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Digital marketing introduction
- 1. Introduction of digital Marketing
- 2. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
- 3. Basis difference Digital Marketing Traditional Marketing Target Reach out Maximum people Limited People Communication Immediate communication Delayed communication Versatile Can make change in the advertisement Can not make change in advertisement Marketing Targeted or client specific marketing Global marketing
- 5. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.  On page SEO  Off page SEO
- 6. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
- 7.  Facebook  Instragram  Twitter  Pinterest  Linkdin  Ytube
- 8. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
- 9. (1) Pay-Per-Click (PPC) or Sponsored Search Results; (2) Local SEO; and (3) Organic SEO.
- 10. Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.
- 11. Content Writing marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
- 12. 1. Opens up growth options for small businesses 2. The conversion rate is Higher 3. Customer support has become a priority 4. Get connected to the Mobile Customers 5. Increase the trust for your Brand 6. Digital marketing is Cost Effective 7. Potential to earn higher revenues