Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Lori Bitter
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The document outlines project Continuum's approach to engaging consumers over 40, emphasizing successful partnerships between like-minded brands such as Oticon Hearing and Bose. It highlights the importance of mutual return on investment in marketing partnerships and suggests trade membership for content as a strategy. The document also recommends simplifying brand communication for clearer consumer messaging.
Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Lori Bitter
- 1. PROJECT Continuum Crew Engaging Consumers > 40 DATE CLIENT APRIL 2010 BOOOMER LIFESTYLE CONFEREN
- 2. Partnerships/Affinity/Co-Marketing Oticon Hearing & Bose SCI & VFW Zounds Hearing & Del Housing clients & Webb authors BCBSA & Ageless MOAA & Taheima Heroes Aggregators: GRAND, NEA & California NSGA, Silver Planet, Casualty Insurance caring.com
- 3. Partnership 101: Successful partnerships are with like-minded brands; consider brand values and goals. Marketing partnerships have to pay off 50/50; ROI rules both partners. Trade membership for content/content for access. Simplify brand communication so the consumer message for both brands is clear and differentiating.