Media response

Oct 22, 2012Download as PPTX, PDF1 like134 views

crisiscomm2012

The document summarizes the crisis of two international graduate students from China being shot and killed near the University of Southern California campus in 2012. It outlines the university's response of increasing security measures and offering a reward, as well as media and stakeholder reactions being mixed with some blaming USC and others not. It concludes by recommending USC provide more consistent information to stakeholders and address concerns of international students to recover its image abroad.

The University of Southern
California
Crisis Analysis Presentation
Christie Latimer

USC
? Private research institute located in the south central
part of Los Angeles, California
? Founded in 1880
? 33,000 undergraduate, graduate and professional
students
? 2011-2012 Academic school year – 17,500
undergraduate students

Students shot near
campus
? Two international graduate students from China were
shot and killed on April 11, 2012
? 23-year old electronic engineering students were shot
in a double-parked car around 1am in a neighborhood
6 blocks away from campus
? Parents of victims filed a wrongful death lawsuit again
the university seeking unspecified damages
? Parents allege USC falsely portrayed campus as
being safe

University’s Response
? Consistent, official statement from USC’s attorney
Debra Wong Yang
? Added police officers to LAPD station in charge of
patrolling USC area
? Increased video surveillance, police escorts, and
patrol officers
? Offered monetary reward for information regarding the
shooting

Media’s Response
? United States media coverage was unbiased
? Statement of facts of the crisis
? Respectful of families and friends of victims
? Chinese media coverage was biased
? Insulted victims
? Insulted U.S. universities

Stakeholder’s Response
? Candlelight vigil and memorial service
? Stakeholders’ comments and responses online and on
social media sites were divided
? Some felt USC was at fault
? Some felt USC was not to be blamed for the crisis

Conclusion and
Recommendations
? No other lawsuits or fines, other than original suit filed
by parents of victims
? Good adjustment information was presented to
stakeholders
? Need more consistent source of information, so that
stakeholders aren’t ill-informed
? Need to address Chinese and other international
prospective students to recover international image

The document summarizes information about the University of Southern California (USC), the 2012 shooting deaths of two Chinese graduate students, the resulting wrongful death lawsuit against USC, and USC's responses. It discusses USC's history and student demographics. It describes the shooting of the two students off-campus and USC's memorial and increased security efforts. It outlines the parents' lawsuit claiming USC misrepresented campus safety and USC's denial of responsibility. It also summarizes media and stakeholder reactions.

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Media response

1. The University of Southern California Crisis Analysis Presentation Christie Latimer

2. USC ? Private research institute located in the south central part of Los Angeles, California ? Founded in 1880 ? 33,000 undergraduate, graduate and professional students ? 2011-2012 Academic school year – 17,500 undergraduate students

3. Students shot near campus ? Two international graduate students from China were shot and killed on April 11, 2012 ? 23-year old electronic engineering students were shot in a double-parked car around 1am in a neighborhood 6 blocks away from campus ? Parents of victims filed a wrongful death lawsuit again the university seeking unspecified damages ? Parents allege USC falsely portrayed campus as being safe

4. University’s Response ? Consistent, official statement from USC’s attorney Debra Wong Yang ? Added police officers to LAPD station in charge of patrolling USC area ? Increased video surveillance, police escorts, and patrol officers ? Offered monetary reward for information regarding the shooting

5. Media’s Response ? United States media coverage was unbiased ? Statement of facts of the crisis ? Respectful of families and friends of victims ? Chinese media coverage was biased ? Insulted victims ? Insulted U.S. universities

6. Stakeholder’s Response ? Candlelight vigil and memorial service ? Stakeholders’ comments and responses online and on social media sites were divided ? Some felt USC was at fault ? Some felt USC was not to be blamed for the crisis

7. Conclusion and Recommendations ? No other lawsuits or fines, other than original suit filed by parents of victims ? Good adjustment information was presented to stakeholders ? Need more consistent source of information, so that stakeholders aren’t ill-informed ? Need to address Chinese and other international prospective students to recover international image

Editor's Notes

#4: Private research institute located in the south central part of Los Angeles, CaliforniaFounded in 188033,000 undergraduate, graduate and professional students2011-2012 Academic school year – 17,500 undergraduate students
#5: Private research institute located in the south central part of Los Angeles, CaliforniaFounded in 188033,000 undergraduate, graduate and professional students2011-2012 Academic school year – 17,500 undergraduate students
#6: Private research institute located in the south central part of Los Angeles, CaliforniaFounded in 188033,000 undergraduate, graduate and professional students2011-2012 Academic school year – 17,500 undergraduate students
#7: Private research institute located in the south central part of Los Angeles, CaliforniaFounded in 188033,000 undergraduate, graduate and professional students2011-2012 Academic school year – 17,500 undergraduate students
#8: Private research institute located in the south central part of Los Angeles, CaliforniaFounded in 188033,000 undergraduate, graduate and professional students2011-2012 Academic school year – 17,500 undergraduate students

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Editor's Notes