This document discusses mobile advertising in the UK. It provides an overview of Somo Ltd, a mobile marketing agency, and its services. It also covers the growing UK smartphone market and the revenue opportunities from mobile advertising. Some key points include:
- Somo Ltd is a full service mobile marketing agency that provides strategic consultancy, mobile websites, applications, creative services, advertising campaigns, and measurement/optimization.
- The UK smartphone market is one of the largest in Europe, with 34% of mobile devices being smartphones. This drives significant revenue opportunities for mobile advertising.
- Applications and app stores are major drivers of brands moving to smartphones, with the average user installing 7 new apps per month. Global mobile app
The document discusses the BBC's mobile platforms and strategies. It notes that the BBC reaches 97% of the UK population across TV, radio and online, averaging 20 hours per week consumed. It also reports that the BBC had over 240 million people consuming its news worldwide each week in early 2011. Key drivers of traffic to the BBC mobile platforms were noted as sports, news, and the BBC iPlayer app, with breaking news events also driving spikes in mobile usage. The document concludes by announcing the launch of the BBC iPlayer app and hints that the BBC will be people's "ticket" to the 2012 Olympic Games mobile coverage.