Generositat en xarxa

Jun 3, 2016Download as PPTX, PDF0 likes41 views

Cada dia calen 1.000 donacions de sang a Catalunya per fer front a les necessitats dels malalts. El Banc de Sang ha estès a les xarxes socials la promocionar la donació de sang per tal d'assolir aquest objectiu. En aquesta presentació expliquen de quina manera.

Generositat
en xarxa
Jornada de treball
col·laboratiu en xarxa:
Generositat, Coneixement i
Salut
Departament
de comunicació
Barcelona, 6 de juny de 2016

Què volíem?
• Posar-nos als llocs on
són els donants
• Coneixe’ls millor
• Fer-los copartíceps
• Pla estratègic

facebook.com/donarsang
Seguidors: 17.600 (12%)
Des de juny de 2009.
Actius des de maig de 2012
• Fidelització
• Captació per prescripció
• Pertinença

twitter.com/donarsang
Seguidors: 10.800 (20%)
Des de juny de 2009.
Actius des de maig de 2012
• Interacció directa
• Acompanyament
• Divulgació

facebook.com/bancdellet
Seguidors: 2.700 (32%)
Llançament 2014
• Suport a les mares
• Captació per prescripció
• Sentiment de pertinença

instagram.com/donarsang
Seguidors: 2.100
Presència des de 2015
• Dinamització
• Fomentar continguts
audiovisuals

flickr.com/bancsang
youtube.com/bancsang
Repositori d’imatges i vídeos
per a mitjans, col·laboradors,
etc.
linkedin.com/bancsang

Inclusiva
https://www.youtube.com/watch?v=OC_x3gXykN4

Si saps el per a què, trobaràs el com
Font: Boston Consulting Group
Si saps el per a què, trobaràs el com

Ets qui diem que ets
Una recomanació per part d’un usuari
de Facebook augmenta les possibilitats
de compra de 2 de cada 3 dels seus
amics a la xarxa social

Que el llegir no ens faci perdre
l’escriure

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