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? ????? ????? ?????? ???"? ??"? (?????:????), ???? ???? ?-20 ?????? ?, ?????? ?????? ?-62%.
? ??? ???? ???? 30.6.2014 ?-6.5 ?????? ?
? ????? ?????, ?????? ??????? ??? ????? ?????? ???????? ????????
? ????? 3 ???? ?????? ??????? ????? ?????? ????????
? ????? ?????? ?????? ????? ?????? (Agency)
? ????? ??? ?????? ?????? ?????
? ?????? ?????, ?????, ?????? ???? ??????? ?? ?????? ??????? ?????
? ????????? ?????? ¨C ????? ?? ????? ???????, ?????? ??????? ?????.
????? ?????? ?????? ????????
????? ?????? ?????? ???????? Hanan Lev ? ??? ??
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????? ??????? ?????? ??? ???? ???????? ????????? ???? ???? ?? ?????? ????????????? ????? ???? ????? 2017 - ???? ????? ?????
????? ????? ???? ????? 2017 - ???? ????? ?????Asaf Meir
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????? ???? ??????? ?????? ??????? ??? ?????.
????? ????? -
???? ????? ???????? ???? ?????? ????? ?????Peak End Rule IPR ??????????
Peak End Rule IPR ??????????Peak End Rule IPR
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?????? ?????? ?????? ?????? ????????.
Peak End Rule
??????? ?????????, ???????? ???????????.
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????? ????? ???
????? ?????? ??????, ????? ????? (?? ??????) ???????? ?? ??? ????? ???? ?????,
?????? ??????? ????????? ??????? ?????? ??????? ???????.
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???? ????? ?? swot ???????, ????? ????? ????? ???? ????
????? ??????? ??????, ???? ????? ????? ?????? ????? ?????
????? ?????? ???????.
????? ???????? ???????
????? ?????, ????? ?????, ???? ?????, ????? ???? ??? ?????? ???? ?????
???"? ???? ?????? ??????? ????? ???????? ???? ????? ????.
????? ?????? / ????? ?????
????? ?????? ????????? ????? ??????, on line / off line, ???? ?????? ?????
??????? ??????? ????????, ????? ????? ????? ?????? ?????? ????.
????? ?????? ??????
????? ????? ?????? ??? ????? ???????, ????? ?????? ???? ??????,
?????, ????? ?????? ????? ?????, ?????? ????? ?????? ??????.
?????? ?????? ????? ?? ??? ???????? ??? ???????:
?????? / ?????????? / ?????????? ????? ????????? ????? ??????????? ??????? ???????
???? ????? ????? ????? ?????? ????? ?????? ?????? ?? ?????? ?????? ????? ??? ??? ?????
?? ???? ??????? ?????? ????, ?? ????? ??? ????, ?? ????? ????? ??????????? ??????, ?? ??
???? ???? ???? ????? ?????? ????? ????? ?? ???? ?? ????? ??????? ???? ?????.
????, ?????? ??????? ????? ????? ????? ????? ??????? ?????? ????? ???? ?????? ????
????????. ??????? ?? ???? ?????? ?? ?????? ????????, ??? ???? ??? ???? ?? ???? ??????
????? ???? ???? ????? ??????.
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Uplift modelling, also known as incremental modelling, true lift modelling, or net modelling is a predictive modelling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual's behaviour.???????? ?????? ????? ????- ??? ??????
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?
? ????? ????? ?????? ???"? ??"? (?????:????), ???? ???? ?-20 ?????? ?, ?????? ?????? ?-62%.
? ??? ???? ???? 30.6.2014 ?-6.5 ?????? ?
? ????? ?????, ?????? ??????? ??? ????? ?????? ???????? ????????
? ????? 3 ???? ?????? ??????? ????? ?????? ????????
? ????? ?????? ?????? ????? ?????? (Agency)
? ????? ??? ?????? ?????? ?????
? ?????? ?????, ?????, ?????? ???? ??????? ?? ?????? ??????? ?????
? ????????? ?????? ¨C ????? ?? ????? ???????, ?????? ??????? ?????.
????? ?????? ?????? ????????
????? ?????? ?????? ???????? Hanan Lev ? ??? ??
?
????? ??????? ?????? ??? ???? ???????? ????????? ???? ???? ?? ?????? ????????????? ????? ???? ????? 2017 - ???? ????? ?????
????? ????? ???? ????? 2017 - ???? ????? ?????Asaf Meir
?
????? ???? ??????? ?????? ??????? ??? ?????.
????? ????? -
???? ????? ???????? ???? ?????? ????? ?????Peak End Rule IPR ??????????
Peak End Rule IPR ??????????Peak End Rule IPR
?
?????? ?????? ?????? ?????? ????????.
Peak End Rule
??????? ?????????, ???????? ???????????.
Interactive PR agency for brand web management & marketing?????? ?????? ?????? ?????? ???????? - BRANDWIZ
?????? ?????? ?????? ?????? ???????? - BRANDWIZBrandWiz (Strategic, Branding & Design)
?
????? ????? ???
????? ?????? ??????, ????? ????? (?? ??????) ???????? ?? ??? ????? ???? ?????,
?????? ??????? ????????? ??????? ?????? ??????? ???????.
????? ?????? ??????
???? ????? ?? swot ???????, ????? ????? ????? ???? ????
????? ??????? ??????, ???? ????? ????? ?????? ????? ?????
????? ?????? ???????.
????? ???????? ???????
????? ?????, ????? ?????, ???? ?????, ????? ???? ??? ?????? ???? ?????
???"? ???? ?????? ??????? ????? ???????? ???? ????? ????.
????? ?????? / ????? ?????
????? ?????? ????????? ????? ??????, on line / off line, ???? ?????? ?????
??????? ??????? ????????, ????? ????? ????? ?????? ?????? ????.
????? ?????? ??????
????? ????? ?????? ??? ????? ???????, ????? ?????? ???? ??????,
?????, ????? ?????? ????? ?????, ?????? ????? ?????? ??????.
?????? ?????? ????? ?? ??? ???????? ??? ???????:
?????? / ?????????? / ?????????? ????? ????????? ????? ??????????? ??????? ???????
???? ????? ????? ????? ?????? ????? ?????? ?????? ?? ?????? ?????? ????? ??? ??? ?????
?? ???? ??????? ?????? ????, ?? ????? ??? ????, ?? ????? ????? ??????????? ??????, ?? ??
???? ???? ???? ????? ?????? ????? ????? ?? ???? ?? ????? ??????? ???? ?????.
????, ?????? ??????? ????? ????? ????? ????? ??????? ?????? ????? ???? ?????? ????
????????. ??????? ?? ???? ?????? ?? ?????? ????????, ??? ???? ??? ???? ?? ???? ??????
????? ???? ???? ????? ??????.
UPLIFTING MODEL
UPLIFTING MODELIrena Spivak
?
Uplift modelling, also known as incremental modelling, true lift modelling, or net modelling is a predictive modelling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual's behaviour.???????? ?????? ????? ????- ??? ??????
???????? ?????? ????? ????- ??? ??????Eddie Laventman ??? ??????
?
????? ?????? ??? ?????? ????????? ?? ????? ?? ???? ?- WIX ????? ?????? ????? ???? ROI
????? ?????? ????? ???? ROIshimontahar
?
?????? ????? ????? ???????? ,????? ???????? ?????? ?????, ??????/???"? ????? : ??????????? , ????? ?????? ????? , ????? ?????? ??????, ???????? ??????? ????????????? ?????? ?????? ????????? ??????? ???????
????? ?????? ?????? ????????? ??????? ???????YaelOvadia
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??? ??????, ????? ??????? ????? ?????? ?? ????? ???????? ??????? ??????? ???? ?????? ????? ??????????? ????? ???? ??? 2017
????? ????? ???? ??? 2017Asaf Meir
?
???? ?????? ??????? ??? ?????.
??????? ???? ?????? ?? ????. ????? ?????, ????? ?????, ??????????? ?????? ??????metako ????? ????? ???????
metako ????? ????? ???????eranroseman
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????? ?????? ??????? ?? ?????? ??????? ?????? ????? ?????? ?????? ?? ?????? ??????? ?????? ????? - ??????? ???????? ?????? ????? ????? ?????
????? ?????? ???? ??????? ????? - ??? ????? ???????
????? ????? ?????? ??????? ?????
????? ?????? ??????? ?? metako ?????? ?-3 ?????:
????? ???? ????????? ?????? (Lead generation)
????? ???? ??????? ??????? (Win-Ratio)
????? ???? ????? ?????? (Cross-sale & Up-sale)Ad
Girit
- 1. S earch E ngine O ptimization S earch E ngine M arketing S ocial M edia O ptimization SEO SEM SMO ?????? ????? ?????? ??????
- 2. ???? ?????? ????? ???? ?? ??? ????? ??????? ????? ????? , ????? ? -85% ???????? ?????? ??? ??? ???? ?????? ?????? . S earch E ngine O ptimization
- 3. ?????? ! ?????? ! ?????? ! ????? ????? ??????? ?????????? ??????? / ??????? ????? ?????? ?????? ???? ????????? ?? ' ????? ?????????? '
- 4. ????? ???????? ???? ... ????? ????? ?????? ???????? ??????????? ??? ?????? ????? ????? ??????? ????????? ?????? ????? ????? ?????? ???? ?????? P.R ?????
- 5. ?? ????? ?????? ? ???????? ?????? ???????? ?????? ????? ?????? ?????? ?? ????? ????? ???? ?? ????? ????? ????? ????? ?????? ?????? ????? ????? ?????? ?? ?????? ??????
- 6. ????? ??? ????? ????? ????? ??????? ????? ?????? ?????? ????????? . ????? ??????? ?????? ??????
- 7. ????? ????? ????? ??? ????? ??????? ????? ??????? ?????? ?????? ????? ?????? ?????? ????????? .
- 8. ????? ??? ????? ????? ????? ??????? ????? ?????? ?????? ????????? . ????? ??????? ?????? ??????
- 9. ????? ??? ????? ????? ????? ??????? ????? ?????? ?????? ????????? . ????? ??????? ?????? ??????