Filip Kuna - Obsah ktorý ľudia milujú
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This document discusses content marketing and how it can be used to engage an audience and drive business goals. It provides examples of how Lego and Jyske Bank see themselves increasingly as media companies that create and share valuable content to attract specific target audiences. It also shares statistics on the success of video content marketing for an unnamed company, including over 51 million video views and over 33,000 subscribers gained through 1100+ videos across various topics.
Filip Kuna - Obsah ktorý ľudia milujú
- 3. 44% CTR
- 9. Content marketing je marketingová technika, pri ktorej sa vytvára a zdieľa hodnotný a relevantný obsah za účelom zaujať a získať si jasne určené publikum – to všetko s cieľom dosiahnúť takú reakciu zákazníka, ktorá vám prinesie zisk.”
- 20. “We used to be a toy manufacturer. Now we´re turning more and more into a media company to tell our story about these bricks.” - Lego
- 22. “We are media company that happens to have its own bank.” - Jyske Bank
- 31. 720 video receptov 46M video views 25k subscriberov
- 33. 1100+ videí ● unboxing ● recenzie ● múzeum ● rozhovory 51M+ video views 33k+ subscriberov
- 45. 3S of Paid Distribution
- 47. 3S of Paid Distribution
- 49. 3S of Paid Distribution
- 50. 3S of Paid Distribution
- 69. STROSSLE ĎAKUJEM Content Marketing Community SK/CZ facebook.com/group/content.rules