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- 1. Donnell Curley 2804 Saint Marc Court 970-988-1162 Ponte Vedra Beach, FL 32082 missdonnell@yahoo.com ______________________________________________________________________________________ SALES MANAGER Dynamic professional with outstanding exposure to sales management in B2B and the consumer publishing industry working as an Associate Publisher and National Account Manager. Responsible for Project and Team Management for Print and Digital Advertising, Direct Response, Custom Publishing, SEO, SEM, Relationship Management, Business Development, Customer Service and bottom line. Proven record achieving goals while managing programs and people. Well organized and thrives under challenges while being driven equally by both quality and efficiency. Seeking new opportunities and position to best utilize my extensive publishing sales knowledge: *Launch Project Management *Sales Management *Business Development *Performance Management *Strategic Planning *Financial/Revenue Management *Training & Development *Delivery of Complex Solutions *Communication Skills *Organizational Leadership _________________________________________________________________________________ THE DOYLE GROUP Ponte Vedra, FL MASSAGE Magazine Dec 2005 Present Associate Publisher/National Account Manager Chiropractic Economics Magazine National Account Manager Responsible for national sales revenue in print, digital, specialty digital media, custom publishing, webinars Cross sell publications in print, digital and specialty digital media Manage and mentor sales team Initiate unique/custom advertising opportunities Generate new revenue stream products with print and digital initiatives Design/Manage monthly direct mail/e-blast promotional materials Design/Develop annual Media Kit content Co-plan Editorial Calendars with Editor in Chief Implement bi-annual independent market readership surveys Build relationships with industry experts for partnership opportunities Maintain active client base and develop new accounts for revenue growth Travel to visit key clients, prospective clients and advertising agencies Attend national Spa, Massage and Wellness industry trade shows and events SCRIPPS HOWARD, DAILY CAMERA NEWSPAPER Boulder, CO Business Development Sales Consultant Apr 2003 Aug 2005 Responsible for new territory account development of secondary market for daily newspapers Coordinated marketing efforts with new clients Facilitated customer service relationships to drive sales
- 2. Implemented strategies to sell weekly inserts and internet advertising Traveled daily to prospect and develop new client relationships PENTON TECHNOLOGY MEDIA/DUKE COMMUNICATIONS Loveland, CO Connected Home Magazine Apr 2001 Feb 2002 Launch Project Manager/Sales Development Manager Responsible for development and prospecting of initial client base for print and electronic outlets including Web, Virtual Home Tour, and e-newsletters Contributed as co-creator for promotional launch sales and marketing materials Managed and mentored Outside Territory and inside sales associates Windows 2000 Magazine Nov 1998 Apr 2001 Advertising Sales Manager Managed national and international magazine print ad sales Grew territory business to over $2M in annual revenue Created unique custom publishing opportunities to increase revenue Responsible for quarterly ad sales of direct mail Internet Cyber Card Decks SQL Server Magazine Aug 1997 Nov 1998 Launch Project/Advertising Sales Manager Responsible for all initial print and electronic sales launch efforts Managed new account development and all prospecting efforts Generated budget and reviewed analysis of activities, costs, and operations Supervised launch efforts of web site, weekly e-newsletter, and secondary XML e-newsletter Developed internal systems and managed support personnel Hired, trained, and managed Eastern Territory Manager and inside sales NEWS/400 Magazine Jan 1997 Aug 1997 Outside Western Territory Sales Manager Responsible for advertising sales in print and initiating new e-media sales Maintained customer base while prospecting and developing new advertising relationships Inside Classified and Direct Response Card Deck Sales Manager May 1989 Jan 1997 Responsible for sales and operations of the classified section Increased ad section from 3 to 18 pages within 12 months and annual revenue to over $1M Spearheaded the creation and development of 5 domestic niche News/400 direct mail Response Card Decks creating a successful new revenue stream for unexpected sales growth Maintained and grew accounts consistently exceeding all sales goals Education Sandler Sales Institute North Florida, Sales Evaluation Program Magazine Manager Database Training Dale Carnegie Leadership Communication and Ad Sales Training PowerPoint Training Symantec ACT Database Training Colorado State University, Fort Collins, CO Jacksonville University, Jacksonville, FL
- 3. Professional Honors Sales Excellence Award MASSAGE Magazine Million Dollar Sales Excellence Award Duke Communications, multiple years Outstanding Contribution Award Duke Communications