PsychofArt - Day 28 classical conditioning

Nov 26, 2018Download as PPTX, PDF0 likes160 views

This document summarizes classical conditioning, which is a form of learning in which a neutral stimulus becomes associated with an unconditioned stimulus to produce a conditioned response. It provides examples of classical conditioning, such as Pavlov's experiment where a dog learned to associate the ringing of a bell with food. The key terms of classical conditioning are defined, including unconditioned stimulus, neutral stimulus, conditioned stimulus, unconditioned response, and conditioned response. Extinction of conditioned responses and spontaneous recovery are also described.

Classical ConditioningClassical Conditioning

Unlearned or Learned?
Sugar cookies in the oven smell good
Seeing lightning means thunder comes next
Praise feels good
Lacoste is for old people
“Jaws” music means something bad is coming
Baby animals are cute
Spiders are scary

How Does Learning Work?
Classical Conditioning – Pavlov

How Does Learning Work?
US (Unconditioned Stimulus)
NS (Neutral Stimulus)
CS (Conditioned Stimulus)
NS = CS always
UR (Unconditioned Response)
CR (Conditioned Response)
UR = CR always

How Does Learning Work?
US + Neutral Stimulus = UR
US + Neutral Stimulus = UR
US + Neutral Stimulus = UR
US + Neutral Stimulus = UR
[ . . . ]
US + Neutral Stimulus = UR
US + Neutral Stimulus = UR
US + Neutral Stimulus = UR
CS = CR (Phew, Finally)

How Does Learning Work?
<<Jim + Dwight>>
Red tomato Phobia
Claustrophobia

Partner exercise:
1) Identify in the Jim/Dwight video:
US (Unconditioned Stimulus)
NS (Neutral Stimulus) same as CS (Cond Stimulus)
UR (Uncond Response) same as CR (Cond Response)
2) Using Classical Conditioning lingo (US, NS, CS, UR, CR),
explain how a naïve dog owner accidentally trains her dog to
jump up on everyone who steps into the house.
Then, how would she stop the dog’s behavior?

Challenge 1: If you were a cigarette
company, how would you make
smoking cool?
Challenge 2: If you were a public
health non-profit, how would you
make smoking uncool?

Why it works:
Attractive, happy people + cigs
Attractive, happy people + cigs
Attractive, happy people + cigs
Attractive, happy people + cigs

ANTI-Smoking ad:
Why it works:
Tobacco pushers + Rich, lonely old white men
Tobacco pushers + Rich, lonely old white men
Tobacco pushers + Rich, lonely old white men
Tobacco pushers + Rich, lonely old white men
Anti-smoking activists + Cool, young rebels
Anti-smoking activists + Cool, young rebels
Anti-smoking activists + Cool, young rebels
Anti-smoking activists + Cool, young rebels
BIG INSIGHT: Nobody cares how many smokers die from tobacco. We just
want a circle of fun, awesome friends & lovers surrounding us.

Marketing Politics (Trying to control the Classical Conditioning)
Left wants me to think:
Republicans + Selfish, science-hating rednecks
Republicans + Selfish, science-hating rednecks
Republicans + Selfish, science-hating rednecks
Republicans + Selfish, science-hating rednecks
____
Right wants me to think:
Democrats + Weak, entitled crybabies
Democrats + Weak, entitled crybabies
Democrats + Weak, entitled crybabies
Democrats + Weak, entitled crybabies

Creating a conditioned response = Classical conditioning
US + NS = UR
CS = CR
Killing a conditioned response = Extinction
Key Vocab:

How Does Extinction Work?
Bell + (no food) = salivate
Bell + (no food) = salivate
Bell + (no food) = salivate
Bell + (no food) = (nothing)
Bell + (no food) = (nothing) US + CS = CR
US + CS = CR
US + CS = (nothing)
US + CS = (nothing)

Spontaneous Recovery
Bell + (no food) = salivate
Bell + (no food) = salivate
Bell + (no food) = salivate
Bell + (no food) = (nothing)
Bell + (no food) = (nothing)
Bell + (no food) = (nothing)
Bell + (no food) = (nothing)
Bell + (no food) = (nothing)
Bell + (no food) = salivate
Bell + (no food) = (nothing)
US + CS = CR
US + CS = CR
US + CS = (nothing)
US + CS = (nothing)
US + CS = (nothing)
US + CS = (nothing)
US + CS = (nothing)
US + CS = CR

PsychofArt - Day 28 classical conditioning

Prepared Learning in Humans
Spider + Frightening experience = Fear
Spider = Fear
Puppy + Frightening experience = Fear
Puppy + Frightening experience = Fear
Puppy + Frightening experience = Fear
Puppy + Frightening experience = Fear
Puppy + Frightening experience = Fear
Puppy = Fear
(We’re
predisposed)
(not
predisposed)

What adjectives do you associate with
each packaging?

Joshua Eckert, 2018
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PsychofArt - Day 28 classical conditioning

1. Classical ConditioningClassical Conditioning

2. Unlearned or Learned? Sugar cookies in the oven smell good Seeing lightning means thunder comes next Praise feels good Lacoste is for old people “Jaws” music means something bad is coming Baby animals are cute Spiders are scary

3. How Does Learning Work? Classical Conditioning – Pavlov

4. How Does Learning Work? US (Unconditioned Stimulus) NS (Neutral Stimulus) CS (Conditioned Stimulus) NS = CS always UR (Unconditioned Response) CR (Conditioned Response) UR = CR always

5. How Does Learning Work? US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR [ . . . ] US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR CS = CR (Phew, Finally)

6. How Does Learning Work? <<Jim + Dwight>> Red tomato Phobia Claustrophobia

7. Partner exercise: 1) Identify in the Jim/Dwight video: US (Unconditioned Stimulus) NS (Neutral Stimulus) same as CS (Cond Stimulus) UR (Uncond Response) same as CR (Cond Response) 2) Using Classical Conditioning lingo (US, NS, CS, UR, CR), explain how a naïve dog owner accidentally trains her dog to jump up on everyone who steps into the house. Then, how would she stop the dog’s behavior?

8. Little Albert 

9. Challenge 1: If you were a cigarette company, how would you make smoking cool? Challenge 2: If you were a public health non-profit, how would you make smoking uncool?

10. Why it works: Attractive, happy people + cigs Attractive, happy people + cigs Attractive, happy people + cigs Attractive, happy people + cigs

11. ANTI-Smoking ad: Why it works: Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels BIG INSIGHT: Nobody cares how many smokers die from tobacco. We just want a circle of fun, awesome friends & lovers surrounding us.

12. Marketing Politics (Trying to control the Classical Conditioning) Left wants me to think: Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks ____ Right wants me to think: Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies

13. Creating a conditioned response = Classical conditioning US + NS = UR CS = CR Killing a conditioned response = Extinction Key Vocab:

14. How Does Extinction Work? Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = (nothing) Bell + (no food) = (nothing) US + CS = CR US + CS = CR US + CS = (nothing) US + CS = (nothing)

15. Spontaneous Recovery Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = salivate Bell + (no food) = (nothing) US + CS = CR US + CS = CR US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = CR

17. Unlearned or Learned? Sugar cookies in the oven smell good Seeing lightning means thunder comes next Praise feels good Lacoste is for old people “Jaws” music means something bad is imminent Baby animals are cute Spiders are scary

18. Prepared Learning in Humans Spider + Frightening experience = Fear Spider = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy = Fear (We’re predisposed) (not predisposed)

19. What adjectives do you associate with each packaging?

26. Joshua Eckert, 2018 Superpinball.blogspot.com

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PsychofArt - Day 28 classical conditioning

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