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How effective is the
combination of your main
product and ancillary
texts?

» Throughout all 3 tasks I have aimed to remain
continuous, I have shown subtle links between
my poster, magazine and teaser trailer.

» I decided to include the use of shadows throughout all, this
has linked to my genre, film noir, and connotes the
mystery/secrecy element which is to appear within the
trailer. The shadows aim to cover a dark side to the story
and create depth to my work, within the still image of
ancillary texts and the moving image within the trailer. The
shadow on the poster is between both the male and female
connoting that there is a dark, hidden side to them both.

» The setting of which all construction takes place is the same,
I used the continuous location and setting to get gain
verisimilitude in all 3 products. The darkness is also a
continuous factor throughout the tasks and creates the noir
feel to the work. All 3 products link together and you can tell
this through the use of soft dimmed lighting creating the
shadowed, dark setting as well as the use of only 3 rooms
which are referred back to throughout the trailer at different
parts. Also the occurrence of the car is highlighted in all
three tasks, this entices audience to use enigma codes and
question the reason for its constant appearance.

» The props used in the production of these products were very
limited, as I did not wish to make it more complicated to
create by having to find items in which I could use. The simple
usage of the car prop was to highlight in all areas, the danger
and action within the film which was the trigger event for the
whole plot. I thought it was necessary to showing this in all 3
tasks as it is iconography for the film and automatically
creates question from the ancillary tasks before the audience
see the teaser trailer.

» Characters remain the same in all 3, only the 2 main characters
are shown. Also on the magazine the male character is shown
alone as it allows audience to gain a focus on his deep facial
expression, this could cause questioning towards the meaning
behind it. The use of the male is to show the stereotypical
dominance that males pursue, even though this is contrapuntal
to the plot of “The Recollection”. This will give the audience
ideas about the plot, which then comes with a twist when they
watch the teaser trailer and film. The expressions on the
characters faces remain consistent throughout all three tasks
this is to show the mystery and secrecy, the dark look on the
males face connotes that he is hiding something, and there is
no expression given from the female character, which signifies
that she is also hiding something and perhaps knows more than
she should.

» Colour scheme is a continuous feature through out the 2 ancillary
texts and the trailer production. The use of white, black, red and blue
has remained consistent. This was so the products would form a
flowing promotional package, which showed that they all went
together. Colour schemes can affect audience moods, this is one of
the reasons I chose to use these 4 simple colours.
» Red: connotes.. Love, passion, fire and aggression.
» White: connotes.. Purity and truthfulness.
» Black: connotes.. Security, dignity, secrecy.
» Blue: connotes.. Reassurance, dignity, new, modern.

» As well as keeping the colour scheme consistent I have
also kept the fonts the same over all 3. For example on
the magazine I used the font in which the film title is in,
this also worked as a logo for the film with it being
iconographic and memorable. This is also on the poster
and in the trailer. I chose a font that is simple and easy to
read and avoided script type fonts as they are hard to read
on screen. I used only two different fonts – one for
headings and another for content and kept all fonts large
enough to be effective and easily seen.

Other things which occur on all 3 products are:
The characters- which are the same age as the target audience this
could be a factor which entices audience attraction.
The mode of address- is continuous on the poster and the
magazine in which all characters are giving direct address to the
audience.
Audiences could be attracted to the film from different aspects.
Some audience could be attracted via the poster, some by the
magazine occurrence and some by the trailer alone. These could be
through visural, emotional or intellectual feelings.
Also the production company appears in the teaser trailer at the
beginning and on the poster.

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Evaluation 2

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Evaluation 2