Five reasons social media is important
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The document discusses the use of social media by governments and businesses. It notes that President Obama's administration uses social media like Facebook, YouTube, and Twitter to promote transparency and communication. It also states that social media allows governments to expand service delivery in a cost effective way. Furthermore, the document highlights that most businesses now use social media as it has become a critical part of business strategy. Specifically, 80% of businesses use social media platforms like LinkedIn to recruit and research potential candidates. The document concludes by noting that competitors are using sophisticated social media strategies to communicate with businesses.
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Five reasons social media is important
- 1. 1. President Obamas administration is using social media to promote transparency & communication www.opendol.ideascale.com/ www.Facebook.com/Departmentoflabor www.youtube.com/usdepartmentoflabor www.twitter.com/usdol www.Data.gov www.recovery.gov www.dol.gov/recovery 2. It expands our service delivery options in a tough fiscal environment Sandra Hastings Hastings.Sandra@gmail.com 1
- 2. 3. Social media is no longer a trend, its a critical strategic business mandate 80% of all businesses use social media 75% Use LinkedIn to check 66% backgrounds to recruit Use LinkedIn 4. Our business customers are onlinewe must respond to remain competitive Sandra Hastings Hastings.Sandra@gmail.com 2
- 3. % of Social Media Tactics Used by Responde Small Businesses (December nts 75% 2009) a company page on a Have social networking site (e.g., 69% Facebook) updates and articles Post status on social media site (e.g., 57% LinkedIn) networks through Build their sites like LinkedIn 54% Monitor positive/negative feedback about organization 39% Have a blog in areas of 26% expertise Tweet about areas of expertise 16% Use Twitter as customer service channel 8% Other N=89; The State of Small Business Report 2/16/10 www.eMarketer.com Sandra Hastings Hastings.Sandra@gmail.com 3
- 4. 5. Our competitors are using sophisticated social media strategies to communicate with businesses http://manpower.com/research/research.cfm How do your value-added services compare? Sandra Hastings Hastings.Sandra@gmail.com 4