China Nailcare Market Insights - Gentlemen Marketing Agency.pdf
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The China nail care market has grown significantly in recent years and is projected to reach $38.5 billion by 2027. Nail art was introduced to China in the late 1990s and the industry has since grown by 200-300% annually. There are now over 250,000 nail salons in China catering to the 82% of consumers who get their nails done exclusively at salons. The growing popularity of nail art and gems on nails shows that the industry is far from reaching maturity as it continues to develop rapidly into the future.
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- 1. THINGS YOU NEED TO KNOW ABOUT CHINA NAIL CARE MARKET IN 2022 SWIPE
- 2. SWIPE 11 21,4 26,9 27,3 34,3 38,5 2015 2020 2021 2022 (E) 2025 (E) 2027 (E) CHINA NAIL CARE MARKET SIZE 2015-2027, BILLION USD These figures speak for themselves
- 3. SWIPE BIRTH The concept of nail art introduced to China INFANCY The industry starts growing by 200%- 300% year-on-year CHILDHOOD The number of nail salons in China reaches 250,000 ADOLESCENCE The market is projected to reach 38,5 billion USD ADULTHOOD The best is yet to come LATE 1990-IES 2009 2021 2027 FUTURE The industry is developing by leaps and bounds, but it is far from being mature
- 4. SWIPE In 2021, 82% of consumers did nailcare in nail salons exclusively, which explains why nail salons are sprouting in the market
- 6. SWIPE No wonder they prefer professionals! In 2021, 48,1% of ladies in China said they like sticking gems to their nails.
- 7. SWIPE And most of them get their inspiration from video content on DouYin and RED 0 10 20 30 40 50 60 DouYin RED Friends KuaiShou Weibo WeChat Ads Other
- 8. INTERESTING? DON¡¯T FORGET TO PUT A SMALL LIKE J THANK YOU! Prefer to follow these news on Instagram? I am @chinamarketing.cosmetics