Find your tribe
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My journey from offline communities to finding my online tribe to forming a new way for women to get advice and support at work. From my talk at Nine Rooms, December 2015
Find your tribe
- 1. 2015 â«×׊××ך⬠.â«××× ××××⬠.â«×××ש×⬠â«×ש××××תâ¶Ä¬
- 2. â¢â«×ª×××⬠â«× ××××⬠â¢â«××ךת××ת⬠â«×š×©×ª×ת⬠â«× ××××⬠â¢,â«×§×× ×ת⬠â«××ך×ת⬠:â«×××ך××⬠â«×××¢×ץ⬠â«××××ך××⬠,â«××××× ××⬠,â«××ת×××⬠â¢Blogger outreach â«×××׎×⬠â¢â«×ת×××⬠â«××××ת⬠â«×¢×ת×× ××ת⬠,â«××××ך×ת⬠â«××¢×׊××⬠â¢#InsightMediaIL â¢â«×¢×׊××⬠,â«××××ת⬠:â«××ת×⬠â«×©×ך×ש××⬠â«××ך××⬠â«×ש׀××⬠,â«×¡×€×š×ת⬠,â«××ך××⬠,â«×ª×××⬠,â«×€× ××⬠â¢â«×ס׀ך×ת⬠â«××¢×××⬠â«××××¢×⬠â¢2010â«×⬠â«×€×ª×ת×⬠â«×©××⬠â«××¢×׊××⬠â«××××⬠â«×ת⬠â¢â«××× ×ש××⬠â«××ש×××⬠â«××××××⬠â«××⬠â«×××⬠â«××⬠â«××€× ×⬠â«×ס׀ך××⬠â«×ת×××⬠â¢â«×××תך××⬠â«×××××× ××⬠â«×¢×׊××⬠â«×¢×⬠â«×ת×ת×⬠â«××¢××⬠â«×××××⬠,â«×××××× ×šâ¬ ,â«×¡××××⬠â«××⬠:â«××ךץ⬠â¢:â«×××׎×⬠â«×××תך××⬠â«×××××× ××⬠â«××⬠â«××ת×ת×⬠â«××¢××⬠Heart Home, Rue, Houzz â¢â«××€××ס××ק⬠,2008-â«×⬠â«××××××ך⬠â«×€×¢×××⬠2007-â«×⬠â¢â«××××× ×⬠â«×ת⬠â«×××××⬠â«×׊×ת×⬠â«×××ך×× ×⬠â«××€×× ×ךס×⬠â«×©××⬠â«×¢×××⬠â«×××⬠â«××תךâ¬
- 10. â«× ק××⬠- â«Öž×â¬â«ÖŒ×â¬â«ÖŽ×â¬â«×â¬â«Ö°×§â¬ .â«×¢××⬠,â«1.׊×××ך⬠,â«×× ××××⬠,â«×¢×š×××⬠,â«××××ך׀×⬠â«×××ך⬠â«××××קת⬠â«×× ×©××⬠â«×©×⬠â«2.ק××׊×⬠.â«××תך⬠â«×š××⬠â«×××⬠â«×ת××⬠â«×ת⬠â«××⬠â«××××⬠â«×××× ××š× ×⬠â«××ש××⬠â«â×××××â¬
- 11. â«×ש××××.׎⬠â«××⬠â«××⬠?â«×Ž××ש×××⬠(â«××¢××⬠â«××⬠â«)××××⬠â«××××ע⬠â«×ת⬠â«×©××××⬠â«â××ש××â¬
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- 19. â«××€××ס××ק⬠â«×§××׊ת⬠+â«×ש××ע⬠â«×€××ק×ס×⬠â«××××⬠â«×××ת×⬠â«×ץ⬠â«××××⬠â«×©× ×⬠â«××׊×⬠â«××ך××⬠4000-â«×⬠â«××ף⬠21-â«×⬠â«××××ש⬠â«×××× ×ת⬠1000-â«×â¬
- 20. â«××××ת⬠â«××××⬠â«××××⬠â«××⬠â«××⬠â«×©×€×©××⬠â«××⬠â«××ש×⬠â«××××€×⬠â«××ת×⬠â«×©×× ×ע⬠â«×Ž××⬠â«×©××תך.׎⬠â«×××⬠â«×××××⬠â«×ת⬠â«××××⬠â«â××ת×â¬
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- 22. ?â«×××⬠â«××⬠â«××׊×⬠â«××⬠â€â«×ª××××⬠â€â«××⬠â€(!â«×ש׀××⬠,â«×§×©×š××⬠,â«)××ך×××ת⬠â«××ס××⬠â«×עך××ת⬠â€â«××׊×××ת⬠passionâ«×⬠â«×ת⬠â«×××€××⬠â«×ך×â¬
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- 24. ?â«×¢×ש××⬠â«×§××××⬠â«××⬠â«×××⬠â«××â¬
- 25. The Beatles didnât invent teenagers; They merely chose to lead them Seth Godin
- 26. >
- 30. The Reality #NotGettingCredit #GenderBias#LongHours #GlassCeiling#CoWorkerConflict #DemandingBoss #WorkLifeBalance #StartingABusiness #CreepyClient #AskingForPromotion #FeelingLonely #LowIncome #JugglingItAll #FeelingStuck #CareerChange EACH DAY AT WORK, WOMEN ARE STRUGGLING #Relocation
- 31. âŠThereâs No Solution in Sight Friends and family are missing experienced perspective Used to brag about career successes, feels too vulnerable to share problems Not accessible or immediate Facebook Groups are lacking privacy;âš Itâs hard to get relevant responses âš Canât be sure who's reading the question and who's going to answer it FORUMS Sharing at work doesnât work due to office politics EMPLOYEE PROGRAMS WhenThereâs A Crisis at WorkâŠ
- 35. SurveyTraction 54 from countries worldwide 22%viral boost 20%signups 5K Facebook reach within a week 500+survey respondents In a single week
- 37. Our Solution A mobile app that is there for women in the workforce, matching users and mentors, on demand. Problem-based matching Easily find crowdsourced mentor tips 1X1 confidential messaging Pinpoint the most professional and relevant mentors
- 38. OurTeam Chedva Kleinhandler, Co-Founder and CEO 6 years of experience working with brands and publications on local and global digital strategy. Clients & collaborators include: Houzz, Etsy, Rue Magazine, Heart Home Magazine, Yedioth. Lecturer, Digital Marketing at Ruppin Academic Center. Gal Maoz, CTO Full stack mobile developer and app whisperer. Previous positions as mobile developer at OneTwoTrade and SnapKeys, and SAP consultant for the IDF (Israeli Defense Forces). Daina Reed, Creative Director Over 15 years of experience in creative direction, brand identity development and UX/UI design with consumer-facing start-ups, highly technical B2B companies like RankAbove and ActivePath, as well as fashion and lifestyle brands. Nadav Raviv, UX & Biz Dev Founder & CEO of INST-ORE, Angel Hack Silicon Valley 2015 finalist. Former Startup Boot camp Israel mentor. Former VP Creative at Tribal DDB. Hackathon addict.
- 40. Letâs Lean On. Together. chedva@lean-on.us www.lean-on.us