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Denda Brand Kit
- 2. ABOUT US We are a brand design and growth hacking company that uses design thinking and digital storytelling to build, grow and scale start-ups, small businesses and social enterprises. We exist at the intersection of design, technology and business, while working with entrepreneurs in creative industries to connect their brands to their customers needs. We offer market intelligence to guide decision making, behavioral insight to guide product development, and brand strategy to inspire and shape authentic, relevant, and unique experiences. We use a strong mix of design, art, business and technology to create commercially successful solutions consumers love. We believe this approach transforms how small companies develop products, deliver services, and solve problems - giving them a competitive edge. We start with the discovery phase, then we frame and reframe the problem as opportunity, we then brainstorm and explore possibilities and constraints to come up with actionable ideas. We evaluate the feasibility and viability of these ideas, prototype and test them, before launching them into the real world. We evaluate the markets reaction to them, adapt as necessary and scale. OUR PROCESS
- 3. SERVICES Consumers hold the keys to the success of your business! It is crucial to deeply understand their pains, dreams, values and resulting behaviors. We collaborate with you to unlock these desires and thus create and scale user friendly, commercially viable products, services, and experiences consumers love.
- 4. BRAND DESIGN A STRONG BRAND CAN HELP SHAPE THE WAY PEOPLE FEEL ABOUT YOUR COMPANY. THROUGH OUR NAMING AND BRANDING PROCESS, WE HELP YOU ARTICULATE AND TRANSLATE YOUR BRAND VALUES INTO THOROUGH IDENTITY SYSTEMS. GROWTH HACKING WE HELP GROW COMPANIES WHO DON'T HAVE THE LUXURY OF AN AD BUDGET OR THE EXPERIENCE OF A PROPER MARKETING TEAM, BY BUILDING SELF- PERPETUATING EXPERIENCES THAT ACQUIRE AND RETAIN USERS.. CULTURAL PROGRAMMING WE WORK WITH COMPANIES TO DEVELOP PROGRAMMING & EVENTS THAT EXPOSE THEIR CUSTOMERS TO EMERGING TRENDS IN CULTURE, MEDIA, ARTS, CUISINE, TRAVEL, COMMERCE, AND THOUGHT THAT ENRICH THEIR INTELLECTUAL AND SOCIAL LIVES ORGANIZATIONAL TRAINING WE HELP ORGANIZATIONS DEVELOP AND MANAGE CREATIVITY, INNOVATION AND LEADERSHIP CAPABILITIES. WITH WITH AN EMPHASIS ON DESIGN THINKING FOR INNOVATION, WE HELP EQUIP YOUR TEAM WITH THE MINDSET, SKILLSETS, AND TOOLSETS OF HIGHLY SUCCESSFUL INNOVATORS AND DISRUPTORS.
- 5. NEW MARKETS BY COMBINING MARKET INSIGHTS WITH A RICH KNOWLEDGE OF BEHAVIORAL PSYCHOLOGY, WE IDENTIFY OPPORTUNITIES THAT RESONATE WITH CUSTOMERS AND DEVELOP A PLAN OF ACTION TO SUCCESSFULLY BRING YOUR PRODUCT AND SERVICE OFFERINGS TO NEW MARKETS. CREATIVE DIRECTION WHETHER IT'S CONCEPT DEVELOPMENT, GRAPHIC DESIGN, COPYWRITING, MARKETING COLLATERAL DESIGN, INTERACTIVE PLANNING AND DEVELOPMENT, ADVERTISING CAMPAIGNS, MARKETING PROMOTIONS, SOCIAL MEDIA, NONPROFIT OUTREACH PROGRAMS, BROADCAST OR DIGITAL SOLUTIONS, WE'LL HELP YOUR ORGANIZATION MAKE GOOD IMPRESSIONS IN EVERY ARENA. DIGITAL STORYTELLING WE HELP IDENTIFY AND BUILD ON THE MOST IMPORTANT ELEMENTS OF YOUR BRAND, CREATING THE COMPELLING NARRATIVES THAT DRIVE STRONG CONSUMER ENGAGEMENT.
- 6. CLIENTS We work with clients from all over the world, with needs great and small. Regardless of industry, we know what matters to them — because we take the time to find out. Every client relationship begins with an honest conversation of where you are and where you want to be, before we make a single recommendation, because no two companies are alike. We're proud of our projects and our clients' success..
- 7. CASE STUDY Ventures Platform Abuja, Nigeria Concept Design and Development Creative Direction Project Management Program Design and Development Website Design & Development Content Strategy & Creation Operations Strategy, Brand Launch, Staff Recruiting and Training. SERVICES PROVIDED
- 8. THE CHALLENGE After informally investing in tech entrepreneurs for years, Emerging Platforms – a Nigerian tech solutions company, realized there weren’t any innovation hubs in the administrative capital - Abuja dedicated to serving technology entrepreneurs. They decided to create Ventures Platform – an innovation hub that would serve the greater Abuja market but also attract entrepreneurs from across the African continent. The challenge was to design and build a sustainable hub that could stand side by side with contemporaries around the world. We were also tasked with designing an innovative program that would attract the best and brightest entrepreneurs and investors. All under a tight budget and a 4-week schedule that meant all materials and furnishing had to be sourced locally.
- 9. O U R S O L U T I O N We designed an innovation hub like no other anywhere in the world. We incorporated a co- working facility and a tech incubator and a restaurant/cafe using a mix of permanent, semi permanent structures, and glasswork. Once we landed in Abuja, we got straight to work building Ventures Platform, alongside the Architect and the amazing team of brilliant young minds they had assembled to work with us on the project. Our concept was based on three components:  Design - to foster creativity, Programs and Events – creating unique experiences that money alone can’t buy, and People – amazing people you want to work with and be around. We envisioned creating a space that was vibrant yet minimalist in design with the comfort, service and amenities of a boutique hotel, and the functionality of a fully serviced office. Ventures Platform perfectly encapsulates these elements. From the Victor Ehikhamenor art installation that blankets the space to the full service residence for out of town incubates, the campus has everything to get you creating your best work. Airy well lit workspace, gym with weekend yoga classes, a cafe and restaurant in the works, ample lounge spaces, lush greens, high speed internet, meeting rooms and event space. We designed an innovative 16-week hybrid tech incubation — accelerator program which is designed to build the best and brightest tech minds on the continent. A model designed to start creating value from the moment one applies so that even unsuccessful applicants would still have learnt valuable lessons to propel them to success. We created the staff structure and worked to design a company culture to help deliver on our vision.
- 10. THE RESULT The result of our dedicated work is a trendy landmark in the Capital city that gained instant recognizance around the country, with the launch event attracting several high profile dignitaries including the tape cutting by Nigeria’s Minister of Communications Technology. Our obsession with getting the right mix of people to work at and out of VP yielded results that is evident from the moment you walk in and stays with you throughout your time on the campus. Curated events designed to foster creativity and engender the spirit of collaboration have made Ventures Platform the premiere destination for creative events like Photo exhibits and community events that serve the tech ecosystem like the Microsoft Developers Hangout. With members like Uber Nigeria and Jumia Foods the co-working space continues to attract the most innovative companies and individuals. The incubator – accelerator program has gotten the attention of Silicon Valley, with the CEO of the world renowned Y- Combinator Michael Seibel visiting and participating in a fireside chat.
- 11. W W W . V E N T U R E S P L A T F O R M . C O M
- 12. OTHER WORK UNIFORM - New York, NY Zawa Millinery - Borno, Nigeria Africa Responds - San Francisco, CA FACE Africa - Cambridge, MA
- 13. UNIFORM UNIFORM is a clothing line founded by Liberty & Justice, the first fair trade apparel manufacturer in Africa. Employing the women working at L&J’s fair trade factory, UNIFORM will be released as a product available for consumers by E-Commerce. UNIFORM works beyond fair trade through its unique business model: A 1 for 1 remix. For every shirt purchased, a school uniform manufactured by our fair trade factory will be donated to an impoverished child in Liberia. SERVICES PROVIDED Design and Execute Kick Starter Campaign - Which raised $230,059 from 1,360 Backers. Cultural Programming using Jeffersonian Dinners, #Getinuniform Product Launch, Bloomingdales Launch
- 14. W W W . S H O P U N I F O R M . C O M UNIFORM
- 16. ZAWA MILLINERY Zawa is an apparel company that makes custom made caps, hand woven in Borno, Nigeria and sold world wide. It was created to ignite a cultural conversation between people from the great Kanuri Empire in Borno State - Nigeria and the rest of the country and the world, while reinvigorating the struggling economy plagued by unrest over the years. The caps are named after historic cities, towns and figures in Borno. SERVICES PROVIDED Brand Design & Development, Product Launch, Website Design & Development & Growth Strategy
- 17. C U S T O M M A D E , H A N D W O V E N H A T S , C R A F T E D I N B O R N O W W W . Z A W A M I L L I N E R Y . C O M ZAWA MILLINERY
- 19. AFRICA RESPONDS Africa Responds is a collaborative platform through which African organizations and allies pool their resources, & collective voices to respond to Ebola. The collective was convened and coordinated by Africans in the Diaspora (AiD) which supports 10 organizations in Liberia and Sierra Leone that fought to stem the spread of Ebola in their communities SERVICES PROVIDED Ebola Response Campaign, Fundraising Campaign - Raising $120,000 for Grassroots Organizations. Branding and Communication Strategy. Monitoring & Evaluation. Photo Exhibit
- 20. A F R I C A N S I N T H E D I A S P O R A . O R G AFRICA RESPONDS
- 21. PEOPLE OF THE YEAR PEOPLEOFTHEYEAR.SPLASHTHAT.COM Photo Exhibit featuring documentary photographer Keiko Hiromi, alongside her Liberian counterpart Charles Carr, telling an alternative photo narrative that documents the bravery of local health workers, the agility of community- based organizations, and the role of family and community in the fight against Ebola.
- 22. FACE AFRICA FACE Africa Is a Non-Profit Working to bring Clean Water, Sanitation and Hygiene programs to remote communities In Sub-Saharan Africa. They believe water is a catalyst for change and transformation and the first step to lifting communities out of a cycle of disease and poverty. SERVICES PROVIDED Fundraising Strategy - Raising over $650,000 over 8 years. Growth Strategy - Reaching over 2 million people and creating 4 Million social media impressions for a single event. Cultural Programming - Creating and Executing Annual Charity Gala, and Charity Soccer Match.
- 23. W W W . F A C E A F R I C A . O R G FACE AFRICA
- 24. Annual Clean Water benefit now in its 7th year, raises funds to support face Africa's clean water programs in Liberia. W A S H G A L A . C O M WASH GALA
- 25. GOALS FOR WATER GOALSFORWATER.COM Annual charity soccer match now in its 3rd year, raises awareness and funds for clean and safe drinking water in some of the most remote parts of sub- Saharan Africa.
- 26. www.thedendagroup.com The Denda Group, LLC 1400 5th Avenue, Suite 4i New York, NY 10026 GOT A concierge@thedendagroup.com facebook.com/dendagroup instagram.com/dendagram twitter.com/dendagroup CHALLENGE FOR US?