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Food and Beverage Packaging Survey
- 1. Food and Beverage Packaging 2016 Community Report
- 2. Beverage Products Packaged 5% 7% 10% 12% 12% 12% 15% 16% 17% 17% beer wine/liquor soft drinks dairy-based drinks beverage concentrates bottled water other beverages juice/fruit drinks alternative beverages/sports drinks (including fortified/nutraceutical) coffee/tea Please select all food and beverage products packaged by your company.
- 3. Food Products Packaged 5% 6% 7% 11% 12% 14% 14% 14% 15% 16% 16% 17% 21% 26% fast foods breakfast sandwiches, gourmet sandwiches vending foods pet and/or animal foods cereals and/or breakfast foods confectionary products and/or sugar fruits and/or vegetables other food grains, seeds, beans, flour and/or nuts bulk food ingredients meat, poultry and/or seafood dairy products soups, sauces, condiments, spices, powders and/or oils baked goods, cookies, pasta and/or snack foods Please select all food and beverage products packaged by your company.
- 4. Company Size 1,000 or more 21% 500 - 999 9% 250 - 499 10% 100 - 249 12% 20 - 99 18% fewer than 20 28% no answer 2% How many employees are in your company, including all locations?
- 5. Primary Job Function owner 24% executive management 16% manufacturing & production 12% engineering 10% sales, business development, & marketing 9% packaging development & R&D 9% plant engineering & operations maintenance 5% purchasing & procurement 4% quality 3% other* 8% What is your PRIMARY job function? *other: brand/product management, package design, supply chain/logistics, regulatory
- 6. Total Time in Buying Process more than 12 months 7% 11 - 12 months 5% 9 - 10 months 3% 7 - 8 months 8% 5 - 6 months 26% 3 - 4 months 28% 1 - 2 months 22% no answer 1% When your company enters the buying process for a major packaging purchase, approximately how many months does the process take from identifying the need for new materials/equipment to making the final decision?
- 7. Importance of Information in Vendor Selection 15% 18% 26% 46% 55% 60% 67% 75% 76% supplier's social media sites social media posts about the supplier magazine ads articles about the supplier company's preferred vendor list trade shows/conferences Internet searches colleagues' opinions/recommendations supplier's website How important to you are each of the following sources of information when seeking a new packaging supplier?
- 8. Involvement in Vendor Selection 18% 19% 27% 41% 42% 46% 47% 49% 52% 54% 58% 59% 64% usually make the final decisions myself approve the supplier recommendations of others work on/issue the RFQs negotiate with suppliers recommend/specify the selection of individual suppliers prepare plans/budgets make the initial contact with suppliers share in final decisions with others compare the various alternatives (performance/specs/costs/etc.) research/suggest which suppliers might satisfy our needs involved in the evaluation of products/equipment/suppliers meet with suppliers identify specific needs for new or different technology When your organization seeks to identify and evaluate vendors/suppliers for a major packaging technology initiative, in which of these ways are you typically involved?
- 9. Involved in Creating Vendor List yes 70% no 30% Are you personally involved in establishing approved vendor/supplier lists for your organization?
- 10. Frequency of Vendor List Evaluation every 6 months 12% annually 44% every 18 months 6% every 2 years 5% at some other frequency 16% never 2% not sure 15% How often does your organization evaluate its approved vendor/supplier lists?
- 11. Factors When Selecting a Vendor If you were to select a VENDOR/SUPPLIER for your company, how important would each of the following criteria be to you? IMPORTANT SUMMARY (rated 4 or 5 on a 5-point scale where 5 = very important and 1 = not at all important) 45% 61% 75% 76% 78% 78% 84% 92% 93% 95% 96% location design assistance innovation relationship engineering technical support prior experience price performance deliverability reliability quality
- 12. Features of Packaging Technology 50% 50% 52% 60% 63% 63% 70% 77% 87% cube efficient lightweighting high barrier high-impact graphics energy efficiency recyclable/reusable toxicity/migration consumer convenience features cost reduction How important would the following features be to you if you were evaluating/selecting PACKAGING TECHNOLOGY for your company?
- 13. Technology Expenditures Technology Type Increase Decrease Unchanged labels, digital printing products/equipment, product identification and decorating 46% 5% 49% automation, controls, motors, software and servos 43% 2% 55% marking, coding products/equipment 43% 4% 53% flexible packaging 39% 4% 57% bagging products/equipment 38% 5% 57% material handling, conveying, accumulation equipment 35% 4% 61% cartoning, casing, sealing products/equipment 34% 6% 60% inspection, detection, check-weighing equipment 34% 5% 61% form, fill, feed equipment 32% 4% 64% contract manufacturing/packaging services 31% 9% 60% packaging design services (graphics, structural) 31% 6% 63% shrink or stretch wrap products/equipment 27% 5% 68% film, foil 26% 7% 67% paper, paperboard 26% 8% 66% palletizing equipment 24% 5% 71% bottles, closures 23% 6% 71% plastics/resins 21% 7% 72% capping, overcapping, lidding equipment 20% 7% 73% converting machines 19% 7% 74% glass, metal 16% 16% 68% rigid containers 16% 8% 76% For the following types of technology, do you expect your company's expenditures to increase, decrease, or stay the same in the next 12 months?
- 14. Event and Conference Attendance About how many of each of the following industry events do you attend in a typical year? Assuming the content is interesting and relevant, how likely would you be to attend an industry TRADE SHOW/CONFERENCE in each of the following scenarios? 1 to 2 3 to 4 5 to 6 more than 6 trade shows 53% 21% 6.5% 7% conferences: free 40% 14.5% 3% 5% conferences: paid 41% 9% 3.5% 3% 27% 27% 29% 30% 33% 34% 42% 56% 60% the conference location is beyond 300 miles the conference offers continuing education the event sponsors evening/after-event you have to fly to the location the event is multiple days (requiring overnight the trade show location is beyond 300 miles the city/destination of the event is appealing to travel/lodging is paid for by your company you can travel by car to the location within a day Likely to Attend
- 15. Challenges Faced In Packaging How challenging are each of the following aspects of packaging to your company? 30% 37% 46% 47% 47% 49% 55% 55% 55% 60% collaborating effectively with internal departments collaborating effectively with external partners instituting sustainability improvements finding qualified suppliers complying with regulatory requirements changes in consumer preference/consumption ensuring efficiency in packaging processes implementing innovation proper staffing/training managing costs
- 16. Decorating Technology Use When it comes to packaging graphics, which DECORATING TECHNOLOGIES is your company using and/or planning to use in the next two years? 28% 33% 41% 55% 57% 16% 17% 6% 9% 15% shrink-sleeve labeling direct-package printing: online/on demand glue-applied labeling pressure-sensitive labeling direct-package printing: preprinted Plan To Use Currently Use
- 17. Packaging Automation Technology Use What technologies is your company currently using on packaging lines in your manufacturing plants to optimize production or improve automation and which does it plan to use in the next two years? 21% 27% 27% 27% 33% 37% 40% 44% 18% 19% 18% 21% 18% 20% 12% 26% Internet of things remote monitoring/diagnostics robotics serialization/track-and-trace hybrid/combo machines (ex: x-ray inspection that also check-weights or palletizer with shrink wrapper) smart sensors servo/stepper motors fully automated equipment Plan To Use Currently Use
- 18. Use Of Trade Publication Resources For which reasons do you typically use each of the following resources? 32% 35% 38% 40% 41% 53% 57% 37% 42% 42% 43% 43% 57% 66% trade publication: editorial webcasts trade publication: digital (ads and editorial) trade publication: eNewsletters trade publication: print (ads and editorial) trade publication: websites (ads and editorial) NET: TRADE PUBLICATION [ADS AND EDITORIAL) NET: TRADE PUBLICATION RESOURCES For Information On Packaging To Learn About New Packaging
- 19. Use Of Non-Trade Publication Resources For which reasons do you typically use each of the following resources? 15% 19% 19% 24% 25% 27% 29% 29% 36% 39% 39% 40% 42% 46% 55% 19% 24% 19% 43% 29% 40% 34% 35% 44% 48% 52% 53% 61% 51% 46% online: communities (e.g., chat rooms, bulletin boards) blogs/user groups social media vendor/supplier: direct mail industry analysts/research organizations (e.g., Frost, Gartner) vendor/supplier: eNewsletters case studies/white papers webcasts/webinars videos distributor websites vendor/supplier: sales representatives online: catalogs vendor/suppler: websites colleagues/peers/word-of-mouth industry conferences/trade shows For Information On Packaging To Learn About New Packaging
- 20. Social Media Use For which reasons do you regularly use/access each of the following social media platforms? 4% 5% 7% 14% 14% 19% 23% 51% 61% 66% 12% 5% 6% 22% 21% 18% 56% 38% 58% 25% Snapchat Tumblr Reddit Instagram Pinterest Twitter Facebook Google+ YouTube LinkedIn Personal Professional
- 21. Age What is your age? 55 or over 45% 45 - 54 32% 35 - 44 15% under 35 7% no answer 1%
- 22. Geographic Location Geographic Distribution Northeast 19% Midwest 22% South 23% West 33% unknown 3%
- 23. The findings cited in this report are based on a survey sponsored by UBM. The purpose of this research project was to learn about their audiences involvement in the food and beverage packaging market. The survey sample of 33,784 represented all emailable, domestic recipients of Packaging Digest who have opened an email from Packaging Digest three or more times in the last six months and who are classified by UBM as being involved in food and beverage packaging. The survey was designed jointly by Packaging Digest and Readex. Placement of the survey on a web page, distribution of the electronic survey invitations, and tabulation of the results were handled by Readex. As an incentive to participate, respondents were able to enter a drawing for the chance to win one of two $100 Visa gift cards. The survey was closed for tabulation with 1,632 total responsesa 5% response rate. To best represent the audience of interest, results are based on the 364 respondents who indicated on the first survey question that their companies primary activities are contract packager (involved with food and beverage) and/or food/beverage products manufacturer. This implies a reduction in the population represented to approximately 7,500 (or about 13% of Packaging Digests total emailable circulation). The margin of error for percentages based on 364 usable responses is 賊5.0 percentage points at the 95% confidence level. The margin of error for percentages based on smaller sample sizes will be larger.
- 24. About Readex Research Readex Research is a nationally recognized independent research company located in Stillwater, Minnesota. Its roots are in survey research for the magazine publishing industry, but specialization in conducting high-quality survey research (by mail and/or the Internet) has brought clients from many other markets, including associations, corporate marketers and communicators, and government agencies. Since its founding in 1947, Readex has completed thousands of surveys for hundreds of different clients. As a full-service survey research supplier, Readex offers professional services, and in-house processing of all phases of each project (traditional mailing, broadcast emailing, and data processing) to ensure complete control over project quality and schedule. Analytical capabilities include a range of multivariate statistics and modeling techniques in addition to the more traditional stub-and-banner tabulations. This survey was conducted and this report was prepared by Readex in accordance with accepted research standards and practices.