Case Study on Gengo business Model
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Gengo is an online translation company founded in 2008 that provides translations between 36 languages. It uses a hybrid model of AI and human translators. Gengo's target customers are enterprises, ecommerce companies, the travel industry, and individual users. It makes money by charging customers $0.06-0.12 per word for translations done by its global network of freelance translators who are paid $0.03-0.08 per word. While Gengo has strengths like its online tools for translators and fast service, its challenges include many customers lacking online payment access and not supporting some languages like Khmer.
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Case Study on Gengo business Model
- 1. Internet Based Business Case Study: Gengo Company By: Heng Sothav, Sovanna Suos, Nivatana phea, Keok Sovannarong
- 2. 1. Introduction to Gengo : About, History & Background 2. Business Model: Value Preposition, How it work, Target Customer & Revenue Stream 3. Competitors 4. Strength & Weakness Analysis Content:
- 3. Introduction
- 5. Gengo is a Japanese word and translated as language Founded in 2008 by Matthew Romaine and Robert Laing Originally known as myGengo before they re-branded in 2012 History:
- 6. The company's initial $750,000 seed investment round concluded in September 2010 by Automico, Intel capital, Iris Capital, NTT Docomo, Inforcomm, 500 startups, Point 9 capital, and Kapor Capital. History (cont.):
- 7. Offices in Tokyo along with San Mateo, California Work in 36 different languages Charge: $0.60/word Content to be translated via their website or API Background:
- 8. Target four specific markets namely, enterprise, ecommerce, travel and everyone Company's translation methods: one part technology and one part human work Background (cont.):
- 9. Management:
- 10. Business Model
- 11. Gengo provides fast, affordable and quality translations by native speakers located worldwide Value Preposition:
- 12. 4 Markets: 1. Enterprise 2. Ecommerce 3. Travel Travel Listing User Reviews Location Guides 4. Everyone Target Customers
- 13. 4 markets: Enterprise Ecommerce Travel Travel Listing, User reviews, Location guides Everyone. Target Customers:
- 14. target four specific markets namely, enterprise, Ecommerce, travel and everyone company's translation methods: one part technology and one part human work Revenue Stream (cont.):
- 15. Revenue Stream (cont.): Customer Purchase Price Translator Rate Cost Standard $0.06/word $0.03/word Pro $0.12/word $0.08/word
- 16. Competitors
- 17. Two types of competitors: Free online translation Online translation (fee charged) Free online translation: Limited words (most of free online translation) Limited languages Not accurate Online translation with fee Available in several languages More accurate Competitors:
- 18. Free Online Translation 1. Google Translate- Available in 103 languages 2. Dictionary.com- 300 words limited & Available in 42 Languages 3. Worldlingo- 500 words limited & Available in 15 languages Competitors (cont.):
- 19. Paid Online Translation 1. Translation Cloud (US) Document, Mobile App, Manual, Certified 20,000 professional translators 2. Text Master Translation over 40 languages Services: Translation, Copywriting, Proofreading 3. OneHour Translation Classic Translation (Over 3000 Language pairs) Exclusive Translation Competitors (cont.):
- 20. Local Competitors (Cambodia) 1. Pyramid: Translating, Interpreting & Transcription 2. Bridge International Translation: Document translation, Interpreting & Proofreading 3. TS Translation Services: Translating, Interpreting & Subtitling Competitors (cont.):
- 21. Strength & weakness Analysis
- 22. Custom Online Tool for translator Fast Service Trusted by many international Enterprise Translator must pass a strict two-phase testing process to provide quality assurance Strengths:
- 23. Gengo custom translator online tool which also connect translator and customers Strengths (cont.):
- 24. Trusted by many international Enterprise Background (cont.):
- 25. Many Customers do not have access to online payment Expansion of languages No Khmer language Challenges:
- 26. Thank You
Editor's Notes
- #14: Gengo partners with a range of travel companies, service providers and online businesses in this sector providing translation services that enable these groups to convey their message in any language. This service is focused on the following areas: - Travel listings Based around the fact that we all like to make bookings in our native tongue, Gengo partners up with bookings companies (online or physical) to ensure that the reservation process functions smoothly in the desired languages. - User reviews These are very important these days as we all depend on reviews as part of our decision making processes, especially when traveling. Gengo works with review sites like TripAdvisor to ensure that reviews are readable in all languages. - Location guides When you're on holiday it's nice to have good guidance. In this case a Spanish hotel chain can have their guest activity guides updated to a range of languages without worrying about any 'Spanglish' errors popping up.