FAKE INFORMATION & WORD-OF-MOUTH BEHAVIOR
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This document discusses the sharing of fake information on social media. It notes that fake information is shared for quick publicity, criminal intentions, or to generate controversy. Many people share fake news because they believe it is genuine due to how messages are crafted or their lack of media literacy. Fake information is often shared to warn others of health or financial risks or with people who share similar interests or can be influenced. However, consumers often do not check the authenticity of information they receive, which allows fake news to spread. An experiment showed how quickly and widely fake news about a classmate getting married was shared and believed on social media.
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Information was complied by the data available on the Internet, personal interviews, a social experiment and I have tried my best to maintain correctness and credits as far as possible. This is a Value Proposition Case Study.Economics of Strategy: Strategies of Related Diversification
Economics of Strategy: Strategies of Related DiversificationDisha Ghoshal
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As part of Economics of Strategy taught by Dr. Suresh Srinivasan at Great Lakes Institute of management Chennai. Information was complied by the data available on the Internet and have tried my best to maintain correctness and credits as much as possible.
To market or not to market
To market or not to marketDisha Ghoshal
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The document discusses how marketing strategies must change in response to the COVID-19 pandemic and resulting lockdowns. Customers will now seek more value and be more cost-conscious in their spending. The lockdown provided an opportunity for companies to better understand changing customer trends. Effective marketing approaches will need to address the empathy deficit caused by the pandemic and lack of regular communication during lockdowns, moving beyond just transactions to focus on emotional connections with customers. Strong market research will be essential to design future branding strategies that adapt to changing consumer behavior and focus on product bundles to suit new customer demands in the "new normal" post-pandemic environment.NAB as Paul Nasr for MORGAN STANLEY Case
NAB as Paul Nasr for MORGAN STANLEY CaseDisha Ghoshal
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Negotiation and Bargaining taught by Prof. V. S. Veeravalli at Great Lakes Institute of management ChennaiNEGOTIATING ON THIN ICE- NHL DISPUTE A
NEGOTIATING ON THIN ICE- NHL DISPUTE ADisha Ghoshal
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Negotiation and Bargaining taught by Prof. V. S. Veeravalli at Great Lakes Institute of Management ChennaiNAB LEARNINGS FROM MY PERSONAL EXPERIENCES
NAB LEARNINGS FROM MY PERSONAL EXPERIENCESDisha Ghoshal
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Negotiation and Bargaining taught by Prof. V. S. Veeravalli at Great Lakes Institute of management Chennai. Final Paper on total understanding of NAB by relating to personal experiencesNegotiations on Updown Equity Splits
Negotiations on Updown Equity SplitsDisha Ghoshal
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Negotiation and Bargaining taught by Prof. V. S. Veeravalli at Great Lakes Institute of management Chennai. Generic Game Plan for Updown Equity splitsFAKE INFORMATION & WORD-OF-MOUTH BEHAVIOR
FAKE INFORMATION & WORD-OF-MOUTH BEHAVIORDisha Ghoshal
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As part of an assignment of a course in Brand Management taught by well renowned Prof. Sridhar Samu and S Bhardwaj who are ace in the field of Market Research and Brand Management and teach at Great Lakes Institute of Management Chennai
Information was complied by the data available on the Internet, personal interviews, a social experiment and I have tried my best to maintain correctness and credits as much as possible.Village report on Kadambadi Village
Village report on Kadambadi VillageDisha Ghoshal
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As part of an assignment of a course in India Marketing taught by well renowned Prof. Harish Bijoor who is an ace in the field of Market Research and Marketing.
Information was complied by personal interviews and three field visits made by the group in the month of February and March 2020 and have tried my best to maintain correctness and credits as much as possible.Micro- Business Plan for a remote Village in Mahabalipuram
Micro- Business Plan for a remote Village in MahabalipuramDisha Ghoshal
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As part of India marketing Course by Harish Bijoor At Great Lakes Chennai. Micro Business plan to set up a weekly Bazaar for Kadambadi villageIndia Marketing _ Interview of Villagers to seek Business Insights for Rural
India Marketing _ Interview of Villagers to seek Business Insights for RuralDisha Ghoshal
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1. The document summarizes insights from talking to Mrs. Shivranjani, the principal of a local primary school in a village called Kadambadi, about technology usage, transportation, and daily needs in the village.
2. While many villagers now have access to smartphones and use apps like WhatsApp and Facebook due to affordable data plans, high-involvement purchases of things like new vehicles are still less common as people prioritize functionality over upgrades.
3. The village lacks grocery stores and access to a variety of fresh produce, as residents have to travel to nearby cities to buy vegetables, showing a need for improved local infrastructure and businesses to bring more convenience and options to villagers.Brand Key: Kia Motors
Brand Key: Kia MotorsDisha Ghoshal
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Kia Motors is focused on turning cars into lifestyle spaces through continuous innovation. Its key strengths are futuristic goals to establish itself globally and create a safer, more convenient future. Its main competitors are Hyundai, Ford, Chevrolet, Honda, FCA, Daimler, Toyota and Volkswagen. Kia's management philosophy focuses on accountability, realizing potential, and practicing humanity. Its discriminators are promoting customers, embracing challenges, collaboration, respecting talent, and respecting diversity globally. Kia targets young couples and sports lovers interested in new technology.Census 2011: Rural Urban Skews
Census 2011: Rural Urban SkewsDisha Ghoshal
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As part of our India Marketing course by Mr. Harish Bijoor, here are various insights on Census 2011 based on certain parameters as specified in the course.Recently uploaded (20)
The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
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In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
Rebeck Maldonado Silva Personal Brand Kit
Rebeck Maldonado Silva Personal Brand Kitmarebecams
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My personal brand Kit. Part of my Portfolio I class work.
How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
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includes how to make a marketing plan for a product marketing Austin MUG: Using Scripting & AI in Marketo for Dynamic Personalization
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
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Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
2025 March - High Performing Landing Pages - Greeville HUG.pptx
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
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Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
Staying Ahead The Role of Marketing Agencies in Business Success.pdf
Staying Ahead The Role of Marketing Agencies in Business Success.pdfBarry Elvis
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In todays fast-paced digital world, businesses must constantly adapt to market trends to stay ahead of the competition. Whether its a startup or an established enterprise, leveraging professional expertise can make all the difference. This is where a marketing agency in Adelaide plays a crucial role in ensuring brands remain relevant and competitive.Rose flower file backlink submission.pptx
Rose flower file backlink submission.pptxfetixat606
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Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
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TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Your Website is Losing You Money. Lets fix that!
Your Website is Losing You Money. Lets fix that!Pixellion
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Your website might be costing you money and you dont even know it. A slow, unoptimised or outdated site means lost traffic, leads and sales.
Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
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This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
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In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.
FAKE INFORMATION & WORD-OF-MOUTH BEHAVIOR
- 3. A LOOK AT FB
- 4. IN THE CONTEXT OF MARKETING
- 5. CATEGORIES PRODUCT &MEDIUM PRODUCT MEDIUM
- 7. WHY IS SUCH INFORMATION SHARED? Quick Publicity (With the rise of Social Media, messages are spread in no cost) Criminal Intentions (To tap in gullible people to steal from them or instigate violence) Anti Social Feelings (To generate chaos and confusion based on religious choices or political opinions) Large number of people think it is genuine Messages are crafted in such a way that they sound authentic or they carry connotations that make them believable Technology has now reached even rural parts of the world where there may or may not enough literacy and awareness
- 8. WHY AND TO WHOM DO PEOPLE SHARE SUCH INFORMATION? When the customers are convinced about the value proposition offered by the product When the people do not question the credibility of the source and forward it unknowingly If the message concerns physical hygiene, they want all their near and dear ones to know recent example: Coronavirus If the message is related to finances, they dont want to waste time and take speedy action recent example: Paytm They share it with people sharing the same interest or to people who they can influence
- 9. AUTHENTICITY OF MISLEADING INFORMATION DO CONSUMERS CHECK FOR AUTHENTICITY? Unreal discounts. ... Flimsy packaging. ... Grammatical & spelling mistakes. ... Fake websites. ... Poor quality of products. ... Omissions & mismatch. ... Flawed fonts, logos. ... No contact details. MOTIVE ALTRUISM, OPINION LEADER, BLIND TRUST
- 10. EXPERIMENT CONDUCTED Sharing fake news about group mate Sundar getting married #gettinghitchedsoon Reach -110 people Responses- 56
- 12. REACTIONS
- 14. THANK YOU