Crowdsourcing for Bike Map Planning
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Using a crowdsourcing strategy to develop bike maps that are more accurate, more safe and up-to-date.
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Crowdsourcing for Bike Map Planning
- 1. FLASH MAP The Cincinnati Bike Flash Map Campaign: Using a Crowdsourcing Strategy to Map Bike Routes in Cincinnati. Gayle Foster Social Media Strategist
- 2. Ohio-Kentucky-Indiana Regional Council of Governments The Ohio-Kentucky-Indiana Regional Council of Governments (OKI) is a council of local governments, business organizations and community groups committed to developing collaborative strategies to improve the quality of life and the economic vitality of the region.
- 3. Ohio-Kentucky-Indiana Regional Council of Governments
- 4. What would not work for this project. Sending emails to bicycle contacts requesting feedback on safety problems, detours, new routes, etc.
- 5. We did the traditional outreach method two years ago but
- 6. They did not work The most effective outreach strategy was to basically camp out at different bike shops and get patrons to complete a survey. 34 surveys completed.
- 7. How did you get the idea for crowdsourcing?
- 8. It all started with some of the best networkers in the world!
- 9. Kids are great at sharing experiences!
- 10. We saw children crowded around the bike maps at a transportation fair and we listened to them explain the areas where they ride their bikes with their parents. So we followed their lead!
- 11. What is Crowdsourcing Crowdsourcing is distributed problem solving. By distributing tasks to a large group of people, you are able to mine collective intelligence, assess quality and process work in parallel. Crowdsourcing on Freebase.com
- 12. It all depends on what you want to do.
- 13. It all depends on who you want to reach.
- 14. Build the right platform and they will come. Aaron Crary developed our platform
- 15. ? PREFERRED BICYCLE ROUTES (blue) are the preferred routes for bicycle travel. In some locations the blue route is the best of several choices in a corridor. ? USE WITH CAUTION ROUTES (yellow) require greater rider precaution because of either traffic or terrain. They may be the only suitable route in some corridors. ? NOT RECOMMENDED FOR BICYCLE TRAVEL (red) tend to have even more traffic, higher speeds, narrow pavement or poor sight distances. ? DIFFICULT LOCATIONS (red dot) are usually intersections with poor sight distance, more than four streets, high speed traffic or multiple turn lanes.
- 16. Clear Communications that will Tell the story Why we are doing it this way What we hope to do with the information Define the expectation Instructions on what you want
- 17. Share it in a video
- 18. Share it with friends & fans
- 19. Make it Engaging! FLASH IT! ? Give it a short life to create a sense of urgency. ? Hold contests, chat sessions and Face time (video), Q&A, Flash Map Contests, and Webcasts. ? Sponsor community chats with Bloggers and ask them to blog on the Flash.
- 20. Create a sense of Community ? Explain how their contribution will benefit all bicyclists. ? Encourage people to share with others ? Exit the control. Do not try to censor, manipulate, guide, steer or coerce.
- 21. The Flash Bike Map Team Left: Brad Mason, Graphic Design, Don Burrell, Senior Bike Planner , Gayle Foster , Social Media Strategist, Aaron Crary Senior GIS Analyst