Fundraising on facebook

Feb 22, 2013Download as PPTX, PDF4 likes1,595 views

Fundraising on Facebook can be very effective. Facebook is responsible for 345% more final donations than organic search and raises 95.85% of donations from all social media. Over $250 million has been raised through Facebook. Popular fundraising apps on Facebook like Fundrazr and Donate App have processing fees of around 5% for a $100 donation. Non-profits have found success using Facebook pages and fundraising apps to raise money for causes. For example, one group raised $20,000 using the Donate App on their Facebook page to support a family member's medical expenses.

89%
Non Profits have significant
presence in facebook

Social fundraising facts

13.27% of final donations came directly though
social media. And that doesn’t even include email.

Social media is responsible for 345% more of final
donations when compared to organic search

Facebook plays the biggest role in donations, raising
95.85% of donations from all social media.

Social fundraising facts

$250 Over $250M* raised
Millions through Facebook

* Estimate based on analysis

Popular fundraising apps in Facebook
Processing Fees

4.75%

Fundrazr* Razoo Firstgiving
Causes
Donate App*
* Integrated with PayPal

Processing fees for a $100 transaction

Fundrazr* $ 5.00

$ 0.40
Donate App* $ 2.00 $ 2.40

Razoo $ 2.90

Causes $ 4.75

Firstgiving $ 7.50

* Integrated with PayPal

―We are consistently impressed
by the cause-focused
organizations using Facebook to
drive awareness and action
around society’s most pressing
problems. With a community of 1
billion people on Facebook,
every local cause can become a
global one — and every global
cause can turn into a personal
movement.‖

Make it easy to donate

SIMPLICITY BOOSTS
PARTICIPATION
A simple and easy to use interface will
make it easy for the participants to donate

These apps provide easy to donate interfaces. Leverage them

fundrazr.com

fb.com/donateapp

causes.com

firstgiving.com

razoo.com

http://www.facebook.com/MiraclesForJosh

On the morning of 6/30/2011 Josh Fell off a
ladder and severely injured his brain and
spine. The events of that day paved a rough
path into their future – Heather (wife),
Taylor daughter and others, that will be
ficancially and emotionally challenging

Success
Stories

"We've raised $20,000 from our Facebook
page to support Josh and his family in his
$20,000 raised using recovery. Thank you to the generous people
of Shreveport, LA and all our Facebook fans

Donate App who have helped us. Without our Facebook
page and app, we would have never been
able to raise this money"

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Kyla USA trip april 2010Connecting Up

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Kyla visited several organizations in the San Francisco and Atlanta areas that provide community services and information. Some of the key organizations visited include: - Eden Information & Referral in Hayward, CA, which operates a 211 service connecting people with social services and has been operating for over 30 years. - TechSoup in San Francisco, which provides technology resources and training to non-profits. Kyla learned about their library program that could potentially expand to include Australia. - Various locations in Atlanta during the Nonprofit Technology Conference, including learning about using social media and games to promote social change from presentations.

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This document discusses eradicating extreme poverty and hunger. It notes that the goal is to eliminate extreme poverty and hunger globally. Homelessness is an issue in the author's local community in Tacoma and Seattle. The author feels called to help those in need and has volunteered at a local rescue mission in the past. Social media platforms like Facebook could uniquely help this goal by allowing people to organize fundraisers and collect donations for charitable causes addressing extreme poverty and hunger.

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��

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Causes is a platform that enables non-profits to build communities and fundraise on Facebook. It was founded by Joe Green, Sean Parker, and Peter Thiel and has helped raise $35 million for thousands of non-profits since 2007. Causes has over 17,000 non-profit partners and allows donations to be made to any U.S. 501(c)(3) organization. The platform provides tools for non-profits to promote their cause, recruit supporters, do multi-channel outreach, and download donor information.

Networked Nonprofit: Care2 WebinarRad Campaign and Women Who Tech

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The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy. Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin

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proposalSophi Galloway

��

Sophi Galloway proposes that Abundant Harvest develop a Facebook page to generate more followers and donations. Currently without social media, Abundant Harvest is isolated from potential supporters. Research shows non-profits are increasingly using social media, which continues to reach broader audiences. A Facebook page could showcase the organization's work and impact to gain support from multiple generations that widely use Facebook. Maintaining a professional Facebook presence would cost nothing and help promote Abundant Harvest's mission.

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��

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��

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Fundraising on facebook

1. Fundraising on Facebook

2. 89% Non Profits have significant presence in facebook

3. Social fundraising facts 13.27% of final donations came directly though social media. And that doesn’t even include email. Social media is responsible for 345% more of final donations when compared to organic search Facebook plays the biggest role in donations, raising 95.85% of donations from all social media.

4. Social fundraising facts $250 Over $250M* raised Millions through Facebook * Estimate based on analysis

5. Popular fundraising apps in Facebook Processing Fees 4.75% Fundrazr* Razoo Firstgiving Causes Donate App* * Integrated with PayPal

6. Processing fees for a $100 transaction Fundrazr* $ 5.00 $ 0.40 Donate App* $ 2.00 $ 2.40 Razoo $ 2.90 Causes $ 4.75 Firstgiving $ 7.50 * Integrated with PayPal

7. ―We are consistently impressed by the cause-focused organizations using Facebook to drive awareness and action around society’s most pressing problems. With a community of 1 billion people on Facebook, every local cause can become a global one — and every global cause can turn into a personal movement.‖

8. Make it easy to donate SIMPLICITY BOOSTS PARTICIPATION A simple and easy to use interface will make it easy for the participants to donate These apps provide easy to donate interfaces. Leverage them

9. fundrazr.com fb.com/donateapp causes.com firstgiving.com razoo.com

10. Our recommendation

11. http://www.facebook.com/MiraclesForJosh On the morning of 6/30/2011 Josh Fell off a ladder and severely injured his brain and spine. The events of that day paved a rough path into their future – Heather (wife), Taylor daughter and others, that will be ficancially and emotionally challenging

12. Success Stories "We've raised $20,000 from our Facebook page to support Josh and his family in his $20,000 raised using recovery. Thank you to the generous people of Shreveport, LA and all our Facebook fans Donate App who have helped us. Without our Facebook page and app, we would have never been able to raise this money"

13. Click to visit on facebook

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Fundraising on facebook

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