Coca cola
Download as ppt, pdf1 like778 views
Coca-Cola is consumed globally and was found to be popular due to its taste rather than peer pressure. It is affordable worldwide and comes in various sizes. Coke has been successfully advertised for 50 years through catchy slogans and songs in commercials. It also supports charitable causes. Though many varieties exist under the Coca-Cola brand, the original bottle of Coke was sold in 1886. It is now one of the most recognized brands globally.
1 of 17
Downloaded 10 times
Ad
Recommended
Coca cola
Coca colacorpuzwalter64
油
Coca-Cola is one of the most popular and widely consumed drinks around the world. Students from different countries surveyed said they drank Coke because they liked the taste rather than peer pressure. Coca-Cola owns over half of the world's beverages and is affordable in many countries. It is recognized by 94% of the world's population and over 1 billion bottles are sold every day.Coca cola
Coca colakriplani
油
The document discusses various facts about Coca-Cola including its global popularity, marketing strategies, charitable donations, and history. A class project surveyed students around the world and found that while peer pressure did not significantly influence drink choice, students generally liked Coke's taste. Coca-Cola owns over half the world's beverages and is affordable and available in many sizes internationally.Coco-cola
Coco-colaSagar Agarwal
油
Coca-Cola has shifted its strategy from focusing on availability, acceptability, and affordability (the three A's) to preference, pervasive penetration, and price-related value (the three P's). The company tests brand attributes with consumers and compensates senior managers based on brand preference. Coca-Cola is recognized by 94% of the world's population and owns more than half of the world's beverages.Advertising strategies of coca cola
Advertising strategies of coca colaRahul Jain
油
This document summarizes Coca-Cola's advertising strategies over different decades from the 1880s to the present. It discusses campaigns like "Things Go Better with Coke" from the 1950s-1970s and the "Always Coca-Cola" campaign from the 1990s. It also analyzes Coke's challenges in the late 1990s with its image and campaigns like "Coke Enjoy" and "Make it Real" that failed. More recently, Coke rebranded in 2004 with initiatives like "The Coke Side of Life" campaign and conducted research like "The Big Dig" to understand consumer perceptions better.Chapter1cocacola
Chapter1cocacolahasnain2
油
The document provides a history of The Coca-Cola Company from its founding in 1886 to present day. It describes John Pemberton inventing Coca-Cola in 1886 and the company's early struggles. It then outlines Coca-Cola's growth through strategic advertising campaigns and global expansion. The document concludes with an overview of Coca-Cola's corporate structure, brands, mission, objectives, and competition in the beverage industry.Coca Cola
Coca ColaKavita Antony
油
Coca-Cola's slogans over the years have reflected both the brand and the social times. Early slogans like "The Great National Temperance Beverage" from 1906 emphasized Coca-Cola as a non-alcoholic alternative when temperance was a major issue. More recent slogans from the 1990s onward have focused on themes like happiness, friendship, and togetherness. The document also briefly mentions some of Coca-Cola's print advertising campaigns that have made history through memorable slogans and themes.Coca cola presentation
Coca cola presentationSarahJayneRussell
油
Coca-Cola was invented in 1886 as a medicine by John Pemberton and originally contained cocaine. In 1903, cocaine was removed from the formula. The name was suggested by Pemberton's bookkeeper Frank Robinson. Today, Coca-Cola owns many brands like Sprite and Fanta and has a vast global market, though it does not export to Cuba or North Korea. Its main competitor is Pepsi.Coca-cola presentation
Coca-cola presentationsanderouwejan
油
Coca-Cola was founded in 1886 by John Pemberton and introduced to the Netherlands in 1928. It contains caffeine and is known for its secret recipe and worldwide popularity. However, it also contributes to health issues like obesity, diabetes, and dental erosion due to its high-fructose corn syrup and phosphoric acid content. Coca-Cola has been commercially sponsored the Olympic Games and uses iconic imagery of delivery trucks in its advertising campaigns to build brand recognition around the world.Cocacola
CocacolaTerezka Vin
油
This document provides a history of Coca-Cola in the Czech Republic and United States. It discusses Coca-Cola's branding and marketing strategies on a global scale. Key points covered include the origins of Coca-Cola in both countries, associations and consumption patterns related to the brand, and analyses of Coca-Cola advertisements.Share a cooke
Share a cookeBrittany Arnold
油
Coca-Cola launched a campaign called "Project Connect" in Australia in 2011 where they replaced brand labels on bottles and cans with the most popular names in Australia. The goal was to strengthen their brand's connection with young adults and inspire happiness. Over 250 million personalized bottles and cans were sold in Australia, reaching over 70 countries total. The campaign spoke to people personally and consumers unexpectedly used the personalized cans to connect emotionally with others, from soldiers overseas to friends and family, showing the public took the idea in meaningful ways that surprised Coca-Cola.Coca Cola
Coca ColaM. Aaqib Vatao
油
Coca-Cola began selling drinks in 1886 and has since expanded to sell over 1 billion bottles per day globally, owning more than half the world's beverage market. Starting as a remedy for headaches, Coca-Cola has used catchy slogans and songs in TV advertisements for 50 years to grow its brand recognition, which is now known to 94% of the world's population with over 10,000 drinks consumed every second.Branding Brief on Coca Cola and New Coke
Branding Brief on Coca Cola and New Coke Marie Rouxel
油
The document discusses Coca-Cola's failed launch of New Coke in 1985. It aimed to compete with Pepsi but consumer tests overlooked brand loyalty. When New Coke replaced the original, a public backlash ensued. Coca-Cola re-launched the original as Coca-Cola Classic and invested more in marketing the brand's emotional meaning to avoid such mistakes. Today it focuses on brand awareness, loyalty, and connecting with consumers through advertising, social media, and sponsoring global events.Le coca cola
Le coca colaTiger M辿gatron
油
The Coca Cola story began in 1886 when John Pemberton invented Coca Cola as a remedy for headaches. He struggled to sell it as medicine so in 1888 Asa Candler bought the recipe and began aggressively advertising it. His campaign was successful and Coke became immensely popular in the US. In the 1920s, Robert Woodruff expanded Coke globally through innovative advertising and partnerships. During World War 2, soldiers drank Coke all over the world, further spreading its popularity internationally. Today, Coca Cola remains the top selling soft drink globally due to its iconic brand and constant innovation, though it faces competition from rivals like Pepsi.Share A Coke: Case Study
Share A Coke: Case StudyRanzelle Go
油
Coca-Cola launched a campaign in the Philippines called "The Happiest Thank You" in 2014. They printed 250 popular Philippine names on Coke bottles to personalize the drinking experience and encourage sharing. The campaign was a success, driving a 7% increase in consumption and generating over 125,000 positive social media posts. The lessons learned were that personalizing the brand through names increased sincerity and camaraderie between customers.Coca Cola Presentation
Coca Cola Presentationhaffggr
油
Coca-Cola originated in Atlanta, Georgia in 1886. It is now served in more than 200 countries and has over 1.6 billion servings each day. Coca-Cola accompanied allied soldiers in World War II and has been associated with major sporting events like the Olympics and FIFA World Cup through long-standing sponsorships. Some key marketing lessons from Coca-Cola include using nostalgia and creating a comprehensive marketing strategy. Fun facts about Coke include its marketing slogan "To make mouth happy" and the record for the longest Coca-Cola truck at 79 feet.Communication review - "Share a coke 2014" - Coca cola
Communication review - "Share a coke 2014" - Coca colaMu畛i Ti棚u Chanh
油
The document summarizes Coca-Cola Vietnam's "Share a Coke 2014" campaign. The campaign aimed to increase Coke consumption among teens and young adults by personalizing bottles with popular Vietnamese names. It utilized multiple channels, including TV, print, online, and events, to encourage sharing Coke and fostering connections. The strategy created excitement and viral engagement. Evaluation found the campaign successfully made Coke a part of sharing good times and listening to consumers. It was one of the top social media topics and significantly grew the Coke Facebook page.Tqm
Tqmhometheater
油
The documentary discusses Coca-Cola's marketing strategies that helped them become the most recognizable brand in the world. Key strategies included making the product more than just a beverage by associating it with good times and warm feelings so that people would buy it again and again. Coca-Cola also overcame problems like health concerns about soda and competition from Pepsi by redesigning their bottles and labels to trigger impulse buying, extending their brand globally, and building loyalty by placing their labels on various promotional items and sponsoring sports. Their marketing approaches have been credited for maintaining the brand's success for over a century.Coca Cola Santa Campaign
Coca Cola Santa CampaignJerry Herrera
油
The document analyzes Coca-Cola's Santa Claus ad campaign. It discusses the target audience of general Christmas shoppers and Coke drinkers. The key promise is of a return to classic times and feelings associated with the holidays. To reach younger audiences, the campaign proposed an online game set in Santa's house rewarding players with points and ranks for interacting with the warm, nostalgic images from the 1920s-era Santa ads.Case study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysisMarketing Magazine
油
The 'Share a Coke' campaign aimed to increase Coca-Cola consumption among Australians, particularly targeting the 24-year-old demographic, by featuring popular first names on bottles to spark conversations. This strategy resulted in a 7% rise in young adult consumption, extensive media coverage, and significant growth in social media engagement. Overall, the campaign revitalized the brand's image among teens and achieved remarkable summer sales success in 2011.Coca Cola Powerpoint
Coca Cola Powerpointguest4a3eb55
油
In 1886, Dr. John Pemberton created Coca-Cola's secret syrup in Atlanta, Georgia. He took some to a local pharmacy where customers rated it highly. In the 1880s, Mr. Candler helped boost syrup sales tenfold and Coca-Cola was registered in the US Patent Office in 1893. By WWII, Coca-Cola was bottled in 44 countries on both sides of the conflict, and Robert Woodruff ensured all troops got Cokes for 5 cents.Coca Cola_IMC_group2.pptx-4
Coca Cola_IMC_group2.pptx-4Ciera Strobel
油
The document outlines Coca-Cola's integrated marketing campaign titled "Goat you a Coke" aimed at teens ages 13-17. The campaign uses memes and social media to appeal to younger consumers. Elements of the campaign include TV advertisements featuring goats, an experiential street party event in several cities offering prizes, billboards, a website, and social media promotion across platforms like Twitter, Facebook, and Instagram. The goal is to position Coke as a refreshing drink that promotes sharing and bonding with friends.Coca-Cola Bottle Centenary
Coca-Cola Bottle CentenarySpark Media
油
Coca-Cola will celebrate the 100th anniversary of its iconic contour bottle with a global art tour exhibition in Johannesburg from March 11-14. The exhibition, titled "The Coca-Cola Bottle Art Tour: Inspiring Pop Culture For 100 Years", will feature artwork from Coca-Cola's collection of over 33,000 pieces depicting the contour bottle from artists like Andy Warhol and South Africa's Mbongeni Buthelezi. The contour bottle continues to inspire moments of happiness for consumers and artists alike after 100 years as one of the most famous packaging designs in the world.History and Impact of Coca-Cola
History and Impact of Coca-ColaHasan Mohammad
油
The document outlines the history and development of Coca-Cola, starting from its invention by John Pemberton in 1886 in Atlanta, Georgia, to its expansion into a global soft drink giant. It highlights the company's financial success and extensive product range sold in over 200 nations, while also addressing criticisms regarding worker rights and alleged violations. Despite controversies, Coca-Cola continues to promote its brand globally, emphasizing its American roots and significant economic contributions.Coca-Cola
Coca-ColaKarl Parker
油
Coca-Cola was founded in 1886 by Dr. John Pemberton. It first arrived in the UK in 1900 and was regularly sold starting in the 1920s. Today, 1.7 billion servings of Coke are sold every day worldwide. Coca-Cola owns many popular brands like Sprite, Fanta, and Powerade. While it once contained cocaine, that ingredient was removed in 1903. Coke only sold 9 bottles in its first year but now has over 92,000 employees worldwide and $35 billion in annual turnover. A glass of Coke will not dissolve or harm teeth overnight as an urban legend claims.Beverages
BeveragesBHARGAVA HOSPITAL
油
Coca-Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia by John Pemberton and currently has its headquarters in Atlanta. Coca-Cola owns over 500 beverage brands and has a presence worldwide. It has a net income of $4.2 billion and is recognized by 94% of the world's population. Some of Coca-Cola's top competitors include Pepsi, RC Cola, and private-label brands.Coca cola
Coca colaartipradhan
油
Coca-Cola has had a long history of innovative advertising campaigns since the late 19th century. Some of their most famous campaigns include the "Hilltop" commercial from the 1960s featuring the song "I'd Like to Buy the World a Coke", the introduction of their animated polar bear mascot in the 1990s, and shifting to the global slogan "Coca-Cola. Enjoy" in 2000 to appeal to people worldwide. Coca-Cola has also utilized different slogans over the decades like "Things Go Better With Coke" and "It's the Real Thing" to promote their product.Perbezaan komponen sosial dan biologikal dalam kematian
Perbezaan komponen sosial dan biologikal dalam kematianNorizan Hassan
油
Dokumen tersebut membincangkan faktor-faktor yang mempengaruhi jangka hayat manusia seperti faktor genetik, sosial, ekonomi dan gaya hidup. Ia juga menyentuh mengenai penyakit-penyakit utama seperti jantung, kanser, AIDS dan kemalangan serta tabiat merokok yang boleh mempengaruhi jangka hayat seseorang.David Copperfield1
David Copperfield1dwarfyray
油
You will soon enter a magical world and witness an amazing illusion performed by David Copperfield through a monitor. Although it is a common program, I will be able to see into your mind and discover the playing card you are thinking of from among six options without any clues apart from looking into your eyes. When I reveal that your chosen card has disappeared, you will surely be surprised by this illusion.Outline business plan
Outline business planAndryansyah Guntur
油
The document provides an outline for writing a business plan, beginning with an executive summary that should emphasize key issues in no more than 3 pages. It then outlines sections on market analysis, the company, marketing and sales plans, product research, organization, and financial data. The market analysis section suggests analyzing the industry, target markets, market tests, competition, and regulations. The outline is intended to guide entrepreneurs in developing a comprehensive yet concise business plan.HudiNi Ni FoNggiS KuNo !
HudiNi Ni FoNggiS KuNo !drcuray
油
An illusionist cat claims it can perform magic and read minds through a computer screen. It instructs the reader to secretly choose one of six playing cards without clicking or touching, then looks into the cat's eyes to concentrate on the card. Though unable to see the chosen card, the cat asserts it knows which one was selected and that the card will disappear, surprising the reader.More Related Content
What's hot (18)
Cocacola
CocacolaTerezka Vin
油
This document provides a history of Coca-Cola in the Czech Republic and United States. It discusses Coca-Cola's branding and marketing strategies on a global scale. Key points covered include the origins of Coca-Cola in both countries, associations and consumption patterns related to the brand, and analyses of Coca-Cola advertisements.Share a cooke
Share a cookeBrittany Arnold
油
Coca-Cola launched a campaign called "Project Connect" in Australia in 2011 where they replaced brand labels on bottles and cans with the most popular names in Australia. The goal was to strengthen their brand's connection with young adults and inspire happiness. Over 250 million personalized bottles and cans were sold in Australia, reaching over 70 countries total. The campaign spoke to people personally and consumers unexpectedly used the personalized cans to connect emotionally with others, from soldiers overseas to friends and family, showing the public took the idea in meaningful ways that surprised Coca-Cola.Coca Cola
Coca ColaM. Aaqib Vatao
油
Coca-Cola began selling drinks in 1886 and has since expanded to sell over 1 billion bottles per day globally, owning more than half the world's beverage market. Starting as a remedy for headaches, Coca-Cola has used catchy slogans and songs in TV advertisements for 50 years to grow its brand recognition, which is now known to 94% of the world's population with over 10,000 drinks consumed every second.Branding Brief on Coca Cola and New Coke
Branding Brief on Coca Cola and New Coke Marie Rouxel
油
The document discusses Coca-Cola's failed launch of New Coke in 1985. It aimed to compete with Pepsi but consumer tests overlooked brand loyalty. When New Coke replaced the original, a public backlash ensued. Coca-Cola re-launched the original as Coca-Cola Classic and invested more in marketing the brand's emotional meaning to avoid such mistakes. Today it focuses on brand awareness, loyalty, and connecting with consumers through advertising, social media, and sponsoring global events.Le coca cola
Le coca colaTiger M辿gatron
油
The Coca Cola story began in 1886 when John Pemberton invented Coca Cola as a remedy for headaches. He struggled to sell it as medicine so in 1888 Asa Candler bought the recipe and began aggressively advertising it. His campaign was successful and Coke became immensely popular in the US. In the 1920s, Robert Woodruff expanded Coke globally through innovative advertising and partnerships. During World War 2, soldiers drank Coke all over the world, further spreading its popularity internationally. Today, Coca Cola remains the top selling soft drink globally due to its iconic brand and constant innovation, though it faces competition from rivals like Pepsi.Share A Coke: Case Study
Share A Coke: Case StudyRanzelle Go
油
Coca-Cola launched a campaign in the Philippines called "The Happiest Thank You" in 2014. They printed 250 popular Philippine names on Coke bottles to personalize the drinking experience and encourage sharing. The campaign was a success, driving a 7% increase in consumption and generating over 125,000 positive social media posts. The lessons learned were that personalizing the brand through names increased sincerity and camaraderie between customers.Coca Cola Presentation
Coca Cola Presentationhaffggr
油
Coca-Cola originated in Atlanta, Georgia in 1886. It is now served in more than 200 countries and has over 1.6 billion servings each day. Coca-Cola accompanied allied soldiers in World War II and has been associated with major sporting events like the Olympics and FIFA World Cup through long-standing sponsorships. Some key marketing lessons from Coca-Cola include using nostalgia and creating a comprehensive marketing strategy. Fun facts about Coke include its marketing slogan "To make mouth happy" and the record for the longest Coca-Cola truck at 79 feet.Communication review - "Share a coke 2014" - Coca cola
Communication review - "Share a coke 2014" - Coca colaMu畛i Ti棚u Chanh
油
The document summarizes Coca-Cola Vietnam's "Share a Coke 2014" campaign. The campaign aimed to increase Coke consumption among teens and young adults by personalizing bottles with popular Vietnamese names. It utilized multiple channels, including TV, print, online, and events, to encourage sharing Coke and fostering connections. The strategy created excitement and viral engagement. Evaluation found the campaign successfully made Coke a part of sharing good times and listening to consumers. It was one of the top social media topics and significantly grew the Coke Facebook page.Tqm
Tqmhometheater
油
The documentary discusses Coca-Cola's marketing strategies that helped them become the most recognizable brand in the world. Key strategies included making the product more than just a beverage by associating it with good times and warm feelings so that people would buy it again and again. Coca-Cola also overcame problems like health concerns about soda and competition from Pepsi by redesigning their bottles and labels to trigger impulse buying, extending their brand globally, and building loyalty by placing their labels on various promotional items and sponsoring sports. Their marketing approaches have been credited for maintaining the brand's success for over a century.Coca Cola Santa Campaign
Coca Cola Santa CampaignJerry Herrera
油
The document analyzes Coca-Cola's Santa Claus ad campaign. It discusses the target audience of general Christmas shoppers and Coke drinkers. The key promise is of a return to classic times and feelings associated with the holidays. To reach younger audiences, the campaign proposed an online game set in Santa's house rewarding players with points and ranks for interacting with the warm, nostalgic images from the 1920s-era Santa ads.Case study: Share a Coke Campaign Post-analysis
Case study: Share a Coke Campaign Post-analysisMarketing Magazine
油
The 'Share a Coke' campaign aimed to increase Coca-Cola consumption among Australians, particularly targeting the 24-year-old demographic, by featuring popular first names on bottles to spark conversations. This strategy resulted in a 7% rise in young adult consumption, extensive media coverage, and significant growth in social media engagement. Overall, the campaign revitalized the brand's image among teens and achieved remarkable summer sales success in 2011.Coca Cola Powerpoint
Coca Cola Powerpointguest4a3eb55
油
In 1886, Dr. John Pemberton created Coca-Cola's secret syrup in Atlanta, Georgia. He took some to a local pharmacy where customers rated it highly. In the 1880s, Mr. Candler helped boost syrup sales tenfold and Coca-Cola was registered in the US Patent Office in 1893. By WWII, Coca-Cola was bottled in 44 countries on both sides of the conflict, and Robert Woodruff ensured all troops got Cokes for 5 cents.Coca Cola_IMC_group2.pptx-4
Coca Cola_IMC_group2.pptx-4Ciera Strobel
油
The document outlines Coca-Cola's integrated marketing campaign titled "Goat you a Coke" aimed at teens ages 13-17. The campaign uses memes and social media to appeal to younger consumers. Elements of the campaign include TV advertisements featuring goats, an experiential street party event in several cities offering prizes, billboards, a website, and social media promotion across platforms like Twitter, Facebook, and Instagram. The goal is to position Coke as a refreshing drink that promotes sharing and bonding with friends.Coca-Cola Bottle Centenary
Coca-Cola Bottle CentenarySpark Media
油
Coca-Cola will celebrate the 100th anniversary of its iconic contour bottle with a global art tour exhibition in Johannesburg from March 11-14. The exhibition, titled "The Coca-Cola Bottle Art Tour: Inspiring Pop Culture For 100 Years", will feature artwork from Coca-Cola's collection of over 33,000 pieces depicting the contour bottle from artists like Andy Warhol and South Africa's Mbongeni Buthelezi. The contour bottle continues to inspire moments of happiness for consumers and artists alike after 100 years as one of the most famous packaging designs in the world.History and Impact of Coca-Cola
History and Impact of Coca-ColaHasan Mohammad
油
The document outlines the history and development of Coca-Cola, starting from its invention by John Pemberton in 1886 in Atlanta, Georgia, to its expansion into a global soft drink giant. It highlights the company's financial success and extensive product range sold in over 200 nations, while also addressing criticisms regarding worker rights and alleged violations. Despite controversies, Coca-Cola continues to promote its brand globally, emphasizing its American roots and significant economic contributions.Coca-Cola
Coca-ColaKarl Parker
油
Coca-Cola was founded in 1886 by Dr. John Pemberton. It first arrived in the UK in 1900 and was regularly sold starting in the 1920s. Today, 1.7 billion servings of Coke are sold every day worldwide. Coca-Cola owns many popular brands like Sprite, Fanta, and Powerade. While it once contained cocaine, that ingredient was removed in 1903. Coke only sold 9 bottles in its first year but now has over 92,000 employees worldwide and $35 billion in annual turnover. A glass of Coke will not dissolve or harm teeth overnight as an urban legend claims.Beverages
BeveragesBHARGAVA HOSPITAL
油
Coca-Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia by John Pemberton and currently has its headquarters in Atlanta. Coca-Cola owns over 500 beverage brands and has a presence worldwide. It has a net income of $4.2 billion and is recognized by 94% of the world's population. Some of Coca-Cola's top competitors include Pepsi, RC Cola, and private-label brands.Coca cola
Coca colaartipradhan
油
Coca-Cola has had a long history of innovative advertising campaigns since the late 19th century. Some of their most famous campaigns include the "Hilltop" commercial from the 1960s featuring the song "I'd Like to Buy the World a Coke", the introduction of their animated polar bear mascot in the 1990s, and shifting to the global slogan "Coca-Cola. Enjoy" in 2000 to appeal to people worldwide. Coca-Cola has also utilized different slogans over the decades like "Things Go Better With Coke" and "It's the Real Thing" to promote their product.Viewers also liked (7)
Perbezaan komponen sosial dan biologikal dalam kematian
Perbezaan komponen sosial dan biologikal dalam kematianNorizan Hassan
油
Dokumen tersebut membincangkan faktor-faktor yang mempengaruhi jangka hayat manusia seperti faktor genetik, sosial, ekonomi dan gaya hidup. Ia juga menyentuh mengenai penyakit-penyakit utama seperti jantung, kanser, AIDS dan kemalangan serta tabiat merokok yang boleh mempengaruhi jangka hayat seseorang.David Copperfield1
David Copperfield1dwarfyray
油
You will soon enter a magical world and witness an amazing illusion performed by David Copperfield through a monitor. Although it is a common program, I will be able to see into your mind and discover the playing card you are thinking of from among six options without any clues apart from looking into your eyes. When I reveal that your chosen card has disappeared, you will surely be surprised by this illusion.Outline business plan
Outline business planAndryansyah Guntur
油
The document provides an outline for writing a business plan, beginning with an executive summary that should emphasize key issues in no more than 3 pages. It then outlines sections on market analysis, the company, marketing and sales plans, product research, organization, and financial data. The market analysis section suggests analyzing the industry, target markets, market tests, competition, and regulations. The outline is intended to guide entrepreneurs in developing a comprehensive yet concise business plan.HudiNi Ni FoNggiS KuNo !
HudiNi Ni FoNggiS KuNo !drcuray
油
An illusionist cat claims it can perform magic and read minds through a computer screen. It instructs the reader to secretly choose one of six playing cards without clicking or touching, then looks into the cat's eyes to concentrate on the card. Though unable to see the chosen card, the cat asserts it knows which one was selected and that the card will disappear, surprising the reader.Stephen.Gershen.Quality
Stephen.Gershen.Qualitysgershen
油
Total Quality Management (TQM) focuses on meeting customer needs and expectations. It views quality as the totality of characteristics and features that impact a product or service's ability to satisfy needs. TQM involves all departments and aims to continuously improve processes through techniques like statistical process control, quality planning, and reducing variation. Leading thinkers like Deming, Juran, Crosby, Ishikawa, and Taguchi contributed approaches to TQM still used today like PDCA cycles, cost of quality analysis, and design of experiments.Stephen.Gershen.Quality
Stephen.Gershen.Qualitysgershen
油
Total Quality Management (TQM) aims to meet customer needs through continuous improvement. It evolved from quality control to quality assurance to TQM. Key thinkers include Deming, Juran, Crosby, Ishikawa, Taguchi, and Imai. Deming emphasized reducing variability and management commitment. Juran developed the quality trilogy. Crosby defined quality as conformance to requirements. Taguchi focused on minimizing loss. Toyota Production System principles include just-in-time production and respect for people. TQM aims to eliminate waste and ensure customer satisfaction.Ad
Similar to Coca cola (20)
cocaCola.ppt
cocaCola.pptChetan Raut
油
The document provides information about Coca-Cola and its global operations. Some key details include:
- Coca-Cola owns over half of the world's beverages and is sold in over 200 countries. It produces over 1 billion bottles per day.
- Students surveyed said they drink Coke because of taste rather than peer pressure. Coke and Pepsi have a cola rivalry.
- Coca-Cola has a large marketing presence worldwide through TV ads, commercial jingles, and culturally-sensitive campaigns.
- However, Coca-Cola has also faced issues in India, including legal actions over contaminated products found in bottles. While it works to improve communities' access to water, it still faces someCoco-Cola
Coco-ColaPratik Gandhi
油
Coca-Cola has shifted its strategy from focusing on availability, acceptability, and affordability (the three A's) to preference, pervasive penetration, and price-related value (the three P's). The company tests brand attributes with consumers and compensates senior managers based on brand preference. Coca-Cola is recognized by 94% of the world's population and owns more than half of the world's beverages.Case study coca cola
Case study coca colasophia_april
油
The document provides a detailed case study and history of Coca-Cola, including its origins in the 1880s, branding, logo development, expansion globally over time, competitors like Pepsi, and marketing campaigns. It analyzes a 2011 Coca-Cola Christmas television advert, discussing its content, target audience, costs, legal/ethical considerations, and production process. The document contains a wealth of information about Coca-Cola and the case study advert.Case Study
Case Studysophia_april
油
This document provides a case study on Coca-Cola, including:
- A history of Coca-Cola from its founding in 1886 to present day.
- Details on Coca-Cola's competitors like PepsiCo.
- An analysis of Coca-Cola's "Share a Coke" marketing campaign from 2014 that became popular in many countries.
- Background on a 2014 Coca-Cola Christmas print advertisement promoting sharing and the holidays.Case study coca cola
Case study coca colasophia_april
油
This document provides a case study on Coca-Cola, including:
- A history of Coca-Cola from its founding in 1886 to the present, covering innovations, expansions, and campaigns over time.
- Details on Coca-Cola's main competitor, PepsiCo, and PepsiCo's marketing approaches.
- An overview of Coca-Cola's "Share a Coke" campaign from 2013 in Australia that personalized Coke bottles and cans with names. The campaign was highly successful and expanded to over 70 countries.Coca Cola
Coca Cola Sahal Patel
油
Coca-Cola is the world's largest beverage company and best-selling soft drink in history. It was invented in 1886 and today has almost 500 brands and reaches consumers in over 200 countries. Coca-Cola has been highly successful in marketing its brand globally through pulsing advertisements, creating uplifting campaigns that translate well across cultures, and conveying messages that it leads to happiness. However, its greatest risks are customers becoming aware that excessive consumption can lead to health issues like diabetes. The presentation provides an introduction to Coca-Cola, its history and marketing strategies over time.Coca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationSara Amjad
油
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible businessCoca-Cola Presentation
Coca-Cola PresentationWasim Haidar
油
The document outlines a case study on Coca-Cola, detailing its history, marketing strategies, and brand positioning as a global beverage leader. Coca-Cola's success stems from its ability to create emotional connections through advertisements and universal branding, although it faces risks from health concerns regarding sugar consumption. The case emphasizes Coca-Cola's unique marketing approaches, including its 'Open Happiness' campaign and various targeted taglines.Brandmanagement cocacola-130311022539-phpapp01
Brandmanagement cocacola-130311022539-phpapp01Mahesh Bevoor
油
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.CocaCola Market entry strategy
CocaCola Market entry strategyZaheen Bin Mahmood
油
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.Coke
CokeHuyen Vo
油
This document provides an overview of Coca-Cola including its history, products, success, and one failure. Coca-Cola was invented in 1886 and has since expanded globally. It has had much success due to strong branding and marketing that builds loyalty. However, one failure was the introduction of New Coke in 1985 which received backlash and was replaced by Coke Classic after just 79 days.Introduction to coca cola
Introduction to coca colaahmadgroup
油
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.coca cola
coca colaAbdulQadir358
油
Coca-Cola acquired Fuze Beverage in 2007 for $250 million. Fuze produces bottled iced tea beverages that are distributed by Coca-Cola. The brand was launched in 2001 with three fruit-flavored tea varieties. It has since expanded its product line to include additional tea flavors as well as drink lines focused on health, refreshment, and vitality. Fuze offers consumers variety in flavors and benefits from its beverages.Beverages
BeveragesTanuraj Sidhu
油
Coca-Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia by John Pemberton and currently has its headquarters in Atlanta. Coca-Cola owns over 500 beverage brands and generates annual net income of over $4 billion. It has a worldwide presence and is recognized by 94% of the world's population. Coca-Cola is available in over 200 countries and has a variety of products and flavors. It uses a complex distribution system to get its products to both urban and rural retail stores.Beverages
BeveragesDrReet Chauhan
油
Coca-Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia by John Pemberton and currently has its headquarters in Atlanta. Coca-Cola owns over 500 beverage brands and generates annual net income of over $4 billion. It has a worldwide presence and is recognized by 94% of the world's population. Coca-Cola utilizes various marketing strategies like sponsorship, advertisements, and pricing tailored for both urban and rural markets to promote its brands.Positioning of pepsi and coca cola
Positioning of pepsi and coca colaAnam Shahid
油
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.Coca Cola - Ad strategy of ITS MINE Ad
Coca Cola - Ad strategy of ITS MINE AdManoj Kumar
油
Coca-Cola has had a long history of successful advertising campaigns dating back to the late 19th century. Its "It's Mine" Super Bowl ad from 2008 was another hit, communicating the brand's warm emotions. The ad showed a playful battle between balloon characters to possess a giant Coca-Cola bottle during the Macy's Thanksgiving Day Parade. Though an expensive spot, it was well-received, gaining attention online and receiving industry awards. Coca-Cola's sustained success stems from iconic ads that have shaped culture while connecting with consumers' hearts and lives.Coke chelsey petrey
Coke chelsey petreyAbhishek Sultaan
油
The document provides an overview of the history and operations of Coca-Cola. It details the company's founding in Atlanta in 1886, its growth under leadership of Robert Woodruff, and its continued expansion into new markets and products globally under later CEOs. Financial information is presented showing increased revenue and income from 2003 to 2004. The document concludes that Coca-Cola offers many beverage options and is one of the most popular companies in the world.Coca cola-imc presentation
Coca cola-imc presentationDeepen Upadhyay
油
The Coca-Cola Company traces its origins to 1886 when an Atlanta pharmacist began selling Coca-Cola syrup. It is now one of the largest beverage companies in the world with over 500 brands sold in over 200 countries. Coca-Cola's products include carbonated drinks like Coke, Sprite and Fanta, as well as juices, waters and energy drinks. The company has a global franchise model where it produces syrup concentrate that is sold to authorized bottlers. Coca-Cola has a wide target market and uses extensive sponsorship, promotions and advertisements to market its brands worldwide.Coca cola
Coca colaKAVYA -
油
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. It was invented in 1885 by John Pemberton and was first sold in 1886. The Coca-Cola Company owns hundreds of beverage brands worldwide and only produces syrup concentrate, which is sold to franchised bottlers who produce and distribute the final beverages. Coca-Cola has experienced significant growth over the past century and a half, developing popular advertising campaigns and expanding globally to become the largest beverage company in the world.Ad
Coca cola
- 2. Coca-Cola The global drink
- 3. The task my class took on was to find out if students around the world have the same reaction to Coke that we have here in New Hampshire. They wondered if students just drank Coke because everyone else did or if they really liked the taste. We asked students from the learning circles questions about their drinking habits as it pertained to soft drinks. We received responses we were expecting and also answers that amazed us. The thing we were most surprised about was that of the students we surveyed, the ones that were most dissimilar to us were from Kansas in the U.S. The students there drank a lot of drinks we here in New England had never heard of.
- 4. Why do students drink Coke? The bottom line for the students surveyed was they liked the taste. Peer pressure did not seem to have a significant influence on the decision of what soda to drink. Students also felt strongly about they decision to drink Coke Versus Pepsi. There really does appear to be a cola war.
- 5. Coca-Cola Statistics Coca cola owns more than 遜 of the worlds beverages. Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack. Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink
- 6. Advertising Coke was first advertised as a remedy for headaches and exhaustion Coke has been advertising on television for 50 years. Songs used in coca cola commercials have become popular. They use catchy mottos such as: Adds a refreshing relish to every form of exercise
- 7. Charitable Giving The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.
- 8. The Other Side of Coke There are 27 Some of the other different varieties of brands under the coke made by Coca- Coca-Cola Company Cola are: Sprite First bottle of Coke Barqs Root beer was sold 120 years Dasani ago on May 8, Dr. Pepper 1886 in Atlanta, Fresca Georgia. Hi-C Minute Maid
- 9. Marketing Worldwide In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide. Coke is a Kosher drink, so it is sold internationally. This coke can is written in Hebrew
- 10. Coca-Cola Recognition Coca-Cola is recognized by 94% of the worlds population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
- 11. International Coca-Cola In Hong-Kong, heated Coke is served as a cold remedy Coke advertises 200 in countries around the world. In Japan people use money chips on their cell phones to pay for drinks.
- 12. Coca-Cola in Our Schools Students in our surveys indicated their ads were similar to those in the United States. This was particularly true in Europe. Coke vending machines appear in many schools around the world.
- 13. In the Olden Days Coca-Cola sold only A single share in 25 bottles in the first Coke that was year bought in 1919 Nowadays, they sell would be worth over one billion $92,500 in 1997 bottles per day 1919 is when the Coca-Cola went public
- 14. Funky Facts You can put a penny in Coke and it will dissolve The sales of Coke in the first year was $50, and the expenses were $70
- 15. Coke in Space In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger A special space can was developed
- 16. Did You Know? If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times! Coca-Cola contained cocaine until 1913 They had to remove it from the ingredients because people were becoming addicted to the drink
- 17. A Special Thanks !! We would like to publicly thank the following two classes who provided us with information. Sandra Winnett Mohammad Munir