Micro- Business Plan for a remote Village in Mahabalipuram
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As part of India marketing Course by Harish Bijoor At Great Lakes Chennai. Micro Business plan to set up a weekly Bazaar for Kadambadi village
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This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.Micro- Business Plan for a remote Village in Mahabalipuram
- 1. India Marketing MICRO- BUSINESS PLAN
- 2. Group 7 Disha Ghoshal FT201032 disha.ft201032@greatlakes.edu.in Arpit Agarwal FT201019 arpit.ft201019@greatlakes.edu.in Siddharth Kaushik FT202080 siddharth.ft202080@greatlakes.edu.in Aakash R FT202001 aakash.ft202001@greatlakes.edu.in Divya Lakshmi G FT204026 divya.ft204026@greatlakes.edu.in Shirapthi Kaushik NJ FT202073 shirapthi.ft202073@greatlakes.edu.in Vishnubhotla Sai FT204100 vishnubhotla.ft204100@greatlakes.edu.in Akshay Kumar FT203012 akshay.ft203012@greatlakes.edu.in
- 3. Introduction Assigned Village- Kadambadi Located in Kanchipuram district of TN Total Geographic area is 717 hectares Total population : 1774 people Tourist Attraction : Agasteeshwarar Temple which is dedicated to Hindu God Shiva.
- 4. Problem Currently: Villagers travel far for buying their weekly rations of vegetables and fruits. This is very tiring for many and the buses are not frequent This is particularly cumbersome process for everyone. There is a constant problem of sourcing fruits and vegetables for their daily consumption.
- 6. Feasible Solution Weekly Market Held on a specific day of the week Shops are not permanent Traders set up shops in the morning and remove them when business is over Prices are less Variety of vegetables and fruits are plenty Location of this village would be ideal for a bazaar as people from Mahabalipuram and Annupuram can come for their needs
- 7. Our Model
- 8. Revenue Model There is a latent need for Bazaar in their own village Pricing can benchmark to the nearest place where these people buy from For example: If a kilo of Tomato costs 8Rs in Mahabalipuram, we can charge 9Rs. Placing a premium for the convenience Similarly, we can source the vegetables and fruits from wholesale rate thereby improving This Photo by Unknown Author is licensed under CC BY-SA-NC
- 9. Future Scope In each village we can employ a local resident who would take orders from the whole village on the day prior to Weekly Bazar Depending upon the size of the village, we can hire people for daily wages and get the order This would improve our knowledge about the latest demand from the village Meeting the surplus demand would improve our sales Not carrying the excess supply would reduce our supply chain loss Going forward we can seamlessly transfer the manual orders to app-based orders by educating the people
- 10. Thank You