Evaluation question 1
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Our media product uses several conventions of real music videos and album packaging: 1) It begins with a close-up shot of the lead singer, establishing who they are, just like many music videos. 2) It uses long shots and side angles of the band performing, allowing the audience to see the scene and feel part of the performance, just like videos by Arctic Monkeys and Foo Fighters. 3) The band members dress in simple, everyday clothes like typical indie bands to seem authentic and connect with fans.
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Question 1
Question 1RossDarbs
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The document discusses how the media product uses conventions of real music videos and products within the indie genre. It summarizes that the music video uses typical conventions like starting with a close-up of the lead singer, using long shots of the full band, and close-ups of instruments to give the impression of a live performance. Outfits, album art, and layout are also typical conventions used across indie albums and videos to establish the band within the genre.Question 1
Question 1RossDarbs
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The document discusses how the media product, a music video for an indie rock band, uses conventions from the genre to engage the intended audience. It begins with typical shots like a close-up of the lead singer used in many band videos. Location shots show the full band playing together and extreme close-ups highlight musical performances, mirroring techniques from bands like The Strokes and The Crookes. Outfits in the video also follow the indie rock convention of everyday casual clothing. The album packaging and promotional poster further develop recognizable images from the genre to effectively promote the band and their music.Question one
Question onekbrenchley
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The document discusses how the media product uses and develops conventions of real media forms and genres. It examines the music video for the band "And The Winner Is..." and how it draws from conventions of alternative rock music videos, such as performance-based shots of the band playing and the drummer in the back. It also challenges some conventions by having unusual shots and transitions. The digipak challenges conventions by not showing the band on the front cover. The magazine advertisement develops conventions by limiting information to intrigue audiences while maintaining familiar elements like publication endorsements.Evaluation Question Number 3
Evaluation Question Number 3jamalromain
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The document discusses a music video created for an acoustic genre song. It faced limitations from limited filming time and availability of the model. To develop conventions of the acoustic genre, the video featured the artist singing and playing guitar throughout. Slow camera movements and pacing were used to avoid distracting from understanding the video's message. Common expectations of the acoustic genre like inclusion of a guitar in every shot and isolated settings expressing emotion were also incorporated to emphasize the genre.Media evaluation a2
Media evaluation a2mediammsd
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The document summarizes the media evaluation of a music video, digital album packaging, and magazine advertisement created by the author. It describes the genre as rap/rock hybrid and how the clothing, camerawork, editing, and other elements represent, develop, or challenge conventions of these genres. Location footage and special effects were used to further the narrative. Feedback was gathered during production to improve the work. A variety of media technologies were used in the planning, research, construction, and evaluation of the project.Evaluation Question Number 2
Evaluation Question Number 2jamalromain
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The three main products created - a music video, digipak, and magazine advert - were effective and successful. The music video used a Canon DSLR camera to capture high quality, professional shots. Audience research and analysis of similar music videos informed the content of the video. Both the digipak and magazine advert featured the artist's logo to promote their identity and sell the music. Semiotics theory was applied throughout the products to convey meaning symbolically - for example, the artist's body language in the video signified a heartbreak from a breakup. The same font was used for the title on the magazine and digipak for consistency, and the magazine advertised the digipak, linking the two products.Evaluation Q1
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In what ways does your media product use, develop or challenge forms and conventions of real media products9 frame analysis
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The shots show the band performing on a stage-like set, with close-ups of each band member playing their instruments, supporting Goodwin's theory that audiences want to see performers actively engaged. There is a consistent use of colored lighting that shifts between yellow, orange, red, and blue. Most shots focus on the lead singer, but the last establishing shot shows the full band, reflecting the indie music video genre's emphasis on presenting the performing musicians.Evaluation Q1
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This document discusses how the media product uses, develops, and challenges conventions of real music videos.
It uses conventions by cutting shots on the beat of the music to match the feel, including a narrative storyline of a man who enjoys making music, and showing musical equipment through mise-en-scene.
It develops conventions slightly by varying the timing of cuts between beats instead of a constant pattern.
It challenges conventions by not including a musical performance or linking the visuals to the minimal lyrics, unlike many similar music videos, to portray the producer as smaller scale than famous artists.Codes and conventions
Codes and conventionsamalradia7
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The media product follows conventions of acoustic music videos by including a guitarist and emphasizing the performer. It uses other acoustic music videos as guidelines to incorporate expected elements like a guitarist playing and a guitar case. The product aims to match the genre by not breaking any conventions, keeping color schemes and fonts consistent across promotional materials. Shots of the lone performer against green backgrounds and in a studio with low lighting further symbolize feelings of isolation, aligning with the breakup theme of the song.Q1 a2 evaluation
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This document discusses how the media product develops, challenges, and uses conventions of real music videos. It uses conventions such as costume changes to show locations, shooting in areas associated with crime, and including shots of the artist recording in the studio. It challenges conventions by not including a clear narrative and using different editing and camera shots. The media product also develops conventions by adding still images of the artist, having a hybrid genre to appeal to more audiences, and using split screens and different locations to include more shots of the artist.Eval 1
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Our magazine advert challenges some conventions while following others. We used minimal text and simple black and white graphics/photos centered on the page. Typically ads include more text like tour dates. We included the Parlophone logo but omitted text that would clutter the design. While minimal, it follows conventions like artist/song names placement. Some critiques suggest adding more details like release dates or ratings to seem more professional.In what ways does your media product use
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This document discusses how the media products (a music video, magazine advert, and digipak) for a band called Queen conform to and challenge conventions of those media genres.
For the music video, it conforms to conventions like syncing music and visuals, uses close-ups of band members, and includes some voyeurism. However, it challenges the convention of matching lyrics and visuals by prioritizing narrative.
The magazine advert conforms fully to conventions like listing the band, album, release date and studios.
The digipak conforms to conventions for front/back covers but challenges putting the track list on the CD, using band-related images instead. Overall, conventions areEvaluation Question 1
Evaluation Question 1Connor67
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The media products challenge some conventions while developing others:
- The music video uses a hybrid narrative/performance format rather than a full band, and includes both rural and urban scenery. However, it follows conventions like portraying typical rock attire and connecting visually to lyrics.
- The digipak challenges conventions through high key lighting despite a somber expression, and includes rural scenery. But it retains typical rock attire.
- The advertisement centers the music video as the focus as is conventional, while including fake positive reviews.Filming techniques and inspiration
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Maisie analyzed real music videos, ads, and packaging to identify conventions to use and challenge in her own creations. She looked at how some artists challenged conventions to make a stronger impression. Maisie then strategically chose which conventions to use from each genre to create cohesion across her music video, digipak, and music ad. While incorporating standard elements like narratives, shots, and branding; she made some unconventional choices like using friendship over romance and a consistent color scheme and imagery to develop her pop artist's brand identity.Prop and costume and photog and equipment plan
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This document outlines the props, costumes, equipment, and photography plans for a music video. It details that the band members will wear typical indie costumes of dark jeans, plain tops, and jackets. The artist will wear baggy jeans, canvas shoes, and a flannel shirt. Photography of the band will include still shots during filming and singular portraits. Additional still shots of the artist and music video scenes will be used for promotion and bonus materials. Photography locations will include the studio, streets of York, and an art building where the artist can throw paint at canvases.Evaluation question one 
Evaluation question one hazzaellis
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The document discusses conventions used in the media product's music video, digipak, and magazine advert.
For the music video, conventions of setting and close-ups from indie rock music videos are developed and used. The setting draws from common locations like stages and recording studios, and close-ups highlight instruments and establish mood.
Conventions of framing are used and developed for the digipak. Photos frame the band centered with the lead singer standing out, and the track list challenges a plain format.
Hierarchy conventions are followed in the magazine advert to draw attention. The band name is emphasized as the main selling point, similar to other artists' ads. Conventions across media are analyzed and applied intentionallyLuke mc guckin track choices 
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The document discusses how the media product uses, challenges, and develops conventions of real media products.
For the music video, it uses conventions like long shots and black and white grading. It challenges conventions by not including many closeups of the artist and not having the artist lip syncing to the music. It develops conventions by having the visuals relate to the song lyrics through a dance routine instead of the usual artist performance.
For ancillary products like the digipak and advert, it uses conventions like barcodes and including social media links. It challenges conventions by not including the artist name or images. It develops conventions by having a consistent black and white house style throughout the products and video.Video analysis1
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This music video by Ian Brown uses a mixture of natural and artificial lighting. It features many close-ups and medium close-ups of the artist as well as group shots and tracking shots of a marching band, representing Brown's connection to the North of England. The editing ensures the band is always playing in sync with the music. Certain aspects create a sense of realism, while the staged genre means realism fluctuates. It follows conventions like close-ups of the main artist.Student feedback for the first draft
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The document discusses the conventions used in the author's media products, including a music video, digipak, and music advert. Specifically:
1) The music video utilizes conventions such as narrative, variety of shots, artist lip syncing, and resolution, but challenges conventions by using friendship rather than romance as the relationship.
2) The digipak follows conventions like close-up of artist, song titles, and consistent color scheme.
3) The music advert includes conventions such as album title, image of cover, and information on listening platforms.
Across all products, the author uses the same color scheme and imagery to create a cohesive brand for the artist. Conventions are employed butEvaluation q1
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The document discusses the conventions used and challenged in a student-created music video and related media products for a ska punk band. It followed conventions like the singer singing into the camera in the video. It challenged conventions by starting with the protagonist's mundane work routine before he rebels. Red and black clothing was used to follow punk color conventions. The narrative and concept conventions were followed in the video but not the performance convention. Conventions of album covers, digipaks, and magazine ads were also followed, like using the standard band font and including release dates at the bottom.How effective is the combination of your main product with ancillary texts
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The document discusses the creation of a music video, magazine advertisement, and digipak for a band. Images taken of the band during the music video shoot did not work well on the digipak cover because the band members were constantly moving. While some action shots from the video were used inside the digipak, outdoor shots where the band appeared as friends enjoying themselves together worked better. The same font and photos were used across the different materials to link them and instantly identify they were promoting the same band.Evaluation Question 1 
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This document discusses how a student music video project for the band Bastille incorporates conventions of indie music videos. It outlines the group's initial research into typical conventions like dark or bright settings, inclusion of both performance and narrative elements. Their research also looked specifically at Bastille's conventions, like use of color over black and white. Their resulting video includes shots in day and night with a bonfire, slow motion walking, and limited shots of singing directly to the camera, matching both indie and Bastille conventions. Comparisons to other indie videos show similarities in shot composition and adherence to conventions like mixing light and dark performance shots. Overall the document argues the video successfully meets expectations for an indie music video genre.Conventions of music videos
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Music video conventions typically prioritize camera shots focused on the artist to make them recognizable. Camera movement helps keep viewers entertained and establishes scenes. Mis-en-scene, lighting, costumes, props, colors and sound effects are chosen to set the mood and match the music genre. In pop music videos, mis-en-scene often includes relatable clothing and settings while narrative videos tell stories through a variety of shots and angles. Editing helps craft the overall flow and presentation.Media Eval
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This document discusses how the media product uses, develops, and challenges conventions of real music videos.
It uses conventions by cutting shots on the beat of the music to match the feel, including a narrative storyline of a man who enjoys making music, and showing musical equipment through mise-en-scene.
It develops conventions slightly by varying the timing of cuts between beats instead of a constant pattern.
It challenges conventions by not including a musical performance or linking the visuals to the minimal lyrics, unlike many similar music videos, to portray the producer as smaller scale than famous artists.Codes and conventions
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The media product follows conventions of acoustic music videos by including a guitarist and emphasizing the performer. It uses other acoustic music videos as guidelines to incorporate expected elements like a guitarist playing and a guitar case. The product aims to match the genre by not breaking any conventions, keeping color schemes and fonts consistent across promotional materials. Shots of the lone performer against green backgrounds and in a studio with low lighting further symbolize feelings of isolation, aligning with the breakup theme of the song.Q1 a2 evaluation
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This document discusses how the media product develops, challenges, and uses conventions of real music videos. It uses conventions such as costume changes to show locations, shooting in areas associated with crime, and including shots of the artist recording in the studio. It challenges conventions by not including a clear narrative and using different editing and camera shots. The media product also develops conventions by adding still images of the artist, having a hybrid genre to appeal to more audiences, and using split screens and different locations to include more shots of the artist.Eval 1
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Our magazine advert challenges some conventions while following others. We used minimal text and simple black and white graphics/photos centered on the page. Typically ads include more text like tour dates. We included the Parlophone logo but omitted text that would clutter the design. While minimal, it follows conventions like artist/song names placement. Some critiques suggest adding more details like release dates or ratings to seem more professional.In what ways does your media product use
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This document discusses how the media products (a music video, magazine advert, and digipak) for a band called Queen conform to and challenge conventions of those media genres.
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The media products challenge some conventions while developing others:
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- The digipak challenges conventions through high key lighting despite a somber expression, and includes rural scenery. But it retains typical rock attire.
- The advertisement centers the music video as the focus as is conventional, while including fake positive reviews.Filming techniques and inspiration
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This document discusses filming techniques and inspiration for a music video. It describes various shot types, like long shots of the full band, close-ups of band members and their instruments, and medium shots from different angles. These shots will be used and cut together to match the timing and lyrics of the song. Inspiration is drawn from the video techniques in an All Time Low video, such as close-ups that focus on individual band members and draw in audiences. These shot types and techniques will be applied to the author's own music video filming.Eval Q1
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Maisie analyzed real music videos, ads, and packaging to identify conventions to use and challenge in her own creations. She looked at how some artists challenged conventions to make a stronger impression. Maisie then strategically chose which conventions to use from each genre to create cohesion across her music video, digipak, and music ad. While incorporating standard elements like narratives, shots, and branding; she made some unconventional choices like using friendship over romance and a consistent color scheme and imagery to develop her pop artist's brand identity.Prop and costume and photog and equipment plan
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The document discusses conventions used in the media product's music video, digipak, and magazine advert.
For the music video, conventions of setting and close-ups from indie rock music videos are developed and used. The setting draws from common locations like stages and recording studios, and close-ups highlight instruments and establish mood.
Conventions of framing are used and developed for the digipak. Photos frame the band centered with the lead singer standing out, and the track list challenges a plain format.
Hierarchy conventions are followed in the magazine advert to draw attention. The band name is emphasized as the main selling point, similar to other artists' ads. Conventions across media are analyzed and applied intentionallyLuke mc guckin track choices
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The document discusses three potential song choices for a music video project and the rationale for each. It ultimately selects "Bonfire" by The Hunna as the final choice. The key reasons given are that the group members all like the song, the guitar riffs are clear and easy to replicate, and the fast pace of the song and editing well. Additionally, it is an unknown indie song, giving them creative freedom without genre restrictions.Evaluation question 1
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The document discusses how the media product uses, challenges, and develops conventions of real media products.
For the music video, it uses conventions like long shots and black and white grading. It challenges conventions by not including many closeups of the artist and not having the artist lip syncing to the music. It develops conventions by having the visuals relate to the song lyrics through a dance routine instead of the usual artist performance.
For ancillary products like the digipak and advert, it uses conventions like barcodes and including social media links. It challenges conventions by not including the artist name or images. It develops conventions by having a consistent black and white house style throughout the products and video.Video analysis1
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This music video by Ian Brown uses a mixture of natural and artificial lighting. It features many close-ups and medium close-ups of the artist as well as group shots and tracking shots of a marching band, representing Brown's connection to the North of England. The editing ensures the band is always playing in sync with the music. Certain aspects create a sense of realism, while the staged genre means realism fluctuates. It follows conventions like close-ups of the main artist.Student feedback for the first draft
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The document discusses the conventions used in the author's media products, including a music video, digipak, and music advert. Specifically:
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2) The digipak follows conventions like close-up of artist, song titles, and consistent color scheme.
3) The music advert includes conventions such as album title, image of cover, and information on listening platforms.
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The document discusses the conventions used and challenged in a student-created music video and related media products for a ska punk band. It followed conventions like the singer singing into the camera in the video. It challenged conventions by starting with the protagonist's mundane work routine before he rebels. Red and black clothing was used to follow punk color conventions. The narrative and concept conventions were followed in the video but not the performance convention. Conventions of album covers, digipaks, and magazine ads were also followed, like using the standard band font and including release dates at the bottom.How effective is the combination of your main product with ancillary texts
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This document discusses how a student music video project for the band Bastille incorporates conventions of indie music videos. It outlines the group's initial research into typical conventions like dark or bright settings, inclusion of both performance and narrative elements. Their research also looked specifically at Bastille's conventions, like use of color over black and white. Their resulting video includes shots in day and night with a bonfire, slow motion walking, and limited shots of singing directly to the camera, matching both indie and Bastille conventions. Comparisons to other indie videos show similarities in shot composition and adherence to conventions like mixing light and dark performance shots. Overall the document argues the video successfully meets expectations for an indie music video genre.Conventions of music videos
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The document discusses a student's media project evaluating a music video they created. It summarizes the student's analysis of how their music video both uses and challenges conventions of typical music videos by filming the band live rather than using typical music video techniques. The student also evaluates their project based on music video analysis theories by Andrew Goodwin, finding that their live-recording approach did not fully comply with analyzing genre characteristics, linking visuals to lyrics, or following record label conventions. They learned from audience feedback that their initial poster and album covers did not properly represent the music or look professional, so they refined their work.Viewers also liked (8)
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Welcome to Kensington West
Kensington West is located in Kensington London a short walk from Kensington High Street, where you will find the most exclusive bars and restaurants to meet every need. If that is not enough Kensington High Street is known as "shopping heaven". Kensington Gardens, Hyde Park, Kensington Palace (where Princess Diana resided) are all within easy reach.
We are walking distance from both Olympia (approximately 4-5 minutes) and Earls Court (approximately 15 minutes) exhibition centers. The famous Queen's Tennis Club is within easy reach. For those of you who want a shopping spree, Westfield's shopping centre opened in October 2009 which boasts 265 shops is only about a 15 minute walk away.
So if you are looking for budget London hotels in the Kensington area, Kensington West could be exactly what you are looking for.
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Evaluation Task 1Rachelharrison44
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The document discusses various forms and conventions used in media products like music videos. It analyzes the student's music video and compares elements to other well-known music videos. Key elements discussed include camera techniques like tracking shots and handheld shots, editing techniques like jump cuts, sets, lighting, costumes, and branding elements like the logo, website, and album packaging design. Many conventions from indie/rock genre music videos influenced the student's media project.Evaluation Presentation
Evaluation Presentationguestbbc282
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This document discusses a music video project for the song "Fat Lip" by Sum 41. It summarizes how the video follows conventions of the pop rock music video genre, such as including band instruments, props like skateboards, lip syncing, and clothing. It also discusses how the video was effective in its location choices, cinematography, editing, and synchronization to the music. Audience feedback showed that viewers enjoyed the party atmosphere and felt it was professionally made and similar to other rock music videos. The project required learning and adapting to media technologies like digital photography, desktop publishing, and video editing software.Evaluation Tasks Question 1- Harry Hitchcock
Evaluation Tasks Question 1- Harry Hitchcockcharlotteharryjason
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The document discusses how the media producer's music video, digipak, and magazine ad used, developed, and challenged conventions of real media products.
The music video used conventions like depicting a relationship breakup narrative seen in other mainstream music videos. It developed conventions by using black and white filters to show heartbreak rather than create a vintage feel. Color filters were also used to highlight the artist throughout, challenging conventions.
The digipak used conventions like the artist and album name but developed conventions with a panoramic image of the artist across three panels. Bonus features were included, a convention of deluxe album packaging.
The magazine ad matched the digipak visually while including conventions like the recordQ1
Q1Will Harris
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The document summarizes how the media product uses and develops conventions of real music magazines, album covers, and music videos. For the magazine advert, it takes influences from album covers by The Beatles and Gorillaz by featuring images of band members facing away from the camera. It also includes the single track to market the album. While it uses common conventions like release date, it challenges conventions by using a star rating system instead of critic quotes. The digipak cover is similar to continue branding and uses bright colors common to indie albums. It challenges omitting the artist/album name. Discs use simple unbroken images tied to video themes. Images on the back develop the scrapbook theme. The music video draws on conventionsEvaluationmusicvideoquestion1 spf
Evaluationmusicvideoquestion1 spflongroadmediastudies
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The media product uses and develops conventions of the indie/rock music genre. It presents the band performing and with their instruments throughout the music video, similar to other bands. It challenges conventions by using a studio setting rather than filming in front of an audience. Close-ups of the band members develop individual star personas while emphasizing the front man to create a central star to identify with. Shots and fading are used to represent the mood of the music. The album cover features the whole band and uses shots from the video to interlink the products and brand identity. Recurring logos and labeling the record label are used to achieve instant recognition typical of the genre.A2 Media Studies Evaluation
A2 Media Studies EvaluationNaomi Troon
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The student produced a music video, digipack, and magazine advert for an indie band as a class project. They researched conventions of indie music videos such as relaxed clothing, varied settings, and still or energetic performances. The music video incorporated these conventions through costumes, locations, and small movements. Feedback noted the video could have been brighter and included a storyline. The print products linked through shared design elements and were generally well received, though some found the text hard to read. Various software programs were used effectively in production and editing.Forms and Conventions
Forms and ConventionsGreenshaw High School
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The document discusses the forms and conventions of music videos and how the author's media product both uses and challenges some of these conventions. It explains that the product sticks to conventions like setting the video at a house party, using props associated with partying, and synchronous editing. However, it also challenges conventions by letting the band portray themselves authentically rather than how a record label would want, including mistakes in lyrics, and shooting at night rather than day.Evaluation Task 1
Evaluation Task 1hurtwoodhousemedia5
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The document discusses conventions in media products and how the author's media product challenges or develops conventions. It focuses on a music video produced for an indie/rock band. The author discusses how they drew inspiration from other bands like The 1975 and their music videos. Elements of the music video like the sterile first set, recording studio scene, and lighting in the final set both conform to and challenge conventions. The author also discusses how their digital packaging, website design, merchandise, and branding develop conventions in the indie/rock genre.Evaluation Task 1
Evaluation Task 1hurtwoodhousemedia5
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The document discusses how a band's music video complies with and challenges conventions of the indie/rock genre. It summarizes the creative choices made in three sections of the video, including set design, lighting, camerawork, and editing, and how they were inspired by other bands like The 1975. It also discusses conventions followed in other aspects of branding like the website, merchandise, and touring information. Overall, the band strived to balance conforming to audience expectations while also innovating and subverting conventions through their artistic choices.Evaluation Question 1
Evaluation Question 1tomg98
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The document discusses the conventions used in creating a music video for the dance genre. It begins by defining genre and explaining how genres have certain formulas and conventions that help audiences identify the genre. It then lists some key conventions of the dance genre, including fast cutting to the beat, colorful settings like clubs or parties, dancing, and minimal clothing. The document discusses how the student's music video conformed to these dance genre conventions and Goodwin's theories about music video conventions to appeal to the dance genre's target audience. Examples are provided comparing shots in the student's video to a professional dance video.Question 1
Question 1Luke Powter
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This document summarizes the creative decisions made in producing a music video that aims to follow conventions of the rock genre and the band Fall Out Boy. Shots included in the video showcase each band member performing with their instruments, the band playing as a group, natural lighting, and the band having fun at the end by throwing flowers. The location chosen was a derelict warehouse to provide space and graffiti-covered walls consistent with rock music videos. Maintaining conventions of the genre through these creative choices was important to accurately portray the band and appeal to target audiences.Evaluation question 1
Evaluation question 1ahig9185
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The document discusses conventions used in music videos, digipacks, and advertisements for digipacks. Some key conventions used in the student's music video include a storyline, performance shots, close-ups, and flashbacks. Conventions applied to the digipack are images of the artist, track list, barcode, and lyrics. Advertising conventions employed are images of the artist, name, ratings, and positive reviews.Evaluation 1
Evaluation 1millerjess
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The document discusses how a music video for the band The Libertines challenges and develops conventions of real music videos in the indie/rock genre.
The music video uses shaky camerawork, locations like council estates that are typical of The Libertines' style, and follows conventions like close-ups and location shots. It also challenges conventions by including a relationship between a male and female actor.
The accompanying digipak and poster develop conventions of The Libertines' album artwork by featuring their recognizable logo and font, and using a black and white street photograph similar to past album covers. Information like the record label and release date are also included consistently.Question 1
Question 1Alex Jarvis
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The document discusses the conventions of metalcore music videos that were considered when creating a music video for the band FEAR THE UNKNOWN. It identifies six typical conventions: 1) demonstrating genre characteristics 2) relationship between music and visuals 3) relationship between visuals and lyrics 4) close-ups of artists 5) reference to looking 6) intersexual reference. The document then explains how the video challenges some conventions through its lighting, costumes, and structure while developing others through its camera shots, location/setting, props, and editing.More from 01reecea (6)
Evaluation q4
Evaluation q401reecea
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The document discusses how new media technologies were used at different stages of a project. Blogger was used to organize research and plans by keeping work online and accessible from different locations. YouTube and Google allowed easy access to music video examples for analysis and genre research. Adobe Premier was used to edit video footage and construct the final music video, applying effects to achieve the desired indie/rock genre style. Photoshop assisted in designing album covers and posters by editing images and blending elements together. Prezi was also utilized to create a more complex presentation for the evaluation.Audience questionnaire
Audience questionnaire01reecea
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The document is an audience questionnaire for a band seeking feedback on style choices for their upcoming music video and album digipak, including preferences for design elements like fonts, colors, and number of songs. Respondents are asked their opinions on what attracts them to a digipak, how many songs they expect on an album, if the band's house style suits their indie rock genre, alternative color combinations if not, the most professional color for a music video, and the best font choice for their band name and genre.Logo research
Logo research01reecea
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This document discusses conventions in indie rock band logos. It notes that many indie rock logos use simple black and white designs to make them memorable while still conveying each band's unique style. Effective logos have enough detail and roughness, like misplaced letters or backwards characters, to look interesting without being too complicated. Following these conventions, the document suggests designing a logo that is uniquely rough or shaped to represent its band.Digi pack research
Digi pack research01reecea
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This document discusses conventions in indie rock album covers and promotional posters. It notes that black and white colors are typically used to give an urban feel. Posters usually contain the band name and release date to promote albums. Album covers often directly reference the image used in promotional posters to link the two. Unconventional color schemes and simplistic, unique images are used to make covers stand out while keeping them simple. The document concludes that these techniques help indie rock bands effectively promote their music and albums.Existing music video research
Existing music video research01reecea
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This document analyzes and summarizes key elements of three music videos: Arctic Monkeys' "Why'd You Only Call Me When You're High?" and "I Bet You Look Good on the Dance Floor", and Jake Bugg's "Lightening Bolt". It finds that the videos capture a sense of realism through location, costumes, and lighting. Specifically, it notes the videos depict gritty, urban settings and casual clothing to set a downbeat, realistic tone. It also observes the videos use close-ups of the artists and long shots to engage viewers and set the scene. The document concludes it has learned indie pop videos emphasize realism and use editing techniques like close-ups and long shots to involve the audience.Indie rock
Indie rock01reecea
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The document discusses the genre of indie rock music. It originated in the UK and US in the 1980s and refers to alternative rock artists that are typically signed to independent labels rather than major labels. While some indie artists have signed to major labels, they maintain an independent spirit and do not conform to popular trends. College radio stations helped popularize early indie artists like R.E.M. and The Cure. Though indie artists may not achieve large commercial success, they often have dedicated cult followings.Evaluation question 1
- 1. Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. This particular shot used at the very start of our music video is a typical convention of any music video involving a band, this is because it instantly enables the audience to establish who the lead singer is, as well as making a connection with the lead singer, through research we found this to be a successful convention used throughout many music particularly in the same genre we had chosen as you can see our video shot (left) is very similar to that of the foo fighters ‘best of you’ music video (right) Our music video Foo Fighters
- 3. This is another example of a camera angle typically used throughout a performance music video, longshot. Longshots are found to be a typical convention of any music video particularly that of a performance kind, it allows the scene the band are playing in to be set and viewed by the audience as well as allowing the audience to establish themselves with all members of the band. Arctic Monkeys which are a very successful indie rock band who inspired us to create an indie rock music video in the first place are shown to be using this convention in the music video ‘I bet you look good on the dance floor’ instantly proving this to be a successful convention. Our music video The Arctic Monkeys
- 4. The use of our mise-en-scene particularly our outfits followed conventions of the indie bands greatly for example as you can see all three members especially our lead singer are dressed in simple everyday clothing (black jeans and a plan white t- shirt) which we found to be a convention used greatly throughout our chosen genre, we chose to follow this convention as we felt it would create the urban/working class feel nearly all indie rock bands do within their music videos, as they are not trying to dress smart or show off but simply just play real music. This would allow us to instantly connect with our intended audience therefore making our final product even more successful.
- 5. Our music video The Crookes Extreme close up on the instruments is another convention we used in creating our music video, especially when the guitar solo comes as you can see we zoomed right into Zak playing the guitar, the Crookes also used this convention proving it to be that of a successful one. This is because in a typical performance video you need to have proof that they are actually playing their instruments.
- 6. This side angle is also another typical camera angle used within a performance video as it again allows the viewing audience to see the scene as well as feeling part of the video and that they are actually there watching the band perform giving it that sense of realism. The ‘On Air’ sign included in this shot gives it that feel of a real performing session as ‘On Air’ means recording in progress.
- 7. The extreme long shot used to set the scene as well allow the audience to feel as if they are actually part of the video or to get that life performance feel is another conventional camera angle used through indie rock performance videos, we found this convention when researching existing music videos and instantly decided it would be part of our final product. Our Video Foo Fighters- The pretender
- 8. We used the same image from our digipak front cover on our final poster, we found this to be a typical convention of many digipaks we researched. We felt that it would be successful as it would allow the audience to make the connection between the two, also the idea is very simple but yet effective in promoting our digipak as it only contains the main image from the front cover, the release date of the album and the band name but at the same time our intended audience will also be able to establish that the poster is promoting our album.
- 9. The layout of the back cover of our Digipak, is very conventional in terms of the songs being placed in the middle of the cover, as well as the barcode being placed at the bottom left as people read from top left to bottom right . Also we included a record label name as well as our copyright label , these combined make our final product seem that little bit more authentic. The house style is also the same all the way throughout our digipak allowing the audience to instantly recognise it.