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Diksha Final Presentation
- 1. Targeting new business opportunities and managing customer relations at Taj By Diksha Sethi 15BSP1613
- 2. About the Tata Group Indias largest conglomerate with presence in several sectors Operations in over 80 countries and exports to 85 countries. Group Values: Integrity, Understanding, Excellence, Unity and Responsibility. TATA Portfolio
- 3. It all began with Jamsetji Tatas passion for the city he most loved Bombay (as it was formerly known). And, so came to life the Taj Mahal Palace in 1903 . The Indian Hotels Company (IHCL) and its subsidiaries are collectively known as Taj Hotels, Resorts and Palaces. Now , Taj Group comprises 108 hotels in 63 locations, including 25 Ginger hotels across India, with an additional 17 international hotels. CSR Policy of IHCL - EARTH INITIATIVE
- 4. Products/Services offered by TAJ Hotels & Resorts Restaurant & Bars Jiva Spa Taj Khazana Taj Air
- 6. SWOT ANALYSIS OF TAJ 1. Taj Heritage 2. Products like Jiva Spa & Taj Khazana 3. Dominating footprint in India 4. New Geographical location. Eg- Meghauli Serai Chitwan National Park, Nepal 1. High Cost of Acquisitions. 2. A lot of properties are old as compared to new entrants 3. Limited global presence 4. TAND 1. Rising income in households 2. Increase in niche tourism such as eco-tourism, luxury tourism and medical tourism 3. Rise in online bookings 4. Low cost of Labor 5. Good Brand Image 1. Increasing competition from International Hotel Chains 2. Availability of Substitutes like guest houses 3. Technology 4. SWOT Analysis
- 7. Area of Work I work in the national accounts section in the CORPORATE SALES team of TAJ. Customer Profile I am approaching My job is to maintain & handle the Unmanaged Corporate Profile of TAJ operating across Delhi NCR. So following is the Customer Profile I am approaching :- 1. CORPORATES 2. EMBASSIES 3. NGOs/NPOs 4. PSUs Process of my work Approach Meeting Proposal Negotiate Close Deliver Follow up CORPORATES MICE NGOs/NPOs EMBASSIES PSUs ONLINE TRAVEL AGENTS LEISURE TRAVELLERS VIPs
- 8. Work Assigned Month 1 - (Feb 15, 2016 to March 15, 2016):- Created a database of the Unmanaged Accounts ie. an Excel Sheet of Unmanaged portfolio which holds the complete information of about 800 unmanaged Corporates operating across Delhi NCR Month 2 - (March 15, 2016 to April 15, 2016):- Follow up the unmanaged Portfolio, know their potential and hence generate leads from them. I started doing Cold Calling. A complete set of questions were drafted to know the customers details, requirements, potential and expectations Month 3 - (April 15, 2016 to May 20 , 2016):- I along with my mentor set up a meetings with the prospective clients for better understanding of their requirements and expectations as well as TAJ programs and policies.
- 9. Corporate Marketing & Sales at TAJ Blitz Taj Santa Cruz Team Road Shows Zambia Road Show PR Parties and Events - Chip n Put Bookers Get Together Online Promotions - FB page , Flyers, Mailers CSR Events Black Tie Launch Parties Meghauli Serai Chitwan National park launch Exhibitions - Global Exhibition on Services (GES - 2016) FAMs Meghauli Serai FAM Loyalty Programs TAP & Taj Innercircle
- 10. My Learning I learnt how Database Management plays an important role in the process of Customer Relationship Management. I learnt how to communicate with the clients, so as to establish a healthy relationship with them. I developed a thorough understanding of TAJs competition. This helped me gain necessary experience to be able to gel in with almost any sector since the focus is on my ability to create and nurture relationships. It helped me understand the organizational need, benefits and process of creating long-term value for individual customers. I learnt how to work between Deadlines and how to work as a part of the team.
- 11. THANK YOU