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息 Steve Dorfman  Driven to Excel, Inc.  202.556.3235
The	
 油Top	
 油7	
 油Customer	
 油Experience	
 油Trends	
 油of	
 油2015	
 油	
 油and	
 油Beyond	
 油
	
 油
	
 油
This session will appeal to you if:
端 It's important to get more repeat and referral business without increasing your costs
端 Youre growing your team, but fear that doing so could dilute the very customer experience that made you
successful in the first place
端 You know that leaving your firms CX to chance isnt going to work and prefer to design it with intention
From this interactive presentation, youll walk away with:
端 A clear understanding of CX trends and how they are imperative to business growth in 2015 and beyond
端 Fresh action items to create remarkable experiences tailored for you and your industry
端 Your personal i-SAT (Impeccable Service Aptitude Test) score
*	
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About Steve Dorfman, Chief Customer Experience Officer
Since 2006, leaders have come to Steve for customer experience strategy, and to motivate, educate, engage, and develop
staff with interactive trainings and continuous development programs that result in:
 "Employee-owned" remarkable experiences for customers and clients;
 Consistent referral business, and;
 Repeat customer loyalty
All of this  as you might imagine  translates into a strengthened culture and increased profits
Before founding Driven to Excel, Inc., Steve spent 11 years as a sales consultant for a luxury
automaker. Yes, the car business  not exactly an industry known for its remarkable service.
Steves unwavering commitment to impeccable client service helped him maintain a CSI
(Customer Satisfaction Index) rating in the top 1% nationally ... while also earning
"Salesman of the Year" 7 years in a row. 70% of his sales came through repeat and referral
business, (compared to an industry average of less than 10%).
Before the car business, Steve spent 8 rapid-growth years in the hospitality industry. Today,
he also hosts the We Mean Business! TV show (www.WeMeanBiz.tv) and has conducted
more than 85 interviews with thought leaders, top executives and bestselling authors.
DrivenToExcel.com
2 0 2 . 5 5 6 . 3 2 3 5
Steve@DrivenToExcel.com
Futurists fascinate us. After all, their job is to look at trends and contributing factors from 10,000 feet and tell us whats
coming down the pike as a result. From the railroad industry failing to recognize and embrace transportation trends, to
Blockbuster Video failing to innovate as consumers were introduced to new ways of obtaining their video entertainment,
weve witnessed both the positive and negative impact that trends can have on a business  or even an entire industry.
Ever-changing social, technical, and global forces will continue to affect many facets of your business. Your customer
experience is one such facet, a big one in fact. Customer experience (or CX) is the holistic, journey-based evolution of what
was once known  albeit myopically  as customer service.
The smartest companies have been paying attention to CX trends and making much-needed adjustments  some minor and
some major  both of which will be highlighted during this interactive presentation.
Bottom line: A remarkable client experience leads to client loyalty  which leads to repeat and referral business  which
is a preferred and sustainable path to profitability, and  oh, by the way  a strengthened culture, too. Together, well look
at some of todays biggest CX trends and how they can lead us all to create more remarkable, repeatable client experiences.
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Customer Experience Trends - Abstract and Bio

  • 1. 息 Steve Dorfman Driven to Excel, Inc. 202.556.3235 The 油Top 油7 油Customer 油Experience 油Trends 油of 油2015 油 油and 油Beyond 油 油 油 This session will appeal to you if: 端 It's important to get more repeat and referral business without increasing your costs 端 Youre growing your team, but fear that doing so could dilute the very customer experience that made you successful in the first place 端 You know that leaving your firms CX to chance isnt going to work and prefer to design it with intention From this interactive presentation, youll walk away with: 端 A clear understanding of CX trends and how they are imperative to business growth in 2015 and beyond 端 Fresh action items to create remarkable experiences tailored for you and your industry 端 Your personal i-SAT (Impeccable Service Aptitude Test) score * 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 油 油 油 油 油 油 油 油* 油 油 About Steve Dorfman, Chief Customer Experience Officer Since 2006, leaders have come to Steve for customer experience strategy, and to motivate, educate, engage, and develop staff with interactive trainings and continuous development programs that result in: "Employee-owned" remarkable experiences for customers and clients; Consistent referral business, and; Repeat customer loyalty All of this as you might imagine translates into a strengthened culture and increased profits Before founding Driven to Excel, Inc., Steve spent 11 years as a sales consultant for a luxury automaker. Yes, the car business not exactly an industry known for its remarkable service. Steves unwavering commitment to impeccable client service helped him maintain a CSI (Customer Satisfaction Index) rating in the top 1% nationally ... while also earning "Salesman of the Year" 7 years in a row. 70% of his sales came through repeat and referral business, (compared to an industry average of less than 10%). Before the car business, Steve spent 8 rapid-growth years in the hospitality industry. Today, he also hosts the We Mean Business! TV show (www.WeMeanBiz.tv) and has conducted more than 85 interviews with thought leaders, top executives and bestselling authors. DrivenToExcel.com 2 0 2 . 5 5 6 . 3 2 3 5 Steve@DrivenToExcel.com Futurists fascinate us. After all, their job is to look at trends and contributing factors from 10,000 feet and tell us whats coming down the pike as a result. From the railroad industry failing to recognize and embrace transportation trends, to Blockbuster Video failing to innovate as consumers were introduced to new ways of obtaining their video entertainment, weve witnessed both the positive and negative impact that trends can have on a business or even an entire industry. Ever-changing social, technical, and global forces will continue to affect many facets of your business. Your customer experience is one such facet, a big one in fact. Customer experience (or CX) is the holistic, journey-based evolution of what was once known albeit myopically as customer service. The smartest companies have been paying attention to CX trends and making much-needed adjustments some minor and some major both of which will be highlighted during this interactive presentation. Bottom line: A remarkable client experience leads to client loyalty which leads to repeat and referral business which is a preferred and sustainable path to profitability, and oh, by the way a strengthened culture, too. Together, well look at some of todays biggest CX trends and how they can lead us all to create more remarkable, repeatable client experiences.