![The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Literature:
PAL-PUSH Facilitator Training Programme on Roma Entrepreneurship (FTP-RE) UC LIMBURG (UCLL), Erasmus+ Programme
Soler, Maria & Koch, Selma (2005). Paul Watzlawik Menschliche Kommunikation. Lunzern: Unterrichtsunterlagen
Hochschule Lucerne Soziale Arbeit
Soler, Maria & Brusa, Elke (2006). Personenzentrierte Gespraechsfuehrung nach Carl Rogers. Unterrichtsunterlagen
Hochschule Lucerne Sociale Arbeit
[1] Four-sides modelWikipedia
[2] 4-ears model/four sides of a message | Dr. Kraus & Partner
Resource, Market Entry Strategies: http://www.tradestart.ca/market-entry-strategies
Video, The Global Marketing Mix, Internationalisation: https://www.youtube.com/watch?v=vRTuaTg0V5c](https://image.slidesharecdn.com/b-wcomodule4communicationtoolsandmarketingstrategies-221006134106-d59d6303/85/B-WCo-Module-4-Communication-tools-and-marketing-strategies-pptx-27-320.jpg)
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B-WCo Module 4 - Communication tools and marketing strategies.pptx
- 1. Intellectual Output 2 - Social Enterprise Booster Circle Methodology Activity 2 Curriculum materials for Social Enterprise Booster Circle Communication tools and Marketing strategies Balkan Women Coalition vol. II Social Start-Up Booster for Supporting Female Entrepreneurship in Balkans (2020-1-EL01-KA204-078936)
- 2. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Chapter 1 Communication tools
- 3. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. The Importance of Communication Communicating means connecting with someone else. All relationships between people, as individuals and in groups, are based on communication and interaction with each other. What is Communication Tools The term communication tools typically refers to the use of email, chat, and bulletin board/discussion board in an online course. These tools can be used to facilitate asynchronous discussion around ideas.
- 4. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Importance of Communication Tools Better Employee Engagement Better Connectivity Better Employee Wellbeing Company Culture Driven by Data Better Efficiency Better Collaboration
- 5. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Soft skills You cannot not communicate 1.The nature of a relationship is determined by all of the following, amongst which: punctuation marks as well as communication performance of the interlocutors Every communication act has a content and relationship aspect Communication between people is related to both digital and analog modes Communication between people is symmetrical or complementary Parents and children symmetrical Two participants linear, follow the below fig
- 6. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Four aspects of a message
- 7. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 8. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Communication in a working environment Acceptance/respect Empathy Congruency Active listening Paraphrasing Verbalization of emotional moments
- 9. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 10. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 11. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. When you are listened to and when you are heard, You are able to re-perceive your world in a new way and to go on.
- 12. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Rules of Collaboration in the team Listen and respect each other Participate actively in the group discussions Consider innovative and different ideas Do raise questions Organize and/or Participate regularly in the coaching cycle activities Respect the time of the assignments Do not hesitate to share experiences Show respect and take care of the working environment Fulfill and report the assigned tasks on time
- 13. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Handling conflicts and resistance The 束systematic損 perspective The linear causal perspective Conflict is created as a result of difficulties in communication between people, generally due to different opinions, but also as a natural process of a group.
- 14. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Actual conflict/content related conflict Neccessity relate conflicts/Conflicts of interest Conflicts in relationships Internal conflicts How conflicts arise Burning and open conflicts Cold and hidden conflicts Pending conflict Kinds of conflicts
- 15. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 16. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 17. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 18. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. In addition, our role and standing in any group can also contribute to how we deliver our messages and how people perceive our messages. The Challenge of our Roles & Leadership Conflicts change on the way. From initial disagreements arise quarrels from which collisions are created as well as strife, enmity following collisions. The levels of escalation The model describes how two parties in a conflict behave. Strategies for de-escalation and conflict solution
- 19. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Each scale has a large number of typical signs which depend on each other and are as much important elements of conflict dynamics. It is in these thresholds that it is decided whether there will be a conflict resolution or whether it will escalate. At each level of escalation a strategy is required alongside other methods.
- 20. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Chapter 2 Marketing strategies
- 21. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Introduction to marketing Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).
- 22. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Whatever marketing channel you choose should have the same brand perception as yours Brand alignment Follow the oldest rule in marketing be where your customers already are. Pick channels where your consumers are already active Customer alignment Choose a marketing channel that fits your budget (obviously) Budget alignment
- 23. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Marketing Models Advertising Branding Copywriting Customer relationship management (CRM) Direct marketing Event planning Graphic design Internet Marketing Loyalty marketing Market research Marketing communications Media relations Merchandising New product development Pricing Product management Promotion Public relations Sales management and support Search engine optimization (SEO) Social media optimization Strategic planning Supply chain management
- 24. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Marketing Mix 1. Product - refers to the goods or services that respond to the needs of the client 1. Price - price is set at a level which indicates the perceived value agreement between producer and purchaser. 1. Promotion- informing the market about a product, product line, brand, or company and encouraging a purchase decision 1. Place - refers to the location where your enterprise is situated 1. Personnel - signifies how your employees represent the company and how they interact with the clientele 1. Physical environment - This refers to the way your product, service, and everything about your company, appears from the outside 1. Process - Solid procedures and policies that are in place, which pertains to the companys products and/or service
- 25. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Your pricing level may be distorted by such factors as price discrimination imposed by host governments on foreign goods that may make your price to compete. Your marketing and advertising efforts will often be determined by cultural laws and norms and the availability of different types of media. Your product will require some degree of change for the market you wish to enter. Your potential distribution process will be impacted by the availability or agents. Market Entry, issues to be aware of:
- 26. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Other Market Entry Issues It is important to keep in mind that a governments role is to protect its citizens and business first and if they feel their firms cannot compete against foreign competition. Governments also sometimes provide subsidies to their local firms to help them compete against foreign competition and can also impose strict standards on product quality or insist on local content being part of your product. Finally, ensure that your product is priced fairly and competitively so that you are not accused of dumping.
- 27. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Literature: PAL-PUSH Facilitator Training Programme on Roma Entrepreneurship (FTP-RE) UC LIMBURG (UCLL), Erasmus+ Programme Soler, Maria & Koch, Selma (2005). Paul Watzlawik Menschliche Kommunikation. Lunzern: Unterrichtsunterlagen Hochschule Lucerne Soziale Arbeit Soler, Maria & Brusa, Elke (2006). Personenzentrierte Gespraechsfuehrung nach Carl Rogers. Unterrichtsunterlagen Hochschule Lucerne Sociale Arbeit [1] Four-sides modelWikipedia [2] 4-ears model/four sides of a message | Dr. Kraus & Partner Resource, Market Entry Strategies: http://www.tradestart.ca/market-entry-strategies Video, The Global Marketing Mix, Internationalisation: https://www.youtube.com/watch?v=vRTuaTg0V5c
- 28. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Thank you!