Company Profile Pardgroup - ENG
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Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want. Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer. We manage and coordinate the entire process of in-store activities: Shopfitting, Shop-In-Shop and fixtures installations, merchandising activities, design and construction of exhibition facilities and P.O.P materials. We also look after the planning of events and exhibitions, promoting services, sales and much more. We offer all these services in Italy and most countries in Europe.
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Company Profile Pardgroup - ENG
- 2. 03 10HUBS IN ITALY 18HUBS IN EUROPE +100VANS fashion 6customer types Consumer Electronics Housewares retail services Events & Promoters merchandising Sales 4Dedicated Business Units information technology Logistics & Transportation HUMAN RESOURCES COMMUNICATION & DIGITAL 4Strategic Divisions 174employees 8HEADOFDIVISION 2 managing directors 10 PROJECT MANAGER 21 ACCOUNT MANAGER 14 PROMOTING 6 INFORMATION TECHNOLOGY 7 BACK OFFICE 106 IN-STORE FIELD FORCE ROme BOLOGNA MILAN DUBLIN retailers FOODtoys unconventional field marketing
- 3. 04 05 BECAUSE WE'RE UNCONVENTIONAL Pardgroup is the only player on the market that takes you from planning to point of sale: Why Pardgroup? We DESIGN your project, PRODUCE it, HANDLE it, TRANSPORT it to the point of sale, INSTALL it and then PROMOTE it: everything is done in-house and we neveruseanyintermediaries. DESIGN PRODUCTION LOGISTICS INSTALLATION PROMOTION SALES
- 4. 06 07 OPERATIONAL CHANNELS: Pardgroup oversees all the distribution channels, representing the nominated spokesperson for a range of brands. MULTI-CHANNELLING: OUR ADDED VALUE 360属 Field Marketing Services, multi-channelling is the added value we offer innovators in the marketing sector. CONSUMER ELECTRONICS FOOD FASHION DIY UNIEURO MEDIAWORLD EURONICS EXPERT TRONY COMET FAMILA AUCHAN CARREFOUR FINIPER IPERCOOP CONAD HARRODS LA FAYETTE FLAGSHIP STORES LEROY MERLIN BRICO IO BRICOMAN BRICOFER COIN RINASCENTE TOMORROW, TODAY ENTER THE FUTURE
- 5. 08 BUSINESS UNIT 09 THEY ARE THE ELECT TO WHOM BEAUTIFUL THINGS MEAN ONLY BEAUTY. OSCAR WILDE CREATIVITY, DESIGN, PRODUCTION, INSTALLATION of Window Displays, Fixtures, Graphics, Furnitures, Shop-In-Shop for distribution channels and Flagship stores, Temporary Shops and Pop-Ups. 360属 LOGISTICS MANAGEMENT: Liaising directly with all suppliers whether local or in the Far East, customs clearance, shipping management at the local hub, quality check of materials, transport to point of sale. A TEAM OF PROJECT MANAGERS dedicated to delivering turnkey solutions and offering a single point of contact for client and suppliers. A TEAM OF ARCHITECTS AND DESIGNERS looking after design and creativity. WINDOW OPERATIONS and VISUAL MERCHANDISING services. Responsive FACILITIES MANAGEMENT at point of sale. RETAIL SERVICES Established networks of local installers across Europe with one of our Project Managers always on site. Storage hubs throughout Europe including 10 in Italy (for blanket national coverage) and more than 100 privately-owned vans and lorries for transporting materials. Multi-material production capacity. Pre assembling hub for testing the prototypes and testing our production material. RETAIL SERVICES EXTRA
- 6. 10 BUSINESS UNIT 11 PROMOTERS: WesupplyPromotersforIn-storePromotions,BrandAmbassadors, MysteryCustomersandstreetactivitiessuchashandingoutLea鍖ets,Tours, RoadShowsandGuerillaMarketing. Hostesses and Stewards for trade fairs and conventions, models for special events. EVENTS: Organising and staging events such as Conferences, Exhibitions, Special Events and Street Events. EVENTS & PROMOTERS EXTRA SOFTWARE PLATFORM for monitoring and reporting on In-store Promotion campaigns. TEAM OF MERCHANDISERS to support In-store Promotional activities. LOGISTICS FOR STORING and TRASPORTING materials to POS. PROJECT MANAGEMENT: a Project Manager is assigned to every project to manage relationships with customers, suppliers and the dedicated project team. PRODUCING PERMANENT & POP MATERIALS, gadgets, Desks and Totems. DESIGNING CREATIVE SOLUTIONS FOR PROMOTIONAL In-store and Out-of-Store ACTIVITIES. EVENTS & PROMOTERS THERE'SAMUTUALBENEFIT,BECAUSEPEOPLE LEARNWHENTHEY'RETEACHING. LUCIOANNEOSENECA
- 7. 12 THE MOST PRECIOUS RESOURCE YOUR COMPANY HAS IS THE IMAGE IT PRESENTS TO CUSTOMERS. BRIANTRACY BUSINESS UNIT 13 DEDICATED PROPRIETARY SOFTWARE: Planning, monitoring and reporting of all POS services. LOGISTICS: 10 hubs in Italy and 16 in Europe for managing logistics and storage of all Permanent and POP materials. 100+ PRIVATELY-OWNED CUSTOM VEHICLES TRAINING: digital platforms and training rooms for dedicated online and face-to-face training, in-house and at Vendors' own premises. Linear REFILLING AND RESHELVING, SETTING UP POP MATERIALS AFIELDFORCEOFOVER106MERCHANDISERSandINSTALLERSthroughout Italy for maximum responsiveness SELL-OUT and POINT-OF-SALE SERVICES MANAGEMENT FOR LARGE-SCALE RETAIL using 2 different methods: A team of Project Managers, Merchandisers and exclusive Back Of鍖ce staff dedicated entirely to customer service. Inclusion in Sharing opportunities for multi-brand visits through Pardgroup Field Force MERCHANDISING MERCHANDISING EXTRA
- 8. 14 PRACTICE IS JUST AS VALUABLE AS A SALE. THE SALE WILL MAKE YOU A LIVING; THE SKILL WILL MAKE YOU A FORTUNE. JIMROHN BUSINESS UNIT 15 PROPRIETARY SOFTWARE PLATFORM DEDICATED TO SALES, to manage: PLANNING AND MONITORING OF VISITS ORDER TAKING AUTOMATIC, STATIC AND DYNAMIC REPLENISHMENT PLANS PLANOGRAMS SALES DATA ANALYSIS SELL-IN MANAGEMENT FOR LARGE-SCALE RETAIL using 2 different methods: COMPREHENSIVE COVERAGE across Italy. A TEAM OF MERCHANDISERS dedicated to SELL-OUT support. A SOLID LINK WITH THE TRADE, based on trust built up over years working alongside Buyers and Vendors. A dedicated Sales Force, comprising Sales Managers, Project Managers, Key Accounts and exclusive Back Of鍖ce staff entirely at your service. Sharingoportunities in the Pardgroup Sales Force multi-brand catalogue. SALES SALES EXTRA
- 9. 16 17 STRATEGIC DIVISIONS PARDSW: an in-house software house at the service of all business processes with customsolutionsconstantlybeingdevelopedforcustomers'technicalrequirements. PARDCRM:Multi-functionmanagementsoftwaredevelopedin-house.Powerful CRM-ERP integration for 360属 control of all business processes and company business: Designed with independent modules dedicated to individual Business Units & StrategicDivisions,allrelatingtoacentralCRM ManagementofEmployeesandSpotResources CompletePOSsalesrecordsforlarge-scaleretailersinItaly Managementofcompanyandcustomer-ownedmaterials Planningandmonitoringofallprojects Detailedreportingforongoingandcompletedprojects Economicand鍖nancialdataanalysis Centralised Sell-In and Replenishment management for the large-scale retail circuit InventoryforHubsandreal-timetrackingofgoodshandled INFORMATIONTECHNOLOGY
- 10. 18 STRATEGIC DIVISIONS 19 LOGISTICS, TRANSPORTATION AND WAREHOUSING OF MATERIALS FOR ALL ACTIVITIES IN OUR BUSINESS UNITS: TRANSPORT & LOGISTICS Reception,storage,transportationandinstallationofmaterialsfromsuppliers Real-timeloadingandunloading Qualitychecksanddedicatedreports Storageincludingin"safe"/securestoragearea OrderProcessing Electronicpickingandordering Transportandinstallationofallmaterials/dedicateddeliveries Customreportingforclients ShipmenttrackingfromwarehousetoPOS Issueofshippingdocuments Customsclearancefornon-EUgoods Billing Serialnumbertraceability Real-timeinventoryviewingofindividualclientdeposits CentralstorageHubforPermanentandPOPmaterials
- 11. 20 STRATEGIC DIVISIONS 21 DATABASE CONSTANTLY UPDATED withthebestresourcesonthemarketin eachprofessionalarea. An HR DIVISION CONSTANTLY LOOKING FOR AND SELECTING the professionals our Partners require: on 鍖eld, top and middle management. HEAD HUNTING. BUSINESS TRAVEL SOLUTION. EMPLOYEES SATISFACTION. QUALIFIED, SPECIALIST IN-HOUSE TRAINERS. HUMAN RESOURCES
- 12. 22 STRATEGIC DIVISIONS 23 SOCIAL MEDIA & CONTENT MEDIA COMMUNICATION Plans. DesignanddevelopmentofDIGITAL STRATEGIES. GRAPHICS, PUBLICITY GRAPHICS, CREATIVITY AND BRAND IDENTITY. INTEGRATED AND CORPORATE COMMUNICATION plans. DevelopmentofAPPS FOR MOBILES, WEB AND SOCIAL MEDIA. WEB DEVELOPMENT PLATFORMS andE-COMMERCE. CONCEPT, DESIGN, PRINTING OF BROCHURES, LEAFLETS, FLYERS & POP MATERIALS. PHOTO SHOOTS AND VIDEOS. COMMUNICATION & DIGITAL
- 13. 2524
- 14. 2726 ARCHITECTS AND DESIGNERS for DESIGNING AND CREATING stands, display units, permanent and POP materials, exhibition areas and entire stores. DESIGN OUR MAIN STRENGHTS GRAPHICS GRAPHICS PLANNING AND DESIGN PRINTING WORKS PRINTING IN VARIOUS FORMATS ON DIFFERENT MATERIALS DISPLAY UNITS/STANDS DESIGN: FULL CONCEPT DEVELOPING CUSTOMER GUIDELINES RENDERING TECHNICAL EXECUTIVES MULTI-MATERIAL PRODUCTION SHOWCASES/ SHOP WINDOWS DESIGN: FULL CONCEPT AND CREATIVITY DEVELOPING CUSTOMER GUIDELINES TECHNICAL DESIGN RENDERING PRODUCTION: RAW MATERIALS MOUNTING SYSTEMS FINISHINGS shop-in-shop store design Area Experience showroom
- 15. OUR MAIN STRENGHTS GRAPHICS PERMANENT AND POP MATERIALS DISPLAYS SHOP-IN-SHOPS EXHIBITION AREAS STANDS STORES IN-HOUSE MULTI-MATERIAL PRODUCTION OF: 29 PRODUCTION 28
- 16. OUR MAIN STRENGHTS 3130 PARD CRM ALL ON-THE-FIELD ACTIVITIES WITH ONE CLICK PARDGROUP's showpiece, PARD Software is a CRM/ERP developed in-house by the Pardgroup IT Division, to meet the everyday requirements of the Field Marketing sector. LOGISTICS HUMAN RESOURCES MERCHANDISING & IN-STORE SERVICESPROMOTERS RETAIL SERVICES SELL-IN MANAGEMENT 180employee profiles managed 120brandsforwhichwehandle orderreplenishment 2.000new projects managed every year 3.000POS records across Europe 20.000databases of professional resources managed 500.000annual reports managed PARD SOFTWARE www.pardsw.com
- 17. OUR MAIN STRENGHTS 33 100+ PRIVATELY OWNED VANS Pardgroup's own 鍖eet, essential support for all our activities: transport, logistics and much more. FLEET 3mlnkmcovered every year 3mlntonS of materials stored 3m3 20m3 Any volume from transportedTO 32
- 18. 35 MILAN HEADQUARTERS: commercial and central management of鍖ce for all operations. The IT division is also located here. 3 regional of鍖ces with meeting rooms, training rooms and conferen- ce facilities to support management and training operations, in: BOLOGNA ROME DUBLIN OFFICES ROME BOLOGNAMILAN DUBLIN 34
- 19. 37 Some of our clients: For a full list of clients go to the restricted area of our website www.pardgroup.com CLIENTS mediaworld MICROSOFT LOUIS VUITTON BOSE emilio pucci SONY unieuro FENDI FITBIT 36
- 21. 4140 TEAM FRANCESCOSANTONImanagingdirector EMANUELE CIAPONI Marketing & Business Development CRISTINA FONTANA Events & Promoter STEFANO AMATI In-store Services IvanoCerminaraLogisticManager FABRIZIO FERRO Head Of IT FRANCESCARAPISARDI Retail Services ALESSANDRO FONTANA KEY ACCOUNT MANAGER CORRADO BERRINI Chief Operating Officer LUCA NEGRONI managing director ENZO MEOLA Sales Manager
- 23. creative-farm.it Milan Via Pietrasanta n属 14 - 20141 Milano Tel. +39 02-86894055 Bologna Via Castagnolino n属 34/A - 40010 Bentivoglio Tel. +39 051-861495 - Fax +39 051-864724 Rome Via Italo Raulich n属 69 - 00050 Aranova (RM) Tel. +39 06-61705258/35 - Fax +39 06-61705262 Dublin 20 Harcourt St, Dublin Phone +353 879727165 www.pardgroup.com E-Mail: info@pardgroup.com