Mohamed ansaihi 032014
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Mohamed Ansaihi is a creative director based in Jeddah, Saudi Arabia with over 15 years of experience in branding and communications. He has worked at agencies such as Y&R, Red Impact Communication, and Promopub Farouk Adv. leading creative teams and landing major accounts. Some of his past clients include Aljomaih Automotive, Tazaj, Luna, Al-Murjan Group, and Majid Society. He is tri-lingual in Arabic, French, and English and skilled in advertising, branding, and graphic design software.
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Mohamed ansaihi 032014
- 1. Brand Lawyer MOHAMED ANSAIHI Creative Director PERSONAL INFORMATION Born on 1 st of July 75 in Casablanca, now Moroccan citizen in Jeddah, Saudi Arabia Married and father for a wonderful boy. CONTACT INFORMATION Mobile: +966567065586 E-Mail: ansaihi@me.com Writers blog: noteswall.blogspot.com Portfolio: http://is.gd/ansaihi Roots in the field of communication, fruits in the brands basket Over 15 years of my short life have been spent on the altar of branding and brand communication. Those years were fertile soil for many successful exercises of brand creation, communication campaigns, brand activation, events, and of course advertising campaigns.
- 2. MULTINATIONAL EXPERIENCE July 2011 Present: Creative Director Y&R Jeddah, Saudi Arabia Leading and motivating a mid-sized team of creatives in their hunt for quality results. In addition to handling the existing agency work, theres a new mission to help organic growth of the agencys portfolio, as well as landing new accounts. Key Records - Landing new key accounts: o Tazaj, Luna (Evap. Milk, Cream, Milk Powder, Flavoured Milk), o Al-Murjan Group, o the Home Style, o Al-Soraya Group. o Cadillac (Organic expansion from Aljomaih business) - Created on-ground activation and digital activation for Aljomaih Automotives launch for several car launches. - Created and supervised the execution of mobile applications for Aljomaih Automotive, two very rich interactive experiences. - Written and organized 3 big events for AlJomaih Automotive Company: GrandMasters 2013 (800 attendees, Qusai Khudr & Khawater Dhalam performers, VIP invitees from the diplomatic cycle) / GrandMastrs 2014 (more or less same level with half the budget of 2013s event) / Cadillac XTS Launch - Helped resurrecting the creative department from 2 people to 8 in 18 months. June 2009 July 2011: Creative Director Red Impact Communication Jeddah, Saudi Arabia Building & Leading a small creative department, hiring staff, building 360尊 campaigns and presentations. Being of startup size, with limited resources and portfolio, and with the vocation of being local agency with international aspiration, it was an exciting challenge to add value in this quest. Key Records - Landed new key accounts: o Dove Skin Care category March 2010 o Majed Society December 2010 o Muhaidib: Punjabi Muhaidib, Alwalimah Style 2010 - Encouraged the agency to go into ATL, specially TVCs, Press campaigns, events... - Creative and execution for the first Social Development Forum in Jeddah, where more than 1200 invitees, 42 international speakers, representatives of 500 local and international NGOs, all signed-up for a 3 days event in Jeddah Hilton. Event was owned by Majid Society, headed by HRH Prince Mishaal, sponsored by HRH Prince Khalid. - Designed and executed on-ground activation for Afia, Dove, Dove Men, Rexona, Signal and others.
- 3. April 2008 June 2009: Associate Creative Director Y&R Jeddah, Saudi Arabia Acting as Creative Director, with a team of 5 Art Directors, one copywriter and 8 designers, all sharing the pleasure of creating winning concepts. Signed up: KIA Motors January 2009 Salama Insurance October 2008 Red Sea Gate Teminal June 2008 June 2003 April 2008: Senior Art Director Y&R Jeddah, Saudi Arabia Heavily involved with Creative Directors and Copy Writers to transform client challenges into impactful campaigns (print, TV, outdoor, BTL, etc.) I have in charge also to monitor and guide graphic designers and artists in developing their part of the job. Since May 2006, Creative Directors were in and out in Jeddah Office. So practically I was the person in charge as project leader on most of the accounts and the head of creative department (non-formally until 04/08). Won accounts: Mobily, Jiwar, Eimar, Unilever OMO, Bank Aljazeera, King Faisal Hospital, Sagem Phones, Kudu, Majid Society... Lead: All the above plus Balubaid automotives, Tema Halawa, Jeddah Together environment campaign... Part of: Bakhashwain for home appliances, Titan Watches, Souk Shatea Mall, LeMall, Phillips, Crown Plazza, Ford, AC Delco, Rajhi Bank, LG, LG Mobiles.... Pitched for: Manazil Haramain, Jiwar Corporate, Babtain, Binatone (Home Appliances), LG Electronics, LG Mobiles, Saklou Electronics (Hisense, Sharp), Gazzaz, Jabal Khandama (Makkah), Jabal Omar (Makkah), Osul Investment Co., Sunset Resort (Khobar), Tono Juice, Savola Group, Kingdom Holding Company... Fabrication: I was in charge of communicating with Brand Instinct in London for the design and plans of Mobily showrooms, outlets and kiosks, and with AlHabtoor Group in Dubai for the fabrication, material, standardization and shipping of the latter. Many TVC scripts have been submitted with most of the campaigns, of which Mobily, Halawa Tema, Halwani Jam, OMO treasure Hunt promo have been produced, and lately a 7 minutes documentary for majid Society was shot in Beirut. March 2003 June 2003: Freelancer Jeddah, Saudi Arabia I offered my creative services to agencies & clients as part-timer or on project basis; created a campaign for Sabban Furniture, BTL material for Diet Center, and the Annual Report for IIRO (International Islamic Rescue Organization)
- 4. May 2001 April 2003: Art Director - Promopub Farouk Adv. Jeddah, Saudi Arabia Formally Graphic Designer, but indeed my responsibilities were more of an Art Director: building concepts with the Creative Director, visualizing, development, finalization... in a studio of 7 to 8 people. Accounts: Panasonic & National (Alesayi Electronics), Mitsubishi Motors, Faces, Radwa Trading (Chanel, Givenchy...) July 1999 May 2001: Graphic Designer - Lowe Shem's Publicit辿 Casablanca, Morocco As a fresh graduate Graphic Designer, Shems was my first practical school. I got to work in a team (creative cell of 1 AD, 1 copywriter, 1 or 2 designers) to develop creative presentations and campaigns. Accounts: Air France, Peugeot, Maroc Telecom, Wanadoo.ma, Menara web portal, Leader Food, Wafasalaf, Addoha Group (Real Estate)... TRAININGS 2011-2012: Enrolled in Y&R University for 21 courses. November 2007: Two trainings: Customer Service Excellence and Presentation Skills by Johnathan Lavender, under THG Human Resource Development program. April 2008: Roadmap to Excellence: Leadership Skills under the same program. June 2008: Roadmap to Excellence: Building Team Spirit under the same program. Education June 1999: ISAG (Institut Sup辿rieur des Arts Graphiques), Casablanca, Morocco DEUG equivalent Diploma, Graphic Arts Specialized studies in Graphic Arts, aesthetics, conception, pr辿-press
- 5. SKILLS Work: TV commercials and Documentary writing, presentations, creative interpretation (rationale). Enthusiastic team leader and good listener. Communication: Brainstorming, brief analysis, initiative, presentations, creative strategy, and passion for research. Software: Knowledgeable in all 2D Graphic Art software on Macintosh, some basic knowledge in 3D and animation software is to be mentioned. TRI-LINGUAL ARABIC: Mother tongue, excellent writing, reading, and speaking. FRENCH: Second mother tongue. ENGLISH: Fluent, writing, reading and speaking. ITALIAN: Can manage a trip to Rome if Romans speak slowly. References Available upon request Social Network Founder of Advertising Creatives in the Arab World Facebook & Free Creatives on Linkedin.