Empathy In Design
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Mathieu Turpalt leads us into a presentation about design and empathy and how where the two meet. Learn how product designers must strive to balance the rational with the emotional when building an understanding of user experiences. For more information about product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/blog/why-empathic-design/
Empathy In Design
- 1. Empathy in Design Mathieu Turpault Partner, Design
- 2. MATHIEU TURPAULT Partner Mathieu leans on more than two decades of product development experience to help clients structure the best strategic path forward. Hes been a featured TEDx presenter and has been published in many leading design and innovation journals. His areas of focus include Innovation Strategy, Visual Brand Language, and Technical Innovation. Mathieu earned a Masters Degree in Industrial Design from cole Superieure de Design Industrielle (Paris). Before relocating from Paris in 1996 to join Bresslergroup, Mathieu worked with Cebe International, designing fashion eyewear, and with the Brandt Division of El鍖 Corporation in the large appliance and white goods markets.
- 6. What Is Design Empathy & Where Does It Come From? 01
- 8. Carolien E. Postma 1, Elly Zwartkruis-Pelgrim 2, Elke Daemen 2, and Jia Du 2 1 Delft University of Technology, Delft, The Netherlands 2 Philips Research Europe, Eindhoven, The Netherlands
- 16. We Go To Great Lengths. 02
- 20. VALIDATION / SUMMATIVE USABILITY TESTING CONTEXTUAL INQUIRY ETHNOGRAPHIC RESEARCH WORKFLOW MAPPING DIARY STUDIES FORMATIVE USABILITY STUDIES
- 21. 1. Contextual inquiry 2. Co-Design 3. Rapid prototyping & testing early and often
- 22. Why Do We Do It? 03
- 23. of new products miss their sales and performance goals. Between 25%and 45% of new consumer goods eventually fail in the market PDMA (Product Design & Marketing Association) U.S. Department of Commerce 95%
- 24. a group of 63 companies identified to be effective users of design outperformed the FTSE 100 index over the full period by 200%. Design Council While the S&P grew 75% from 2003 to 2013, our Design- Centric Index grew an astonishing 299% DMI
- 25. Why Empathy? 04
- 27. Empathy lets you walk a mile in someone elses shoes.
- 30. Empathy turns preconceived notions on their heads.
- 32. Empathy reveals opportunities for better products.
- 34. Empathy keeps you from making mistakes.
- 35. Empathic listening changes the listener.
- 41. Introduction & background Kitchen & appliance tour Refrigerator & groceries Oven overview Oven detail Meal preparation
- 45. Foster a Culture of Empathy in Your Organization. 06
- 46. Although the latter is more difficult to budget and plan for, it arguably has the biggest impact on new product development.
- 47. Listen to the people on the edges. The idiosyncrasies lead to the biggest insights.
- 48. Its important to involve as many disciplines as is reasonable in direct customer contact.
- 49. Methodically document your findings and share them. Make people company-wide champions of user research.
- 51. Thank you. Visit us at bresslergroup.com @bresslergroup