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Communication and Characteristic of Clientele to consider .pptx
- 1. LESSON 1: AUDIENCES AND CLIENTELE OF COMMUNICATION SECOND QUARTER II, WEEK 1
- 2. MOST ESSENTIAL LEARNING COMPETENCY (HUMSS_DIASS12-IIa-37): describe the clientele and audience of communication (HUMSS_DIASS12-IIa-38):distinguish the needs of individuals ,group, organizations and communication
- 3. WHAT YOU NEED TO REMEMBER? Our life with others and in the community requires us to interact with the people around us, to share ideas, thoughts, feelings and experience with others, to make sense of the world, and to position ourselves in a wider social and cultural reality. In so doing, we listen and speak, and receive and give information, which is a two-way process
- 4. Communication can only be effective when communicators take into consideration the characteristics of the intended clientele and audiences. But first lets define communication.
- 5. WHAT IS COMMUNICATION? It is the imparting or exchanging of information or news. Communication connotes communion, community/ making common, or `to share. The message transmitted is intentional and meant to convey meaning from a sender to a receiver through a medium or channel that includes struggle with interference and barriers.
- 6. All people are clientele and audience in communication. However, communication can only be effective when communicators take into consideration the characteristics of the intended clientele and audience. Characteristics like social position, education level, age range, race and ethnicity, primary language, health status, job type, and information sources are worth considering
- 7. CHARACTERISTICS OF CLIENTELE AND AUDIENCES IN COMMUNICATION Social Position Educational Level Age Range Health status Primary language Race and ethnicity Job type Informatio n sources
- 8. SOCIAL POSITION is the status that a person enjoys in communication context. One maybe a president, leader, manager, or a subordinate in an organized community. These social positions dictate how one gets communicated to and how that communication has to be crafted
- 9. EDUCATIONAL LEVEL Suggest the reading skills and healthy literacy and the ability to engage with more complex topics. An audience that has limited literacy skills may find it difficult to use written materials; with such audience, oral presentations may be more effective.
- 10. AGE RANGE can affect choice of communication format or distribution. The communication materials may be relevant to people of all ages but the age of the audience may affect the communication format or distribution channels. Example social media websites and mobile texting may be more appropriate to younger audience, while printed materials, phone calls, meetings and memos to older audience.
- 11. RACE AND ETHNICITY Is an important consideration in communication particularly in deciding on graphics and photos. It is important to design the graphics and photos in the communication materials to reflect the demographics
- 12. PRIMARY LANGUAGE Has to be considered if the message is to be effective. If the language used is different from the one used by the target audience, there is a need to translate the communication materials into the primary language
- 13. HEALTH STATUS Matters a lot as it dictates peoples disposition to listening and responding and the ability to make meaning out of the communicated material. Although people with certain health conditions tend to be more informed health-care consumers with a greater awareness of issues within the health-care system, it is important that the materials are more personal and relevant to specific health conditions or issues.
- 14. JOB TYPE Can affect the format of the materials and the distribution methods to be used. For an audience without access to their own computers, disseminating the materials through an internet site or email messages may not be effective
- 15. INFORMATION SOURCES Matter for they affect the format and distribution of the communication materials and also the medium they trust.
- 16. NEEDS OF VARIOUS TYPES OF CLIENTELE
- 17. 1. THE INDIVIDUALAS CLIENT OF COMMUNICATION As an individual, you want to be the first to know about all matters that pertain to you. Hodgetts (2002) presents four major barriers to communication: Perception- personal view of reality Inference- large amount of facts that were incomplete and not transmitted clearly Language- need in expressing ourselves and feelings Status- social ranking
- 18. RESEARCH FINDINGS SHOW THAT AMONG THE GRATIFICATIONS WHICH AUDIENCES DERIVED FROM MEDIAARE: -Information and education -cultural satisfaction -Guidance and advice -Emotional release -Diversion and relaxation -Lifestyle expression -Social contact -security -Value reinforcement -Identity formation
- 19. 2.THE GROUPAND ORGANIZATION AS CLIENT OF COMMUNICATION Tend to have communication needs that are specific to them. Communication needs of organizations: To inform To build understanding or change behavior To resolve conflict or prevent misunderstanding To present a point of view or project . To lower barriers between groups and individuals
- 20. 3. THE COMMUNITY AS CLIENT OF COMMUNICATION when a community is the client of communication, the message has to be responsive to the need and the channel has to be appropriate, and the subject to be communicated has to be relevant to the community.
- 21. CONDUCTING NEEDS ASSESSMENT FOR INDIVIDUALS, GROUPS, ORGANIZATIONS AND COMMUNITIES The communicator wants to know the purpose of communicating that may include five essential elements: The sender The receiver of the message The message being transmitted The interpretation given to the message The medium used to carry the message To communicate effectively means that one has met the needs of the intended individuals, groups, organizations and communities in all aspects
- 22. QUIZ DAY!!
- 23. QUIZ 1: WRITE TRUE IF THE STATEMENT IS TRUE AND FALSE IF THE STATEMENT IF FALSE (5 POINTS) 1. The communicator wants to know the purpose of communicating 2. To communicate effectively means that one has met the needs of the intended individuals, groups, organizations and communities in all aspects 3. Communication can only be effective when communicators take into consideration the characteristics of the intended clientele and audience 4. If the language used is different from the one used by the target audience, there is a need to translate the communication materials into the primary language 5. Age range cant affect choice of communication format or distribution
- 24. QUIZ 1 6-13. Characteristics of Clientele and Audiences in Communication 14-18. Five essential elements 19-22. Four major barriers to communication +3 attendance