Cynan Jones started the Mushroom Garden in Snowdonia after seeing a mushroom grow in the forest and participating in a mushroom growing project. The Mushroom Garden is a family-run business that produces mushroom-based products, such as mushroom caviar and umami seasoning, which have received awards from the Great Taste Awards. While the Mushroom Garden has found success, Cynan Jones credits support from the Welsh Government, including assistance from the Food Technology Centre, as being important for the business's development and success.