Empathy In Design
2 likes221 views
Mathieu Turpalt leads us into a presentation about design and empathy and how where the two meet. Learn how product designers must strive to balance the rational with the emotional when building an understanding of user experiences. For more information about product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/blog/why-empathic-design/
1 of 51
Downloaded 18 times
Recommended
Cross industry innovation toolkit: 50 inspiring companies and industries you ...
Cross industry innovation toolkit: 50 inspiring companies and industries you ...Marc Heleven
油
50 inspiring companies and industries you can learn from.
'cross-industry innovations' refers to innovations that come about by applying cross- industry analogies or by transferring approaches from one industry to another.
Power of paper
Power of paperARTOOS|HAYEZ
油
This document discusses the power of paper and direct mail marketing. It provides statistics showing that print is not dead, with 90 million Americans still purchasing from catalogs each year. Direct mail has a long term effect, with pieces being kept for 17-45 days on average. The envelope itself can increase response rates from 2-3% to over 10% if used to enhance the message. The document emphasizes that paper still has power in marketing and inspiration, and concludes with three key takeaways: create impact on your audience, use channels wisely, and that paper has more power than most people realize.Key Steps to Accelerating Digital Product Innovation
Key Steps to Accelerating Digital Product InnovationComrade
油
The document provides 5 tips for accelerating digital product innovation:
1. Involve all relevant stakeholders like product, design, and technology experts from the beginning to ensure the user stays central.
2. Slow down the development process to avoid rushing a product that is not ready and may have flaws, by properly defining the product.
3. Prototype, test with real users, refine based on feedback, and validate the product works for users.
4. Build out the initial version or "chapter 1" of the product, rather than trying to develop the whole thing at once, to get user feedback faster.
5. Plan how and when to launch the product, and establish a refresh cycle based on marketPhilippe Mouchard: Intrapreneurship - Corporate innovation - TSD 17
Philippe Mouchard: Intrapreneurship - Corporate innovation - TSD 17StartUps.be
油
The document discusses the essentials of innovation. It notes that while 84% of executives believe innovation is extremely important, only 6% are satisfied with their company's innovation performance. It identifies some common barriers to innovation, such as having the wrong mindset or placing the wrong bets. The document outlines three types of innovation: product, process, and business model innovation. It also discusses three sources of innovation: incremental growth, innovating off something that works, and disruptive growth from new business models. Finally, it emphasizes that innovation requires both creativity and delivery to be successful.The role of design in driving the growth of tech in nigeria
The role of design in driving the growth of tech in nigeriaEkoInnovationCentre
油
The document discusses the role of design in driving tech growth in Nigeria. It outlines how brand design and product design have helped increase adoption of technologies through improved trust, cultural relevance, user experience and accessibility. Brand design has bridged trust gaps, shaped business strategy and increased reach. Product design has enabled prototyping, testing, analytical insights and collaboration. The growth of the Nigerian tech sector demonstrates how design can help create solutions at scale to more problems for more people.Transforming businesses through design maria niiniharju, idean, part of capge...
Transforming businesses through design maria niiniharju, idean, part of capge...Capgemini
油
Design Thinking can lead to measurable business value very fast - lowering development costs, improving efficiency, driving adoption, improving brand recognition and also driving employee engagement. However, lasting value often requires a cultural transformation and approaching business challenges more holistically - this is where design-led transformation truly pays off. How can human centric approach make the biggest, boldest impact in 2018 and beyond?OON-2013-D-vers2-eng
OON-2013-D-vers2-engstefanie naiser
油
This document summarizes the services and philosophy of Out of Norm, a German design agency. It discusses how Out of Norm helps clients through strategic product design that combines technical, marketing and customer needs. The agency believes good design leads to innovation, quality, commercial success and strong customer loyalty. Out of Norm offers services like 3D modeling, project coordination and exhibition design to realize clients' design goals.UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of Technology
UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of TechnologyUX STRAT
油
UX STRAT Europe 2018 presentation slides by Dr. Giulia Calabretta of the Delft University of Technology, "Strategic Design Practices for Enterprise Innovation"EMC in Innovation Entrepreneurship
EMC in Innovation Entrepreneurshippetercreemers
油
The document outlines the core modules and elective paths for the Executive Master Class in Innovation and Entrepreneurship, which is designed to help participants successfully bring new ideas to market. The program consists of 4 core modules focused on creating, capturing, delivering, and realizing value, followed by 9 days where participants can choose electives or follow one of two paths. It aims to provide participants with the skills and network to develop innovations in both entrepreneurial and corporate contexts.Wc1308 ci mi con top stories
Wc1308 ci mi con top storiesMaria Willamowius
油
The document provides information about the CIMI.Con Evolution 2013 conference on competitive and market intelligence methods, strategies, tools and systems. The conference will take place on June 6-7, 2013 in Berlin, Germany and feature over 100 industry experts as speakers. It will include keynote presentations, case studies from top companies, and networking opportunities. Attendees can learn best practices for identifying new markets, understanding competitors, and gaining strategic insights.Achieving Innovation through Outcome Engineering
Achieving Innovation through Outcome EngineeringCognizant
油
In today's rapidly changing technical and competitive environment, the onus is on organizations to continuously develop innovative digital products. But, first they must ensure that both their design and digital product engineering teams are aligned from the beginning -- using an approach called outcome engineering.Innovation management
Innovation managementAmirouche Sellam M.ing,MBA,PMP, MOP-P
油
This document discusses innovation management and provides definitions and characteristics of innovation. It defines innovation as new products, processes or modifications that are introduced to the market or implemented in production. Successful innovating companies systematically collect innovation ideas, encourage employee creativity, and manage projects well. The document also discusses types of innovations like incremental, radical, and systemic innovations. It provides frameworks for classifying innovations and outlines the innovation process.Design thinking tools-Early insights accelerate marketers' success
Design thinking tools-Early insights accelerate marketers' successmokshacts
油
1) Traditional marketing concepts are outdated for innovative companies using agile management styles. Customer needs in fast-changing environments are paramount.
2) Agile approaches involve early cross-functional collaboration through iterations to develop products and services, reflecting customer needs faster. This increases success.
3) The document discusses how design thinking and agile processes can help companies develop products through early customer involvement and transparency, improving market launches.Innovation
InnovationLee Schlenker
油
This document provides an overview of innovation concepts including:
- Peter Drucker's seven sources of innovative ideas and the importance of analyzing opportunities both within and outside an organization.
- Joseph Schumpeter's definitions of invention, innovation, and imitation in economic development.
- The four types of innovation according to the OECD - product, process, marketing, and organizational.
- Models of the innovation process from linear to interactive, emphasizing the increasing role of feedback loops and cross-functional collaboration.Technologies and Innovation Innovation
Technologies and Innovation InnovationLee Schlenker
油
This document provides an agenda and overview for a session on digital technologies and innovation. The agenda includes introductions on the building blocks, sources, and practice of innovation. It discusses Peter Drucker's views on where innovative ideas come from by analyzing opportunities within companies, industries, and the social environment. It also summarizes theories on innovation from Joseph Schumpeter, who distinguished invention, innovation and imitation, and from Birkinshaw, who categorized types of innovation. The document outlines frameworks for innovation from Bessant and Tidd, Tidd et al., and Rothwell's five models of the innovation process. It discusses open innovation models like InnoCentive and examples from Spotify and Giffgaff. It concludes with perspectivesVeryday Service Design Whitepaper
Veryday Service Design WhitepaperbyVeryday
油
A Whitepaper detailing the benefits of Service Design and how Veryday uses these methods to create quality of life for people and business opportunities for clients.Innovation as Key to successful Brand Management
Innovation as Key to successful Brand ManagementCorporate Excellence - Centre for Reputation Leadership
油
Peter F. Drucker, expert in management, said that the two key functions in any business are deep understanding of the market, and innovation.
According to BrandZ 2014, companies that achieve higher value are those that integrate innovation as the fundamental value both into their commercial offer and organizational culture.
Little is researched at the moment about the relationship between brand and innovation and most companies do not consider the innovation-value binomial.
This Inisght reviews the key issues that a company needs to investigate and clarify in the relationship between brands and innovation.
Brands can be used as a guide and direct innovation and their own development in companies, raising credibility and trust through communication. A good brand strategy may boost innovation in a company, as it happens with Apple.
The degree of brand innovation to a large extent depends on its degree of creativity. Innovation, when it comes from within the company and is managed through brand identity, may be powerful and long lasting; but if it is initiated as a circumstantial response to external changes or the market, it tends to be incremental and short lasting.
Innovation management can revitalize a brand or have a strong negative impact on the market value.
Mark Zuckerberg says that a company only wins when it allows people to have a say in its activities and gives them power. Co-creation highlights the need for companies to manage their brands jointly with their stakeholders. Current brand management supports an open participation and collaboration between the company and its stakeholders.
Its important to know in what processes co-creation should involve clients, and in what processes its not an urgent need. This understanding should be communicated in a sincere and open way.
Well-reputed and valuable brands are those whose innovation constitutes a permanent source of value for the brand.
This document was prepared by Corporate Excellence Centre for Reputation Leadership and among other sources contains references to the statements by Tim Oliver Brexendorf, co-editor of The Journal of Brand Management, Director of Henkel Center for Consumer Goods and lecturer at WHU-Otto Beisheim School of Management in D端sseldorf and Vallendar (Germany), made during the Brand and Innovation Interdependence workshop held by ESADE-CREAPOLIS in 2014.THE BUSINESS CASE FOR HUMAN-CENTERED DESIGN
THE BUSINESS CASE FOR HUMAN-CENTERED DESIGNHuman Capital Media
油
Human-centred design (HCD) is sweeping business because of the way it profoundly reconfigures how companies develop strategy, solve their most pressing problems and successfully compete in an era of constant change.
But is there any hard evidence that HCD has a measurable impact?
There is. Design Management Institute found that S&P 500 companies who use HCD outperform their competitors by 211 percent. Forrester Research found that organizations with sophisticated HCD capabilities can deliver an ROI of 85% or greater on their innovation initiatives.
Join Tom Merrill, Master Facilitator at ExperiencePoint, for a 45-minute webinar to learn:
The foundations of HCD and how the approach can be used across an organization to drive customer-centricity, innovation and people-led transformation
The fundamental steps required to build a design-led organization, including how to sell HCD internally
How innovative companies are using HCD as a competitive advantage to drive record growth and success
The potential barriers to innovation and how to overcome them
An approach to measure the overall impact of HCD in practiceSocial Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaCharlene Li
油
The document discusses creating a coherent social media strategy. It begins by outlining the strategy process stages of setting context, determining objectives, assessing readiness, aligning social goals with strategic goals, and examining strategic options. It then discusses learning from customers through social listening and analytics to understand their behaviors, interests, and social networks. It outlines engaging in dialog across social communities and supporting customers through social media. It also discusses innovating with customers by gathering ideas from social media and involving them in product development. The document ends by identifying potential disruptions in areas like gamification, big data, and curation.Innovation Leadership Part3
Innovation Leadership Part3reneznet105
油
The document discusses innovation leadership and managing innovation. It argues that innovation can be managed and measured, despite common beliefs otherwise. Successful companies actively measure innovation through metrics like revenue from new products, ideas generated, and time to market. The document also discusses how innovation can provide competitive advantage, with studies finding the most innovative firms deliver higher shareholder returns. It presents examples of companies that have used continuous innovation to drive growth and dominate their industries over decades.Product Innovation Strategy - MIT ID Innovation
Product Innovation Strategy - MIT ID InnovationPankaj Deshpande
油
Product Innovation Strategy helps you to match your specific competitive needs. Building a product innovation strategy starts with constructing a plan that focuses on the best possible way to win.
For more details, visit : https://mitidinnovation.com/recreation/how-to-build-a-product-innovation-strategy/
Strategy & Space Sebastian Brunner
Strategy & Space Sebastian BrunnerSebastian Brunner
油
Strategy & Space is a boutique consultancy for brand strategy and experience design. Brand strategies are coming to live through the digital, physical and human experience in space. Strategy & Space connects branding with service design and architecture to create environments that are more useful, enjoyable and human centered.The innovation game: Why and how business are investing in innovation centers
The innovation game: Why and how business are investing in innovation centersRick Bouter
油
The document discusses why companies are increasingly launching innovation centers. It notes that 52% of Fortune 500 companies have been disrupted since 2000, so companies need to innovate or risk being disrupted themselves. Innovation centers are teams and sometimes physical spaces located in tech hubs that allow companies to leverage local startups, investors, and academics to accelerate innovation. They pursue goals like developing new products/services, designing business models, connecting with startups, and understanding customers. The document outlines different types of innovation centers and how they can speed up innovation processes.The Innovation Game: Why and How Businesses are Investing in Innovation Centers
The Innovation Game: Why and How Businesses are Investing in Innovation Centerseraser Juan Jos辿 Calder坦n
油
The Innovation Game: Why and How Businesses are Investing in Innovation Centers. .Why Should Companies Launch Innovation Centers?.The Innovation Game: Why & How Businesses are Investing in Innovation Centers 
The Innovation Game: Why & How Businesses are Investing in Innovation Centers Capgemini
油
With tech startups rapidly eating into traditional sectors, large organizations face an increased pressure to innovate. The challenge is that traditional innovation approaches are broken. A recent study revealed that only 5% of R&D staff feel highly motivated to innovate. In certain sectors, more than 85% of new products fail and an overwhelming 90% of companies consider they are too slow in launching new products and services.
The weaknesses of traditional innovation approaches have led some organizations to explore different avenues and seek new inspiration. These organizations have launched innovation centers in major technology hubs with the explicit mandate to accelerate digital innovations. These innovation centers, comprising teams of people and often physical sites, are established in a global tech hub. The goal is to leverage the ecosystem of startups, venture capitalists, accelerators, vendors, and academic institutions that these hubs provide.
We interviewed leaders of innovation centers and conducted an extensive research study of the 200 largest companies in the world to identify best practices and critical success factors.
Global technology hubs are the preferred destinations for setting up innovation centers. 60% of companies that have set up these centers have a presence in the Silicon Valley but many more hubs are emerging the top 10 cities in our analysis represent only 33% of total innovation centers. The US had the largest share with 31% of total innovation centers closely followed by Europe at 30% & Asia at 22%. Penetration varies significantly between sectors; manufacturing is a clear leader at 58%, but despite facing increasing pressures from digital disruptions, Financial Services lags at only 28%.
Innovation centers offer a range of benefits. They:
Accelerate the speed of innovation
Provide a fresh source of ideas
Enhance risk-taking ability
Attract talent
Drive employee engagement
Build a culture of innovation.
It is extremely challenging to make a success of innovation centers. The long list of critical success factors is a testimony to the size of the challenge. These factors range from clarity on the role of the innovation center to governance for innovation implementation. For example, innovation centers should not peer so far out into the future that it becomes disconnected from current realities. But, it should not confine itself too closely to the parents current operations to make breakthrough innovation impossible.
The advent of thriving technology hubs has created an innovation ecosystem that traditional organizations can tap into. By combining the culture and approach of innovation centers with their budget firepower and access to markets and customers, traditional organizations have an excellent opportunity to re-energize their innovation capability. Innovation center v14_1
Innovation center v14_1Santosh Kumar
油
The document discusses why companies are establishing innovation centers. It notes that 52% of Fortune 500 companies have been disrupted since 2000, so companies need to innovate or risk failure. Innovation centers are teams or physical spaces located in tech hubs that leverage local startups and ecosystems to accelerate innovation. Their goals include developing new products/services, designing business models, connecting with startups, and understanding customers. They provide benefits like speeding innovation and attracting talent. Common models include in-house labs, university residences, community anchors, and outposts.Innovation in a digital world and an ever changing global environment
Innovation in a digital world and an ever changing global environmentMonica Ioannidou Polemitis
油
This document discusses innovation in a digital world. It defines innovation as a novel creation that produces value and has a positive impact. Innovation is important because technology is advancing rapidly, disrupting businesses. To innovate successfully, companies must recognize challenges, explore trends, generate and test ideas, and commercialize solutions. Accelerating innovation requires overcoming barriers like scaling initiatives and building new products. The ARIS accelerator was launched to help startups overcome challenges through mentorship, networking, and connecting with investors over a 26-week program.Omnichannel launch excellence in the never normal
Omnichannel launch excellence in the never normalAcross Health
油
Like many other things, launch excellence will never be the same again post-C19 Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch now, more than ever.
Key topics include:
揃 Omnichannel as the booster shot for post-C19 launches
揃 The Omnichannel Launch Excellence (O.L.E.) framework explained
揃 How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBsDigital + Physical: Designing Integrated Product Experiences
Digital + Physical: Designing Integrated Product ExperiencesBresslergroup
油
Bill Horan - Creative Director, Interaction Design
As the physical devices and environments around us become more infused with software and digital connections and capabilities, new approaches are needed to move beyond the dedicated user interface, blending interactions into the physical world.
In this talk, youll get an overview of our approach for integrating digital and physical aspects of design to create holistic product experiences. Topics covered will include ID / IxD collaboration, Digital / Physical workflow mapping, and UX considerations for physical devices and environments.Healthcare Product Innovation: How To Compete in a Shifting Space
Healthcare Product Innovation: How To Compete in a Shifting SpaceBresslergroup
油
This document discusses how healthcare companies can innovate to compete in a shifting industry landscape. It outlines a framework for strategic innovation centered around health and wellness, with five key attributes: health + wellness, empathic care, data-informed personalization, anytime/anywhere access, and seamless integration. For each attribute, the framework contrasts old versus new paradigms, provides strategic directions and opportunities/pitfalls. Examples like digital diabetes management tools illustrate applying the framework to develop proactive, customer-centric solutions. The presentation aims to help companies lead market disruption through anticipating shifts and developing innovative strategies aligned with customer needs.More Related Content
Similar to Empathy In Design (20)
EMC in Innovation Entrepreneurship
EMC in Innovation Entrepreneurshippetercreemers
油
The document outlines the core modules and elective paths for the Executive Master Class in Innovation and Entrepreneurship, which is designed to help participants successfully bring new ideas to market. The program consists of 4 core modules focused on creating, capturing, delivering, and realizing value, followed by 9 days where participants can choose electives or follow one of two paths. It aims to provide participants with the skills and network to develop innovations in both entrepreneurial and corporate contexts.Wc1308 ci mi con top stories
Wc1308 ci mi con top storiesMaria Willamowius
油
The document provides information about the CIMI.Con Evolution 2013 conference on competitive and market intelligence methods, strategies, tools and systems. The conference will take place on June 6-7, 2013 in Berlin, Germany and feature over 100 industry experts as speakers. It will include keynote presentations, case studies from top companies, and networking opportunities. Attendees can learn best practices for identifying new markets, understanding competitors, and gaining strategic insights.Achieving Innovation through Outcome Engineering
Achieving Innovation through Outcome EngineeringCognizant
油
In today's rapidly changing technical and competitive environment, the onus is on organizations to continuously develop innovative digital products. But, first they must ensure that both their design and digital product engineering teams are aligned from the beginning -- using an approach called outcome engineering.Innovation management
Innovation managementAmirouche Sellam M.ing,MBA,PMP, MOP-P
油
This document discusses innovation management and provides definitions and characteristics of innovation. It defines innovation as new products, processes or modifications that are introduced to the market or implemented in production. Successful innovating companies systematically collect innovation ideas, encourage employee creativity, and manage projects well. The document also discusses types of innovations like incremental, radical, and systemic innovations. It provides frameworks for classifying innovations and outlines the innovation process.Design thinking tools-Early insights accelerate marketers' success
Design thinking tools-Early insights accelerate marketers' successmokshacts
油
1) Traditional marketing concepts are outdated for innovative companies using agile management styles. Customer needs in fast-changing environments are paramount.
2) Agile approaches involve early cross-functional collaboration through iterations to develop products and services, reflecting customer needs faster. This increases success.
3) The document discusses how design thinking and agile processes can help companies develop products through early customer involvement and transparency, improving market launches.Innovation
InnovationLee Schlenker
油
This document provides an overview of innovation concepts including:
- Peter Drucker's seven sources of innovative ideas and the importance of analyzing opportunities both within and outside an organization.
- Joseph Schumpeter's definitions of invention, innovation, and imitation in economic development.
- The four types of innovation according to the OECD - product, process, marketing, and organizational.
- Models of the innovation process from linear to interactive, emphasizing the increasing role of feedback loops and cross-functional collaboration.Technologies and Innovation Innovation
Technologies and Innovation InnovationLee Schlenker
油
This document provides an agenda and overview for a session on digital technologies and innovation. The agenda includes introductions on the building blocks, sources, and practice of innovation. It discusses Peter Drucker's views on where innovative ideas come from by analyzing opportunities within companies, industries, and the social environment. It also summarizes theories on innovation from Joseph Schumpeter, who distinguished invention, innovation and imitation, and from Birkinshaw, who categorized types of innovation. The document outlines frameworks for innovation from Bessant and Tidd, Tidd et al., and Rothwell's five models of the innovation process. It discusses open innovation models like InnoCentive and examples from Spotify and Giffgaff. It concludes with perspectivesVeryday Service Design Whitepaper
Veryday Service Design WhitepaperbyVeryday
油
A Whitepaper detailing the benefits of Service Design and how Veryday uses these methods to create quality of life for people and business opportunities for clients.Innovation as Key to successful Brand Management
Innovation as Key to successful Brand ManagementCorporate Excellence - Centre for Reputation Leadership
油
Peter F. Drucker, expert in management, said that the two key functions in any business are deep understanding of the market, and innovation.
According to BrandZ 2014, companies that achieve higher value are those that integrate innovation as the fundamental value both into their commercial offer and organizational culture.
Little is researched at the moment about the relationship between brand and innovation and most companies do not consider the innovation-value binomial.
This Inisght reviews the key issues that a company needs to investigate and clarify in the relationship between brands and innovation.
Brands can be used as a guide and direct innovation and their own development in companies, raising credibility and trust through communication. A good brand strategy may boost innovation in a company, as it happens with Apple.
The degree of brand innovation to a large extent depends on its degree of creativity. Innovation, when it comes from within the company and is managed through brand identity, may be powerful and long lasting; but if it is initiated as a circumstantial response to external changes or the market, it tends to be incremental and short lasting.
Innovation management can revitalize a brand or have a strong negative impact on the market value.
Mark Zuckerberg says that a company only wins when it allows people to have a say in its activities and gives them power. Co-creation highlights the need for companies to manage their brands jointly with their stakeholders. Current brand management supports an open participation and collaboration between the company and its stakeholders.
Its important to know in what processes co-creation should involve clients, and in what processes its not an urgent need. This understanding should be communicated in a sincere and open way.
Well-reputed and valuable brands are those whose innovation constitutes a permanent source of value for the brand.
This document was prepared by Corporate Excellence Centre for Reputation Leadership and among other sources contains references to the statements by Tim Oliver Brexendorf, co-editor of The Journal of Brand Management, Director of Henkel Center for Consumer Goods and lecturer at WHU-Otto Beisheim School of Management in D端sseldorf and Vallendar (Germany), made during the Brand and Innovation Interdependence workshop held by ESADE-CREAPOLIS in 2014.THE BUSINESS CASE FOR HUMAN-CENTERED DESIGN
THE BUSINESS CASE FOR HUMAN-CENTERED DESIGNHuman Capital Media
油
Human-centred design (HCD) is sweeping business because of the way it profoundly reconfigures how companies develop strategy, solve their most pressing problems and successfully compete in an era of constant change.
But is there any hard evidence that HCD has a measurable impact?
There is. Design Management Institute found that S&P 500 companies who use HCD outperform their competitors by 211 percent. Forrester Research found that organizations with sophisticated HCD capabilities can deliver an ROI of 85% or greater on their innovation initiatives.
Join Tom Merrill, Master Facilitator at ExperiencePoint, for a 45-minute webinar to learn:
The foundations of HCD and how the approach can be used across an organization to drive customer-centricity, innovation and people-led transformation
The fundamental steps required to build a design-led organization, including how to sell HCD internally
How innovative companies are using HCD as a competitive advantage to drive record growth and success
The potential barriers to innovation and how to overcome them
An approach to measure the overall impact of HCD in practiceSocial Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaCharlene Li
油
The document discusses creating a coherent social media strategy. It begins by outlining the strategy process stages of setting context, determining objectives, assessing readiness, aligning social goals with strategic goals, and examining strategic options. It then discusses learning from customers through social listening and analytics to understand their behaviors, interests, and social networks. It outlines engaging in dialog across social communities and supporting customers through social media. It also discusses innovating with customers by gathering ideas from social media and involving them in product development. The document ends by identifying potential disruptions in areas like gamification, big data, and curation.Innovation Leadership Part3
Innovation Leadership Part3reneznet105
油
The document discusses innovation leadership and managing innovation. It argues that innovation can be managed and measured, despite common beliefs otherwise. Successful companies actively measure innovation through metrics like revenue from new products, ideas generated, and time to market. The document also discusses how innovation can provide competitive advantage, with studies finding the most innovative firms deliver higher shareholder returns. It presents examples of companies that have used continuous innovation to drive growth and dominate their industries over decades.Product Innovation Strategy - MIT ID Innovation
Product Innovation Strategy - MIT ID InnovationPankaj Deshpande
油
Product Innovation Strategy helps you to match your specific competitive needs. Building a product innovation strategy starts with constructing a plan that focuses on the best possible way to win.
For more details, visit : https://mitidinnovation.com/recreation/how-to-build-a-product-innovation-strategy/
Strategy & Space Sebastian Brunner
Strategy & Space Sebastian BrunnerSebastian Brunner
油
Strategy & Space is a boutique consultancy for brand strategy and experience design. Brand strategies are coming to live through the digital, physical and human experience in space. Strategy & Space connects branding with service design and architecture to create environments that are more useful, enjoyable and human centered.The innovation game: Why and how business are investing in innovation centers
The innovation game: Why and how business are investing in innovation centersRick Bouter
油
The document discusses why companies are increasingly launching innovation centers. It notes that 52% of Fortune 500 companies have been disrupted since 2000, so companies need to innovate or risk being disrupted themselves. Innovation centers are teams and sometimes physical spaces located in tech hubs that allow companies to leverage local startups, investors, and academics to accelerate innovation. They pursue goals like developing new products/services, designing business models, connecting with startups, and understanding customers. The document outlines different types of innovation centers and how they can speed up innovation processes.The Innovation Game: Why and How Businesses are Investing in Innovation Centers
The Innovation Game: Why and How Businesses are Investing in Innovation Centerseraser Juan Jos辿 Calder坦n
油
The Innovation Game: Why and How Businesses are Investing in Innovation Centers. .Why Should Companies Launch Innovation Centers?.The Innovation Game: Why & How Businesses are Investing in Innovation Centers
The Innovation Game: Why & How Businesses are Investing in Innovation Centers Capgemini
油
With tech startups rapidly eating into traditional sectors, large organizations face an increased pressure to innovate. The challenge is that traditional innovation approaches are broken. A recent study revealed that only 5% of R&D staff feel highly motivated to innovate. In certain sectors, more than 85% of new products fail and an overwhelming 90% of companies consider they are too slow in launching new products and services.
The weaknesses of traditional innovation approaches have led some organizations to explore different avenues and seek new inspiration. These organizations have launched innovation centers in major technology hubs with the explicit mandate to accelerate digital innovations. These innovation centers, comprising teams of people and often physical sites, are established in a global tech hub. The goal is to leverage the ecosystem of startups, venture capitalists, accelerators, vendors, and academic institutions that these hubs provide.
We interviewed leaders of innovation centers and conducted an extensive research study of the 200 largest companies in the world to identify best practices and critical success factors.
Global technology hubs are the preferred destinations for setting up innovation centers. 60% of companies that have set up these centers have a presence in the Silicon Valley but many more hubs are emerging the top 10 cities in our analysis represent only 33% of total innovation centers. The US had the largest share with 31% of total innovation centers closely followed by Europe at 30% & Asia at 22%. Penetration varies significantly between sectors; manufacturing is a clear leader at 58%, but despite facing increasing pressures from digital disruptions, Financial Services lags at only 28%.
Innovation centers offer a range of benefits. They:
Accelerate the speed of innovation
Provide a fresh source of ideas
Enhance risk-taking ability
Attract talent
Drive employee engagement
Build a culture of innovation.
It is extremely challenging to make a success of innovation centers. The long list of critical success factors is a testimony to the size of the challenge. These factors range from clarity on the role of the innovation center to governance for innovation implementation. For example, innovation centers should not peer so far out into the future that it becomes disconnected from current realities. But, it should not confine itself too closely to the parents current operations to make breakthrough innovation impossible.
The advent of thriving technology hubs has created an innovation ecosystem that traditional organizations can tap into. By combining the culture and approach of innovation centers with their budget firepower and access to markets and customers, traditional organizations have an excellent opportunity to re-energize their innovation capability. Innovation center v14_1
Innovation center v14_1Santosh Kumar
油
The document discusses why companies are establishing innovation centers. It notes that 52% of Fortune 500 companies have been disrupted since 2000, so companies need to innovate or risk failure. Innovation centers are teams or physical spaces located in tech hubs that leverage local startups and ecosystems to accelerate innovation. Their goals include developing new products/services, designing business models, connecting with startups, and understanding customers. They provide benefits like speeding innovation and attracting talent. Common models include in-house labs, university residences, community anchors, and outposts.Innovation in a digital world and an ever changing global environment
Innovation in a digital world and an ever changing global environmentMonica Ioannidou Polemitis
油
This document discusses innovation in a digital world. It defines innovation as a novel creation that produces value and has a positive impact. Innovation is important because technology is advancing rapidly, disrupting businesses. To innovate successfully, companies must recognize challenges, explore trends, generate and test ideas, and commercialize solutions. Accelerating innovation requires overcoming barriers like scaling initiatives and building new products. The ARIS accelerator was launched to help startups overcome challenges through mentorship, networking, and connecting with investors over a 26-week program.Omnichannel launch excellence in the never normal
Omnichannel launch excellence in the never normalAcross Health
油
Like many other things, launch excellence will never be the same again post-C19 Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch now, more than ever.
Key topics include:
揃 Omnichannel as the booster shot for post-C19 launches
揃 The Omnichannel Launch Excellence (O.L.E.) framework explained
揃 How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBsInnovation as Key to successful Brand Management
Innovation as Key to successful Brand ManagementCorporate Excellence - Centre for Reputation Leadership
油
The Innovation Game: Why and How Businesses are Investing in Innovation Centers
The Innovation Game: Why and How Businesses are Investing in Innovation Centerseraser Juan Jos辿 Calder坦n
油
More from Bresslergroup (12)
Digital + Physical: Designing Integrated Product Experiences
Digital + Physical: Designing Integrated Product ExperiencesBresslergroup
油
Bill Horan - Creative Director, Interaction Design
As the physical devices and environments around us become more infused with software and digital connections and capabilities, new approaches are needed to move beyond the dedicated user interface, blending interactions into the physical world.
In this talk, youll get an overview of our approach for integrating digital and physical aspects of design to create holistic product experiences. Topics covered will include ID / IxD collaboration, Digital / Physical workflow mapping, and UX considerations for physical devices and environments.Healthcare Product Innovation: How To Compete in a Shifting Space
Healthcare Product Innovation: How To Compete in a Shifting SpaceBresslergroup
油
This document discusses how healthcare companies can innovate to compete in a shifting industry landscape. It outlines a framework for strategic innovation centered around health and wellness, with five key attributes: health + wellness, empathic care, data-informed personalization, anytime/anywhere access, and seamless integration. For each attribute, the framework contrasts old versus new paradigms, provides strategic directions and opportunities/pitfalls. Examples like digital diabetes management tools illustrate applying the framework to develop proactive, customer-centric solutions. The presentation aims to help companies lead market disruption through anticipating shifts and developing innovative strategies aligned with customer needs.Nudge for World Usability Day 2018
Nudge for World Usability Day 2018Bresslergroup
油
Nudges are subtle influences on behavior that steer people in a preferred direction without limiting options or significantly changing incentives. They work by designing choices to appeal to people's instincts and tendencies. Examples include putting healthy foods at eye level in a cafeteria or adding a fly graphic next to urinals in men's bathrooms to reduce spills. While nudges can encourage positive behaviors, they must be designed carefully and avoid becoming coercive or manipulative influences on choice.How Trends Drive Innovation in Product Design
How Trends Drive Innovation in Product DesignBresslergroup
油
Open-ended product design challenges are, well, challenging! A client may come to a design strategist with no clear direction beyond their intent to disrupt an industry. Trend research is one of the tools we use to come up with new ways to innovate.
In this talk during DesignPhiladelphia 2018, Lead Design Strategist, Ryan Chen, presented a conceptual case study from the personal care industry to show how Bresslergroup might use trend research to lead to insights that lead to novel product concepts.
Chen began his talk with an overview of ten socio-cultural megatrends hes identified that are going to influence consumer value and behavior -- and impact product design -- into the next decade.
Read more at "Five Global Megatrends Reshaping Product Design": http://bit.ly/2QKe5jJ
With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design.Digital + Physical: Designing Integrated Product Experiences
Digital + Physical: Designing Integrated Product ExperiencesBresslergroup
油
Bill Horan - Creative Director, Interaction Design
As the physical devices and environments around us become more infused with software and digital connections and capabilities, new approaches are needed to move beyond the dedicated user interface, blending interactions into the physical world.
In this talk, youll get an overview of our approach for integrating digital and physical aspects of design to create holistic product experiences. Topics covered will include ID / IxD collaboration, Digital / Physical workflow mapping, and UX considerations for physical devices and environments.Including Women in Design 
Including Women in Design Bresslergroup
油
How has the inclusion of women shaped the design industry? The co-founders of Ladies That UX Philadelphia walk through the trials and contributions of women across several design disciplines. Brick by Brick: Brand Building Through Interaction Design
Brick by Brick: Brand Building Through Interaction DesignBresslergroup
油
Bill Horan dives into building modern day brands through interaction design including disruptive, macro and micro interactions. Geared towards product designers, marketers and creatives at every level, this presentation frames branding, brand interactions are and how they relate to the grand plan of brand building.
Watch the webinar with audio here: https://www.youtube.com/watch?v=HruqXhbQlV4
IOT interaction design insights from Bill Horan: http://www.bresslergroup.com/blog/interaction-design-for-the-internet-of-things/
For more information about interaction product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/expertise/digital-physical-design/
More Brain, Less Storm - Better Brainstorming
More Brain, Less Storm - Better BrainstormingBresslergroup
油
Chris Murray talks brainstorming, a topic central to design at large. Learn about the benefits of brainstorming and how to have effective, meaningful approaches to problem-solving.
For more information about interaction product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/blog/interaction-design-for-the-internet-of-things/
When Worlds Collide: Better Product Branding
When Worlds Collide: Better Product BrandingBresslergroup
油
Chris Murray helps us to find better product branding through integrated industrial and interaction design. Learn about new product branding imperative and how to design and implement it.
For more information about product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/expertise/digital-physical-design/
What's New in Human Factors And Interaction Design For Medical
What's New in Human Factors And Interaction Design For MedicalBresslergroup
油
Bill Horan talks new trends associated with human factors including things like how our relationship with technology is shifting, and how consumer design's influence on healthcare is accelerating. Bill goes on to discuss the six best practices for medical product development.
For more information about medical product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/expertise/medical-product-design/ Choosing the Right Color: The Color of Design
Choosing the Right Color: The Color of DesignBresslergroup
油
This document discusses using color in design and provides recommendations. It begins by describing the director of industrial design, Chris Murray, and his background. It then provides examples of restrictive and unrestricted color palettes. Next, it discusses how various factors like culture, gender, and brand influence color perception. It proposes mapping target user attitudes to appropriate color combinations. The document concludes by recommending developing and refining color options targeted towards primary and secondary user groups.Different Worlds, Common Issues
Different Worlds, Common IssuesBresslergroup
油
Bresslergroup's presentation for Innovation Philadelphia's 2009 Global Creative Economy Convergence SummitRecently uploaded (20)
IDM Crack 6.42 Build 27 Patch With Activation Key
IDM Crack 6.42 Build 27 Patch With Activation Keyjamaal karmaanii
油
Direct License file Link Below
https://up-community.net/dl/
Internet Download Manager (IDM) Crack 6.42 Build 27 Patch With Activation Key is a device to develop download speeds by to numerous occasions, resume and timetable downloads. Complete error recovery and resume capacity will restart broken or interfered with downloads due to lost affiliations, compose issues, PC shutdowns, or unexpected power outages. Essential practical UI makes IDM straightforward and easy to use
Cruella: a study of the title design, elements and animation
Cruella: a study of the title design, elements and animationaishwarya20042010
油
A study of the elements used in the titles of Cruella
FW26-27 Women's Fashion Trend Book Peclers Paris
FW26-27 Women's Fashion Trend Book Peclers ParisPeclers Paris
油
After a few seasons of sobriety and pragmatism, we take a new interest in a reimagined, versatile, everyday wardrobe.
home interior designers in sohna Road
home interior designers in sohna Roadspacedeco9
油
Interior architecture is something that completely focuses on the interior and its functionality for human occupancy. Interior architecture simply blends art & science in order to create, restore, or readapt the inside of various different buildings, such as residential homes, offices, or other interior areas.
Women's IAccelerate Hackthon Financial Empowerment
Women's IAccelerate Hackthon Financial Empowermentindupriyapatcha
油
Heres the PowerPoint presentation for your financial empowerment app, including visuals and demo screenshots. Download and review it, and let me know if you need any changes!
Secrets of International Press Conferences. www.prsinternationalgroup.com, ww...
Secrets of International Press Conferences. www.prsinternationalgroup.com, ww...SanskarTiwari20
油
Secrets of International Press Conferences
Unlocking the Power of Global Public Relations and Media Outreach www.prsinternationalgroup.com, www.pressconference.co.in #PRS #Press #Conference #International #Media #Management #World #PPT 
activity quarter 4 for module 3 quarter 4 tle
activity quarter 4 for module 3 quarter 4 tleScarletFabio
油
activity for. tle 10 quarter 10 in women's shoes for Scaling Design Systems for Large Teams.pdf
Scaling Design Systems for Large Teams.pdfmsdelwarbd
油
際際滷 from an Online Session on 'Scaling Design Systems for Large Teams' organized by Designer Adda on Feb 22, 2025. In the session I have covered - What does scaling mean? When do we need to scale Design System and why? What are some of the challenges in the process of scaling?
University of Melbourne degree, replica University of Melbourne diploma
University of Melbourne degree, replica University of Melbourne diplomaLisa Emerson
油
University of Melbourne degree, replica University of Melbourne diploma
Beginner's Guide to Pilates Equipment.pdf
Beginner's Guide to Pilates Equipment.pdfmethodalliancepilate
油
Stepping into a Pilates studio for the first time can be a tad intimidating, especially when faced with an array of unfamiliar equipment that seems more fitting for a science lab than a workout space. However, these apparatuses are at the heart of the Pilates experience, each designed to facilitate specific movements and benefits.The_Canvas_of_Creative_Mastery_Newsletter_February_2025
The_Canvas_of_Creative_Mastery_Newsletter_February_2025AmirYakdi
油
Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces. Empathy In Design
- 1. Empathy in Design Mathieu Turpault Partner, Design
- 2. MATHIEU TURPAULT Partner Mathieu leans on more than two decades of product development experience to help clients structure the best strategic path forward. Hes been a featured TEDx presenter and has been published in many leading design and innovation journals. His areas of focus include Innovation Strategy, Visual Brand Language, and Technical Innovation. Mathieu earned a Masters Degree in Industrial Design from cole Superieure de Design Industrielle (Paris). Before relocating from Paris in 1996 to join Bresslergroup, Mathieu worked with Cebe International, designing fashion eyewear, and with the Brandt Division of El鍖 Corporation in the large appliance and white goods markets.
- 6. What Is Design Empathy & Where Does It Come From? 01
- 8. Carolien E. Postma 1, Elly Zwartkruis-Pelgrim 2, Elke Daemen 2, and Jia Du 2 1 Delft University of Technology, Delft, The Netherlands 2 Philips Research Europe, Eindhoven, The Netherlands
- 16. We Go To Great Lengths. 02
- 20. VALIDATION / SUMMATIVE USABILITY TESTING CONTEXTUAL INQUIRY ETHNOGRAPHIC RESEARCH WORKFLOW MAPPING DIARY STUDIES FORMATIVE USABILITY STUDIES
- 21. 1. Contextual inquiry 2. Co-Design 3. Rapid prototyping & testing early and often
- 22. Why Do We Do It? 03
- 23. of new products miss their sales and performance goals. Between 25%and 45% of new consumer goods eventually fail in the market PDMA (Product Design & Marketing Association) U.S. Department of Commerce 95%
- 24. a group of 63 companies identified to be effective users of design outperformed the FTSE 100 index over the full period by 200%. Design Council While the S&P grew 75% from 2003 to 2013, our Design- Centric Index grew an astonishing 299% DMI
- 25. Why Empathy? 04
- 27. Empathy lets you walk a mile in someone elses shoes.
- 30. Empathy turns preconceived notions on their heads.
- 32. Empathy reveals opportunities for better products.
- 34. Empathy keeps you from making mistakes.
- 35. Empathic listening changes the listener.
- 41. Introduction & background Kitchen & appliance tour Refrigerator & groceries Oven overview Oven detail Meal preparation
- 45. Foster a Culture of Empathy in Your Organization. 06
- 46. Although the latter is more difficult to budget and plan for, it arguably has the biggest impact on new product development.
- 47. Listen to the people on the edges. The idiosyncrasies lead to the biggest insights.
- 48. Its important to involve as many disciplines as is reasonable in direct customer contact.
- 49. Methodically document your findings and share them. Make people company-wide champions of user research.
- 51. Thank you. Visit us at bresslergroup.com @bresslergroup