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SpeakeasyDC Rebrand
Meet The
Dream Team
Maha Neouchy
 Laura Barbier
 Deanna Price
Emily Wooten
 Ben Brown
What is
Speakeasy
doing well?
Rich History &
Great
Reputation
Real
Connections
Current
Audience
Pro鍖les
Target
Audience:
Esteban
Fernanez
Target
Audience:
Sabrina Noel
Target
Audience:
Faizan Khan
It Isnt a Chore
to Be a Part of
This Family
SpeakeasyDC Rebrand
Phase One:
Pre-Launch
Trademark &
Register for
New Domain
SpeakeasyDC Rebrand
We	
 油wanted	
 油our	
 油followers	
 油to	
 油be	
 油the	
 油鍖rst	
 油to	
 油know	
 油that	
 油there	
 油is	
 油a	
 油big	
 油
change	
 油coming	
 油your	
 油way	
 油on	
 油February	
 油14th!	
 油Keep	
 油your	
 油eyes	
 油and	
 油ears	
 油
peeled	
 油for	
 油more	
 油updates	
 油across	
 油social	
 油media	
 油and	
 油our	
 油blog	
 油and	
 油dont	
 油
forget	
 油to	
 油listen	
 油closely	
 油for	
 油updates	
 油at	
 油upcoming	
 油shows!	
 油
One-Pagers
Media
Fireside Chat
Series
Phase Two:
Launch
Transition
Social Media
Channels
Social Media and Blog 
Tellers Refinery
Were	
 油excited	
 油to	
 油announce	
 油our	
 油new	
 油name	
 油"Teller's	
 油Re鍖nery.	
 油This	
 油comes	
 油
aFer	
 油a	
 油lot	
 油of	
 油hard	
 油work	
 油from	
 油our	
 油internal	
 油sta鍖	
 油as	
 油well	
 油as	
 油love	
 油and	
 油support	
 油
from	
 油our	
 油amazing	
 油board	
 油members,	
 油coaches	
 油and	
 油students,	
 油and	
 油loyal	
 油D.C.	
 油
community!	
 油	
 油
Redirect on
Website
Sustain
Relationships
with Media
Name Reveal
Event
User
Generated
Content
Phase Three:
Post-Launch
Diversity
Outreach
Showcase
Tellers
Re鍖nery
*Rate of Engagement 
& Following
*Number of Attendees
*Diversity of 
Performers 
*Media Impressions	
 油
*Consistency in editorial
content
Measuring
Success
*Road Shows
*Hosting More Diverse Topics
*Paid Search Campaign
*Campus Outreach
*Drive engagement through
visuals & multimedia
*Beltway Showcase
Moving
Forward
Pre-launch
 Launch
Post-
Launch
December 2014
-Copyright Name
-One Pagers
-Update Channels
-Media Outreach
-Fireside Chats
July-December 2015
-Maintain Online
Channels
-Diversity Outreach
-Capital Fringe Festival
Timeline
January-June 2015
-Launch Event
-Move to new media channels 
-Website redirect
-Promote User-Generated Content
Budget
Phase One
Copyright Teller's Refinery $50
Register domain $10
Develop one-pagers (print cost) $50
New social media and blog pages Staff Cost
Content creation Staff Cost
Build media relationships (time) Staff Cost
Host Fireside chats-venue rental $300
Phase Two
Link old channels with new (time) Staff Cost
Create redirect to new website (widget) $25
Name reveal event (venue-food) $2,000
Solicit user-generated content Staff Cost
Phase Three
Diversity outreach (time on campus) Staff Cost
Promoting at local universities $500
Ad placements on and offline $500
Capital Fringe Festival $800
Total $4,235
Tellers
Re鍖nery
Launch
Post-
Launch
Pre-
Launch
Copyright
Tellers
Re鍖nery
Name
Reveal
Event
Diversity
Outreach
SpeakeasyDC Rebrand

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SpeakeasyDC Rebrand