Executive Summary-Business Plan
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LavaFlowers aims to shorten the flower supply chain between farmers and consumers to provide fresher flowers at a lower cost. They source flowers directly from farmers and manage the entire supply chain. Their target market includes Malaysians, Indonesians, and Singaporeans aged 22-35. LavaFlowers sells flowers online with minimal marketing to keep customer acquisition costs low. They have received $150,000 in funding and have 10,000 active users and 5,000 monthly website visitors.
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Executive Summary-Business Plan
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