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Story Of Cancer Trust

10/31/2012           Story of Cancer Trust   1
Goal & Mission
        Use technology and the Internet to create $1M in new cancer
        research donations annually.




10/31/2012                       Story of Cancer Trust                2
Founding
        Returning from Martins Ride To Cure Cancer, a bicycle ride across
        America, that raised $30,000 for cancer research at Duke, Internet
        marketer and entrepreneur Martin Smith thought about how to use
        the web and technology to create a new source of cancer research
        funding.

        Story of Cancer Trust idea was born.

10/31/2012                        Story of Cancer Trust                      3
3 Ideas: Cure Cancer Starter Is First

                                   Cure Cancer Starter

    Cure Cancer Store                                          Cancer Samurai




10/31/2012                             Story of Cancer Trust                    4
Cure Cancer Starter Team
              Martin Smith           Tonia Zampieri        Jon Jordan




             Marketing Director,     Founder               CEO
             Atlantic BT             I Heart Charity       Atlantic BT


10/31/2012                         Story of Cancer Trust                 5
Cure Cancer Starter Platform


                               Crowdfunding Platform.
                               Dedicated to cancer research funding.
                               $1.5B raised last year via crowdfunding.
                               Crowdfunding HOT (KickStarter, Indigogo, Kiva).



10/31/2012                           Story of Cancer Trust                        6
Idea
        Partner with UNC to create first crowdfunding platform dedicated
        to cancer research funding.




10/31/2012                        Story of Cancer Trust                    7
Need UNCs Help
        * Create campaigns for research projects.
        * Create a diversified board.
        * Help Internet marketers and entrepreneurs understand how to help.




10/31/2012                         Story of Cancer Trust                      8
Story Of Cancer Trust & Cure Cancer Starter
        * Have funding to create Minimal Viable Product (MVP).
        * Have technical expertise needed to create platform.
        * Have Internet marketing expertise needed.



10/31/2012                       Story of Cancer Trust           9
Benefits
         Sustainable benefits from social campaigns:
            Donor list growth.
            Increased brand awareness (attract researchers, retain
               researches).
         New low cost funding source.
         Great PR reinforcing UNC cancer research brand leadership.

10/31/2012                       Story of Cancer Trust                 10
Next Steps
         Create Cure Cancer Starter by end of the year.
         Recruit board.
         Define how UNC can help.
         Next meeting?



10/31/2012                        Story of Cancer Trust    11
Contact Information
         Tonia Zamperia 919.609.5206,
           email: ToniaZ@gmail.com
         Martin Smith 919.360.1224,
           email: Maritn.Smith@Atlanticbt.com
           email: MartinSellingzoe@Aol.com


10/31/2012                      Story of Cancer Trust   12

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Cure Cancer Starter

  • 1. Story Of Cancer Trust 10/31/2012 Story of Cancer Trust 1
  • 2. Goal & Mission Use technology and the Internet to create $1M in new cancer research donations annually. 10/31/2012 Story of Cancer Trust 2
  • 3. Founding Returning from Martins Ride To Cure Cancer, a bicycle ride across America, that raised $30,000 for cancer research at Duke, Internet marketer and entrepreneur Martin Smith thought about how to use the web and technology to create a new source of cancer research funding. Story of Cancer Trust idea was born. 10/31/2012 Story of Cancer Trust 3
  • 4. 3 Ideas: Cure Cancer Starter Is First Cure Cancer Starter Cure Cancer Store Cancer Samurai 10/31/2012 Story of Cancer Trust 4
  • 5. Cure Cancer Starter Team Martin Smith Tonia Zampieri Jon Jordan Marketing Director, Founder CEO Atlantic BT I Heart Charity Atlantic BT 10/31/2012 Story of Cancer Trust 5
  • 6. Cure Cancer Starter Platform Crowdfunding Platform. Dedicated to cancer research funding. $1.5B raised last year via crowdfunding. Crowdfunding HOT (KickStarter, Indigogo, Kiva). 10/31/2012 Story of Cancer Trust 6
  • 7. Idea Partner with UNC to create first crowdfunding platform dedicated to cancer research funding. 10/31/2012 Story of Cancer Trust 7
  • 8. Need UNCs Help * Create campaigns for research projects. * Create a diversified board. * Help Internet marketers and entrepreneurs understand how to help. 10/31/2012 Story of Cancer Trust 8
  • 9. Story Of Cancer Trust & Cure Cancer Starter * Have funding to create Minimal Viable Product (MVP). * Have technical expertise needed to create platform. * Have Internet marketing expertise needed. 10/31/2012 Story of Cancer Trust 9
  • 10. Benefits Sustainable benefits from social campaigns: Donor list growth. Increased brand awareness (attract researchers, retain researches). New low cost funding source. Great PR reinforcing UNC cancer research brand leadership. 10/31/2012 Story of Cancer Trust 10
  • 11. Next Steps Create Cure Cancer Starter by end of the year. Recruit board. Define how UNC can help. Next meeting? 10/31/2012 Story of Cancer Trust 11
  • 12. Contact Information Tonia Zamperia 919.609.5206, email: ToniaZ@gmail.com Martin Smith 919.360.1224, email: Maritn.Smith@Atlanticbt.com email: MartinSellingzoe@Aol.com 10/31/2012 Story of Cancer Trust 12