The document discusses plans for distributing a new magazine about Latin music. It considers several publishing houses before deciding on Time Inc., known for publishing music magazines like Vibe. The magazine will be distributed through traditional retailers like newsagents and supermarkets, as well as online through apps and subscriptions. It will be released monthly to provide regular updates on artists, fashion, music news and interviews. A subscription model is recommended to take advantage of readers' mobile technology and provide exclusive content. In conclusion, technology has hurt magazine sales by enabling free, illegal copies, so sales are expected to continue declining.