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What is DPR Middle.East?

• A 100% digital product to broadcast news to the media industry

• Provide a reliable and fresh journalistic experience
– Content beyond the press release including images, videos and supplementary
documentation

– Extend brand identity and give client news its personalized online space

– Use effective broadcasting techniques and methods to insure delivery of news
and press content to journalists

– Provide an experience to the industry resulting in immersing journalists in the
story

The Current PR Model - Drawbacks

• Managing Updates A nightmare
• No centralized press access
– Separate Press releases per language
– Separate Database Management per language

• Doesn’t include extra information beyond the press content

• Lacks distinct features and identity

• Content protection and Information safety

• No reliable tracking function to measure broadcast results

In a nutshell

Standard PR Article Branded Digital PR Article

The DPR Layout - Breakdown

1. Logo/Branding
2. Press Content
3. Client Contact Details
4. Image Gallery Module
• Random selection. Clicking
loads the gallery
5. Video Module
• Playable Directly
6. Icon/File links
7. Social Media Links

All DPRs contain a standard block for the agency. Contains Contact details and link to the
agency’s websites.

The DPR System – Design Liberty

• We design, We deploy
– We will design the layout and deploy the content to our system
– All design elements and content is provided by the client
• Press Article can be developed by PAZ Marketing at our standard PR rate
card

• You design, We deploy
– Client is given complete liberty on how to design their DPR
– The agency to provide the development guidelines and specifications
– All content is provided by the client
• Press Article can be developed by PAZ Marketing at our standard PR rate
card

The DPR System – Media Access

• Latest up-to-date media database straight
from the world’s top media provider

• Over 200,000 contacts spread over 20,000+
media outlets covering:
– Newspapers
– Magazines
– Online Portals

• MENA Access Covering:
– GCC, Levant and North Africa

The DPR System – E-mail Broadcasting

• Direct e-mail dispatch to a media database:
– Lightweight HTML e-mails to insure delivery
to cramped inboxes

• Fully Utilizes Campaign Monitor
– Full compliance with all e-mail clients
– Insure emails are not tagged as spam
– Analytics and Reporting on campaign
performance
– Track full user interaction and bounced e-mails
to further enhance user databases

E-mail statistics and tracking are not to be mistaken with Media Monitoring.

The DPR System – Interactive Media Support

• Full Greybox Interactive Image Galleries
– Support for Web and Print Formats
(72dpi/300dpi)
– Allows hot-linking directly to the images

• YouTube Video Integration
– Access to HD quality videos to further extend
the press story
– Upload new video or link to an existing video
– Video Tagging through YouTube doubles the
exposure of the news story through search
engines

The DPR System – Social Media Interaction

• All DPRs come with the option of sharing news to social websites
– Customizable out of 32 available websites
– Works without interfering with the experience of the DPR

• Send-to-friend e-mail functionality

The DPR System – Supplementary Documents

• Share data beyond the press release
• Ability to upload content from all common types
of data:

– PDF
– DOC
– XLS
– PPT
– One-Note
– Zip
– PSD
– EPS

The DPR System – Technical Considerations

• Complete W3C Validation
– XHTML Validation
– CSS Validation
– Accessible to Mobile Phones
– Operating System Independent
– Browser Independent
– Section 508 Compatible
– http://www.seo-browser.com tests

• Search Engine Friendly Links
– Tagged by Month/Date/Name
– Better Accessibility for Search Engines

PAZ PR & Corporate Events – An Overview

PAZ Marketing Management is a PR and Marketing Consultancy founded by a team of
young entrepreneurs, with ten years of media experience and a proven track record
developing PR and Marketing campaigns; established in mid 2006

The company’s team have built experiences in different fields and had successfully
worked and managed key businesses in the areas of:

• Real Estate / Financial Services / Retail / Leisure / Hotel / Airline/ Automotive /
Politics…etc
• Advertising and Marketing
• Production
• Partnerships
• Full service specialist in ATL. BTL, PR, Events and Celebrity management

PAZ PR & Corporate Events – Departments

PAZ Marketing Management is a Dubai-based business managing different areas of the
marketing business:

• Full-service PR & Events Management requirements, where we focus our activities on projects
that maximize impact promoting your image and supporting your long-term marketing objectives
• Interactive Consultancy that will assess and help you promote your company’s vision to the world
via internet
• Fashion Designers & Celebrity Management exposure: ensuring organized, concise events “the
perfect medium for a lasting impression”

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