Social Media 101 for Educators
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Yesterday I was pleased to speak to Keene State college faulty and educators. I taught two classes, one at the 101 level for the new folks to social media (this one) and a more hands on and interactive one at the 201 level for the more advanced user. Their #kcelt department is doing some good things bringing a more social curricula to the entire school. Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.
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Social Media 101 for Educators
- 1. Social Media 101 for Educators May 2010, Keene State College Presented By Leslie Poston #SM101KSC 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 2. Video Made By Erik Qualman, Author: Socialnomics 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 3. Overview Choosing Platforms Getting Set Up Posting Etiquette Following & Friending Etiquette Terminology Time Management Usage Examples and Best Practices Privacy & Reputation Management Keeping Up With New Tools 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 4. How do I avoid being overwhelmed by options? 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 5. Use The Rule of Fives 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 6. Pick 5 Platforms For Your Focus & Energy } TWITTER Starter Pack FACEBOOK LINKED IN BLOG READER or AGGREGATOR 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 7. OUTREACH = Twitter GROUPS & INTERNAL = Facebook KNOWLEDGE SHARE = Blog LATERAL REACH = LinkedIn NEW INFO & LEARNING = Reader or Aggregator 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 8. Twitter (Getting Started) Recorded with Jing, a free screencasting tool that allows you to record and share 5 minute how-to videos 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 9. Twitter (Getting Started) Recorded with Jing, a free screencasting tool that allows you to record and share 5 minute how-to videos 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 10. Twitter (Making It Useful) Recorded with free tool Screentoaster.com 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 11. Twitter (Making It Useful) Recorded with free tool Screentoaster.com 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 12. Twitter (Keeping Up) Twitter.com + Search Tools + Lists Seesmic Desktop + Search Tools + Lists CoTweet + Search Tools + Lists + YourTeam Scheduled Check-Ins 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 13. Facebook Teacher to Class = Personal Pro鍖le Group (required) Teacher to Teacher = Fan Page School Fan Page (now Like) Teacher to Student = Group Page Friend on Pro鍖le (limited (per class) until after grad) Community Page College or Department (passive) Outreach = Fan Page, Community Page 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 14. Facebook (In Practice) Groups can replace your clunky Blackboard interface Fan Pages can help with college recruiting Groups can help bring alumni together for causes Fan Pages can become a place to inform parents Event Pages can help bring outside community in Content can be shared for broader reach Classes can be taught right online in many cases Papers and Reading can be assigned and discussed Of鍖ce hours can be held online in chat Upload videos for students to reference later Have students upload content as part of courses 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 15. LinkedIn Educator to Educator Educator to School or Organization Educator to Department Leverage Groups Controlled, lateral networking 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 16. Blog! Contrary to recent opinion, blogs are not dead. They remain a great way to demonstrate knowledge, interact with students and colleagues, as well as to inform parents. If you cant afford to host your own, use a free site. I recommend: WordPress.com or Blogger.com Signing up and getting started is super easy! 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 17. Reader or Aggregator Ingest Information Track Information Share Information Commentary Monitor Personal Use Develop Your Use Ratio What Do Others Find What Do You Find Important? Important? Trend Tracking Social News Filter 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 18. Youve set up pro鍖les and platforms. Youve gotten a basic grasp of what each kind is for. Youve interacted a little to test the waters. NOW WHAT? 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 19. Whats The Best Way To Interact On... Facebook? Etiquette Twitter? LinkedIn? Blogs and Comments? Readers and Aggregators? 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 20. Who the heck are all these people, and why are they following ME? 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 21. Guideposts for Following & Friending 1. You do not have to follow back every person or company who follows you 2. Using search tools to 鍖nd topics of interest and people talking about them will net you a more valuable stream 3. Being engaged and joining conversations, hashtags, and groups will draw more interesting and useful people into your circle 4. Keeping your follow ratio tight will help you cross various following algorithms and grow without limits 5. Create and maintain lists of educators etc to sort for yourself and help others 鍖nd useful colleagues & organizations 6. Worry less about quantity and more about quality of followers on all platforms (5 people who give great value are much better than 500,000 lurkers or spammers) 7. Slow down! You dont have to do all of this in the 鍖rst 鍖ve minutes. Youll be happier if you go at your own pace. 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 22. PRIVACY 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 23. Facebook & Privacy (50 clicks, 170 options) infographic 息New York Times 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 24. Self Maintained Silod Link Level Sharing 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 25. What About My Reputation and Brand Protection? School Wide Guidelines for Staff Privacy Education for Students Learn to Engage Where Issues Occur Practice Authenticity & Human Business 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 26. Time Management Schedule during regular email checks, make part of daily routine 5 days a week, 7 if you have the bandwidth Do make daily short status updates Dont stress about daily blog posts Dont be afraid to declare RSS bankruptcy once a month Answer what you can, you wont be able to answer every question or comment everywhere Be patient, it takes about a month to grow your network to a point where it is interesting and useful Take breaks if you start to feel stressed 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 27. Whos Doing It Right For Education? 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 28. Basic Social Media Policies In Place Washington University Adrian College Washington State Missouri Valley College Florida International University DePaul University Columbia University (not comprehensive) Social Policy Generator for College Newspapers 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 29. Social Media Degree Programs London South Bank University (launched 2008) Birmingham University (launched 2009) University of Georgia (Also integrates into work 鍖ow) Some colleges and universities like UNH and SNHU are just now adding social media to their curricula Starter Pack: Education User Build Professors Online University Quick Search Financial Aid Information Admissions Quick List 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 30. Terminology Follower - someone who opts to listen to your updates on Twitter Friend - the social media term for a connection on a social network (not always an actual real life friend, sometimes a coworker or other entity) Connection - most often used on networks like LinkedIn for someone in your network Stream - the continuous roll of updates and information on social media Firehose - what happens when your stream gets noisy and unmanageable with too much information or when information is going to fast to keep up Network - your net of connections, friends and followers online RSS - real simple syndication, a way to have things you are interested in online delivered to you for ingestion Tweet - a 140 character long status update on Twitter Update - a status update on other social networks, usually short (140 - 420 characters) Status - the short messages used on platforms like Facebook and Twitter to tell people what you are thinking, whats happening around you or what you are doing, or to converse with people on those platforms Blog - a shared online website similar in style to a journal with daily, weekly or monthly entries and the ability for readers to comment and interact Hashtag - an abbreviation or code starting with the # symbol, used to sort and 鍖nd conversation about or at a conference, event, chat or general topic (example: #SMCEDU, #SMBNH) Feed Reader - a tool used for collecting, sharing and reading the RSS feeds you subscribe to Aggregator - a tool that collects content and social activity in one place Direct Message - a private message between two parties Reply - a public message between two parties TOS - terms of service agreements, found on every social site and many web sites Privacy Policy - where a web site or service lets you know what they plan to do with your information and content 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 31. (Q&A Session) 息Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 32. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 8005014049 phone | 9284385038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, wont you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Medias pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net 息Leslie Poston, All Rights Reserved