Education Outreach in Social Media

Dec 11, 20091 like483 views

Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

Educational Outreach Using
Social Media
UNH Cooperative Extension, December 2009

©Leslie Poston, All Rights Reserved

OUR YOUTH

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LOGIC

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EMOTION

©Leslie Poston, All Rights Reserved

FEAR

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In Reality, It’s Very Simple

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©Leslie Poston, All Rights Reserved

All you really need to know about the online world,
you learned in kindergarten.

Big Picture Thinking

©Leslie Poston, All Rights Reserved

REGULATION

N
TIME

IO
AT
UC
ED
SAFETY
©Leslie Poston, All Rights Reserved

Administration

Education
TIME
Counseling

Tutoring

Monitoring

Where can social media ﬁt?

©Leslie Poston, All Rights Reserved

How does someone who ISN’T a computer geek
keep their children safe?

SAFETY

©Leslie Poston, All Rights Reserved

N
IO
AT
UC
ED
If we ﬁnd the TIME and ﬁgure out the SAFETY issues,
how do we use it to educate, and not distract?

©Leslie Poston, All Rights Reserved

REGULATION

How do we know if we’re
following all of the rules?

©Leslie Poston, All Rights Reserved

Integration

Bringing Social Media
Into the School

©Leslie Poston, All Rights Reserved

t in g
c as
L ive

more...
©Leslie Poston, All Rights Reserved

Reaching Beyond The Classroom
job simulation
homework remote tutoring

collaborative projects

research causes
extracurriculars

dispute resolution
multi-media creative content
©Leslie Poston, All Rights Reserved

Administration Uses
budget busting
awareness
events
fundraising
organization of groups
scheduling
hiring
monitoring
collaborating
cross-location communication
listening
©Leslie Poston, All Rights Reserved

Tools

©Leslie Poston, All Rights Reserved

To Listen

Search.Twitter.Com

Google Alerts

Google Search

Aggregators

©Leslie Poston, All Rights Reserved

To Engage FriendFeed
Google Reader
Disqus
Twitter
Facebook
Google Wave
Instant Message
Ning
Blogs
Websites
Mobile Apps
Foursquare
...more
©Leslie Poston, All Rights Reserved

To Measure
Google Analytics
Comments
Retweets
Conversations
Questions Asked
Interest Level
“Likes”
Interaction
Wall Activity
Insights
Recommendations

©Leslie Poston, All Rights Reserved

Above all, use the ﬂexibility and cost efﬁciency
of social media and technology to:
innovate
save money
communicate
create
educate

©Leslie Poston, All Rights Reserved

What Concerns Are Left For You?
(Q&A Session)

©Leslie Poston, All Rights Reserved

Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)

If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton

Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net

©Leslie Poston, All Rights Reserved

This document summarizes guidelines for making higher education information and learning materials electronically accessible. It notes that people with disabilities make up 15% of the world's population and are underrepresented in higher education. While technology and e-learning aim to improve accessibility, current e-learning materials are not always accessible. The document outlines draft guidelines created by the IAU and ICT4IAL project to make information and media used for delivering information accessible. It describes testing the guidelines on documents and highlights next steps to finalize the guidelines based on feedback and present them in May 2015.

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Teaching and learning meeting 14%2 f7%2f16 (4)Elizabeth King

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KACC-W Community Outreach Committee 2010 PlanRobert Lee

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The KACC-West Community Outreach Committee proposed goals and events for 2010 to increase alumni engagement in local non-profits and charities. The key quarterly group events included participating in Big Brothers Big Sisters' Bowl for Kids Sake in March, supporting homeless families through Bridge Communities in Q2, volunteering at Naperville Ribfest in July, and packing meals at Feed My Starving Children in October. The proposal also provided ideas to publicize additional volunteer opportunities and partner with local organizations throughout the year.

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Five Research-Driven Strategies to Improve Student Yield through Communication Session 1, Room: Sierra H, 9:40a.m. - 10:15a.m. Don Alava, eLearners.com Abstract: Knowing what makes online career college prospects tick gives you the upper-hand in attracting and retaining them. Hear it straight from prospects’ mouths as the results of research, secret shopping and lessons learned from peers are revealed.

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1) The document discusses strategies for community colleges to attract more students, particularly members of Generation Y or Millennials, as statewide enrollment targets are increasing but the number of high school graduates is declining. 2) It notes that Millennial students prefer simple, intuitive websites that directly provide the key information students need through clear recruitment messaging on the homepage. 3) The document advocates simplifying college websites to function as a "portal" that identifies and directs students to the most important information for their needs through an uncluttered design.

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This document provides an outreach campaign plan for the non-profit organization Fences For Fido. The campaign aims to enlist pet-related businesses to donate 10% of one day's sales. The plan includes an analysis of Fences For Fido as an organization, campaign objectives, a target audience analysis of pet businesses, a SWOT analysis, messaging development including themes, slogans and talking points, an overview of selected tactics, a timeline and budget. The target audience of pet businesses was found to be interested in supporting animal welfare and opposed to chaining dogs. The campaign theme focuses on growth for both Fences For Fido and partner businesses. The slogan is "Give & Grow" to appeal to ethics and business

SAME College OutreachBen Matthews, P.E.

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The College Outreach Committee presented to the SAME Executive Team on September 8, 2010. The committee's mission is to promote engineering careers at colleges and universities. The presentation outlined the committee's goals of increasing active student chapters and student membership for 2010-2011. It also provided an update on the committee's accomplishments in establishing 37 official student chapters across various SAME regions.

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As trusted sources of information in their communities, schools are uniquely suited to help families learn more about their new health coverage options. In our webinar, we highlighted the strategies schools are using to help students and their families get affordable health coverage, and our panel shared successful outreach resources for reaching important communities — including young parents, key minority groups, and women.

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This document discusses the use of social networking and social media for education, outreach, and community building. It introduces concepts like social networking, social media, Web 2.0, and cloud computing. It also addresses potential opportunities and challenges of using these tools, and provides resources for using technologies like blogs, podcasts, and social media platforms for educational purposes.

Valiente College Preparatory Outreach and Advocacy PresentationJacob Wertz

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Building tomorrow's workforce todayAshley Turrell

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Gold Key Processing hosted 8th grade students from local schools to teach them about careers in the rubber industry. The students learned about HEXPOL Compounding's operations through presentations and tours led by Gold Key staff. The staff explained their various roles and emphasized the importance of teamwork. The goal was to help students consider their career paths and plan for high school courses. Gold Key is committed to developing the future workforce through similar programs with local schools and universities.

Michigan Technological University - Center for Pre-College Outreach: 2014 Yea...Cody Kangas

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Michigan Tech is a place of consequence, and one incredible��strength of ours is having the��capacity to greatly impact future generations through innovative, hands-on outreach. An important part of this outreach are��the engaging programs and events hosted by the University's Center for Pre-College Outreach. Within the fibers of this presentation are details depicting the evidence and visual proof that these initiatives are causing a shift in the mentality, awareness, and attraction for young students towards science, technology, engineering, and math. Here at Michigan Tech we strive to inspire scholarship, and we aim to inspire possibilities. We are a community that does not idly wait for our future workforce to stumble upon educational opportunities, but one that assertively reaches out and provides experiences that shape dreams and enable realizable aspirations. We have created a culture that invests in fostering the talent and skills of our prospective leaders and change-makers. And we are proud of what we do!

Looking Forward: High School to CollegeSociety of Women Engineers

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This workshop will provide the resources and encouragement to plan and execute a successful parent program to coincide with established K-12 outreach events. Parent programs provide the parents, educators, and guardians of the girls an opportunity to learn and have fun instead of supervising their daughters. We will discuss the five components of our program: information on the STEM gap and gender bias, hands-on design activities, an outline of different engineering fields, college preparation, and a student panel. This workshop will provide the tools to prepare the presentations, activity guidelines, and resources to adapt the program to fit your needs.

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ELCC's National Delivery Networke-learning competence center

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Tela Beauty Organics by Philip Pelusi Education Outreachtelabeautyorganics

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This document summarizes Philip Pelusi's education outreach program with Empire Beauty School from August to December 2011, which included several events. It describes a hair styling challenge where Empire students used Tela Beauty Organics products and worked with Pelusi backstage at Fashion Week. It also lists dates and topics for Pelusi's presentations at Empire on texture management, careers, and business skills.

cmihsaraboggs

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The document provides information about college education opportunities in California, including the different higher education systems, requirements for admission, financial aid options, and tips for college preparation and application. It discusses the benefits of a college degree such as greater career opportunities and increased earning potential. It also lists student organizations and campus activities at California State University San Marcos.

SEDS Education Outreach PlanDina

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Outreachguest3d2c630

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Across Michigan, the organization served over 2,373 girls through various programs. They delivered their Uniquely ME! program to 1,081 girls and their Living on My Honor program to 1,338 girls. They also benefited 40 girls through their OK2BU program and gave 36 community presentations. They set up 58 programs in low density areas and recruited over 100 volunteers. Outreach girls sold over 15,437 boxes of cookies and 932 girls attended council events. Higher education staff recruited volunteers and made programs aware of volunteer opportunities.

GSP: Learn. Serve. Lead.lcruz10

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The Greehey Scholars Program developed a marketing outreach initiative to attract and retain highly qualified students through a full-ride scholarship program at St. Mary's University. As part of this initiative, the program conducted a competitive analysis, created a content outline, vehicle outline, and website map. Key elements of the marketing campaign include the tagline "Be a Greehey", slogan "Learn. Serve. Lead.", and consistent branding using primary and secondary fonts and colors. Marketing vehicles such as brochures, t-shirts, DVDs, and a website were established to promote the scholarship program to high school students, parents, and counselors.

Revere Plastics Systems: MAPP Education Outreach AwardAshley Turrell

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PUBLIC OUTREACH : Beyond the Ivory Towers of Academia Universite Catholique de Louvain

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Education Outreach in Social Media

16. Reaching Beyond The Classroom job simulation homework remote tutoring collaborative projects research causes extracurriculars dispute resolution multi-media creative content ©Leslie Poston, All Rights Reserved

17. Administration Uses budget busting awareness events fundraising organization of groups scheduling hiring monitoring collaborating cross-location communication listening ©Leslie Poston, All Rights Reserved

24. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved

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Education Outreach in Social Media

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