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Crisis analysis presentation ppt
University of Southern California
? 1880: USC was
  founded by Judge
  Robery Maclay Widney
  in Los Angeles.
? 1884: First
  commencement
  ceremony with a
  graduating class of
  three students.
University of Southern California
? 17,414 undergraduate students; 20,500
  graduate and professional students
? 7,200 international students
? 162 majors; 155 minors
? Two major campuses: University Park in
  downtown Los Angeles and Health Sciences
  Campuses on the west side of LA.
Two Chinese Students Shot and Killed
? April 11, 2012: Ming Qu and Yung Wu were
  shot and killed at 2:00 a.m. while sitting in a
  BMW in a neighborhood west of campus.
  ¨C Both victims were 23-year-old electronic
    engineering graduate students from China.
? Police performed ballistics tests and used
  forensic evidence to arrest Javier Boulden and
  Bryan Barnes two weeks later.
Wrongful Death Lawsuit
? May 17, 2012: Qu and Wu¡¯s parents sued USC
  for the wrongful death of their children based
  on intentional and negligent
  misrepresentation and negligence against the
  parents.
  ¨C Claims USC intentionally lies by claiming to be
    ranked among the safest universities in the U.S.
  ¨C Blames USC for knowingly misleading in order to
    attract more international students.
Organizational Response
? Vice President of Student Affairs and Senior
  Vice President of Administration issued a
  letter to the USC community.
? USC held a memorial service for friends and
  family.
? University president, USC Department of
  Public Safety and LAPD all issued statements.
Organizational Response: Security
? LAPD and USC worked together to increase
  security on campus and in surrounding
  residential areas:
  ¨C Sharing crime data with USC Department of Public
    Safety
  ¨C More security cameras
  ¨C City prosecutor who will focus on USC and
    surrounding areas.
Organizational Response: Lawsuit
? USC denied responsibility for Ming Qu and
  Ying Wu¡¯s deaths.
? Debra Yang, USC¡¯s attorney, called the lawsuit
  baseless and an inaccurate description of
  campus safety and security.
? USC asked judges to have the lawsuit
  dismissed.
Media Response
? Mixed response from local mainstream media:
  ¨C Huffington Post complimented USC saying the
    memorial and candlelight vigil for the victims was
    heartwarming.
? Campus newspapers Neon Tommy and Daily
  Trojan were very critical of USC¡¯s security and
  safety measures.
? Chinese media coverage was brutally critical
  of the two students socioeconomic status.
Stakeholders Response
? Students were critical of USC¡¯s off-campus
  security.
  ¨C Many students claimed they were forced to
    choose between safety and affordability.
? International parents said this incident would
  cause them to rethink sending their children
  to USC for undergraduate/graduate education
? Students and parents had mixed feelings
  about the lawsuit.
Recommendations
? Safety is perceptual; if the USC community
  perceives the campus as unsafe, it will have a
  large impact on enrollment.
  ¨C USC should release reports on crime statistics in
    and around campus.
  ¨C USC should also remain transparent in ongoing
    efforts to increase security personnel and cruisers
    that operate on and around campus.

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Crisis analysis presentation ppt

  • 2. University of Southern California ? 1880: USC was founded by Judge Robery Maclay Widney in Los Angeles. ? 1884: First commencement ceremony with a graduating class of three students.
  • 3. University of Southern California ? 17,414 undergraduate students; 20,500 graduate and professional students ? 7,200 international students ? 162 majors; 155 minors ? Two major campuses: University Park in downtown Los Angeles and Health Sciences Campuses on the west side of LA.
  • 4. Two Chinese Students Shot and Killed ? April 11, 2012: Ming Qu and Yung Wu were shot and killed at 2:00 a.m. while sitting in a BMW in a neighborhood west of campus. ¨C Both victims were 23-year-old electronic engineering graduate students from China. ? Police performed ballistics tests and used forensic evidence to arrest Javier Boulden and Bryan Barnes two weeks later.
  • 5. Wrongful Death Lawsuit ? May 17, 2012: Qu and Wu¡¯s parents sued USC for the wrongful death of their children based on intentional and negligent misrepresentation and negligence against the parents. ¨C Claims USC intentionally lies by claiming to be ranked among the safest universities in the U.S. ¨C Blames USC for knowingly misleading in order to attract more international students.
  • 6. Organizational Response ? Vice President of Student Affairs and Senior Vice President of Administration issued a letter to the USC community. ? USC held a memorial service for friends and family. ? University president, USC Department of Public Safety and LAPD all issued statements.
  • 7. Organizational Response: Security ? LAPD and USC worked together to increase security on campus and in surrounding residential areas: ¨C Sharing crime data with USC Department of Public Safety ¨C More security cameras ¨C City prosecutor who will focus on USC and surrounding areas.
  • 8. Organizational Response: Lawsuit ? USC denied responsibility for Ming Qu and Ying Wu¡¯s deaths. ? Debra Yang, USC¡¯s attorney, called the lawsuit baseless and an inaccurate description of campus safety and security. ? USC asked judges to have the lawsuit dismissed.
  • 9. Media Response ? Mixed response from local mainstream media: ¨C Huffington Post complimented USC saying the memorial and candlelight vigil for the victims was heartwarming. ? Campus newspapers Neon Tommy and Daily Trojan were very critical of USC¡¯s security and safety measures. ? Chinese media coverage was brutally critical of the two students socioeconomic status.
  • 10. Stakeholders Response ? Students were critical of USC¡¯s off-campus security. ¨C Many students claimed they were forced to choose between safety and affordability. ? International parents said this incident would cause them to rethink sending their children to USC for undergraduate/graduate education ? Students and parents had mixed feelings about the lawsuit.
  • 11. Recommendations ? Safety is perceptual; if the USC community perceives the campus as unsafe, it will have a large impact on enrollment. ¨C USC should release reports on crime statistics in and around campus. ¨C USC should also remain transparent in ongoing efforts to increase security personnel and cruisers that operate on and around campus.