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PsychofArt - Day 28 classical conditioning

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Joshua Eckert
Joshua Eckert

This document summarizes classical conditioning, which is a form of learning in which a neutral stimulus becomes associated with an unconditioned stimulus to produce a conditioned response. It provides examples of classical conditioning, such as Pavlov's experiment where a dog learned to associate the ringing of a bell with food. The key terms of classical conditioning are defined, including unconditioned stimulus, neutral stimulus, conditioned stimulus, unconditioned response, and conditioned response. Extinction of conditioned responses and spontaneous recovery are also described.

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Classical ConditioningClassical Conditioning
Unlearned or Learned? Sugar cookies in the oven smell good Seeing lightning means thunder comes next Praise feels good Lacoste is for old people Jaws music means something bad is coming Baby animals are cute Spiders are scary
How Does Learning Work? Classical Conditioning Pavlov
How Does Learning Work? US (Unconditioned Stimulus) NS (Neutral Stimulus) CS (Conditioned Stimulus) NS = CS always UR (Unconditioned Response) CR (Conditioned Response) UR = CR always
How Does Learning Work? US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR [ . . . ] US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR CS = CR (Phew, Finally)
How Does Learning Work? <<Jim + Dwight>> Red tomato Phobia Claustrophobia
Partner exercise: 1) Identify in the Jim/Dwight video: US (Unconditioned Stimulus) NS (Neutral Stimulus) same as CS (Cond Stimulus) UR (Uncond Response) same as CR (Cond Response) 2) Using Classical Conditioning lingo (US, NS, CS, UR, CR), explain how a na誰ve dog owner accidentally trains her dog to jump up on everyone who steps into the house. Then, how would she stop the dogs behavior?
Little Albert
Challenge 1: If you were a cigarette company, how would you make smoking cool? Challenge 2: If you were a public health non-profit, how would you make smoking uncool?
Why it works: Attractive, happy people + cigs Attractive, happy people + cigs Attractive, happy people + cigs Attractive, happy people + cigs
ANTI-Smoking ad: Why it works: Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels BIG INSIGHT: Nobody cares how many smokers die from tobacco. We just want a circle of fun, awesome friends & lovers surrounding us.
Marketing Politics (Trying to control the Classical Conditioning) Left wants me to think: Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks ____ Right wants me to think: Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies
Creating a conditioned response = Classical conditioning US + NS = UR CS = CR Killing a conditioned response = Extinction Key Vocab:
How Does Extinction Work? Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = (nothing) Bell + (no food) = (nothing) US + CS = CR US + CS = CR US + CS = (nothing) US + CS = (nothing)
Spontaneous Recovery Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = salivate Bell + (no food) = (nothing) US + CS = CR US + CS = CR US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = CR
PsychofArt - Day 28 classical conditioning
Unlearned or Learned? Sugar cookies in the oven smell good Seeing lightning means thunder comes next Praise feels good Lacoste is for old people Jaws music means something bad is imminent Baby animals are cute Spiders are scary
Prepared Learning in Humans Spider + Frightening experience = Fear Spider = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy = Fear (Were predisposed) (not predisposed)
What adjectives do you associate with each packaging?
PsychofArt - Day 28 classical conditioning
PsychofArt - Day 28 classical conditioning
PsychofArt - Day 28 classical conditioning
PsychofArt - Day 28 classical conditioning
PsychofArt - Day 28 classical conditioning
PsychofArt - Day 28 classical conditioning
Joshua Eckert, 2018 Superpinball.blogspot.com

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PsychofArt - Day 28 classical conditioning

  • 2. Unlearned or Learned? Sugar cookies in the oven smell good Seeing lightning means thunder comes next Praise feels good Lacoste is for old people Jaws music means something bad is coming Baby animals are cute Spiders are scary
  • 3. How Does Learning Work? Classical Conditioning Pavlov
  • 4. How Does Learning Work? US (Unconditioned Stimulus) NS (Neutral Stimulus) CS (Conditioned Stimulus) NS = CS always UR (Unconditioned Response) CR (Conditioned Response) UR = CR always
  • 5. How Does Learning Work? US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR [ . . . ] US + Neutral Stimulus = UR US + Neutral Stimulus = UR US + Neutral Stimulus = UR CS = CR (Phew, Finally)
  • 6. How Does Learning Work? <<Jim + Dwight>> Red tomato Phobia Claustrophobia
  • 7. Partner exercise: 1) Identify in the Jim/Dwight video: US (Unconditioned Stimulus) NS (Neutral Stimulus) same as CS (Cond Stimulus) UR (Uncond Response) same as CR (Cond Response) 2) Using Classical Conditioning lingo (US, NS, CS, UR, CR), explain how a na誰ve dog owner accidentally trains her dog to jump up on everyone who steps into the house. Then, how would she stop the dogs behavior?
  • 9. Challenge 1: If you were a cigarette company, how would you make smoking cool? Challenge 2: If you were a public health non-profit, how would you make smoking uncool?
  • 10. Why it works: Attractive, happy people + cigs Attractive, happy people + cigs Attractive, happy people + cigs Attractive, happy people + cigs
  • 11. ANTI-Smoking ad: Why it works: Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Tobacco pushers + Rich, lonely old white men Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels Anti-smoking activists + Cool, young rebels BIG INSIGHT: Nobody cares how many smokers die from tobacco. We just want a circle of fun, awesome friends & lovers surrounding us.
  • 12. Marketing Politics (Trying to control the Classical Conditioning) Left wants me to think: Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks Republicans + Selfish, science-hating rednecks ____ Right wants me to think: Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies Democrats + Weak, entitled crybabies
  • 13. Creating a conditioned response = Classical conditioning US + NS = UR CS = CR Killing a conditioned response = Extinction Key Vocab:
  • 14. How Does Extinction Work? Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = (nothing) Bell + (no food) = (nothing) US + CS = CR US + CS = CR US + CS = (nothing) US + CS = (nothing)
  • 15. Spontaneous Recovery Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = salivate Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = (nothing) Bell + (no food) = salivate Bell + (no food) = (nothing) US + CS = CR US + CS = CR US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = (nothing) US + CS = CR
  • 17. Unlearned or Learned? Sugar cookies in the oven smell good Seeing lightning means thunder comes next Praise feels good Lacoste is for old people Jaws music means something bad is imminent Baby animals are cute Spiders are scary
  • 18. Prepared Learning in Humans Spider + Frightening experience = Fear Spider = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy + Frightening experience = Fear Puppy = Fear (Were predisposed) (not predisposed)
  • 19. What adjectives do you associate with each packaging?