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Global Marketing&Advertising Final Presentation
Product Info
 Marinated and Cooked

 Multiple cooking methods: Grill, Broil, Fry

 Single Packages

 10 or More in Vacuum Packages

 All kinds: Beef, Chicken, Pork, CH Wings and etc.
Market: America
 A Large Country, Diversity

 Population: 311M

 Like BBQ: Popular throughout the country

 No Age Limit

 Particularly Young People: Simple, less work
Global Marketing&Advertising Final Presentation
Go to Market
 Time: Spring, Summer, April ~ October

 Location: East Coast, and West Coast

 Manufacturing Company: Juans Corp. in NY

 Focus on supermarkets around universities

 Having Taste Test in supermarkets
SWOT
? Strength                            ? Weakness

? Largest and the most important      ? High labor payment
  market in the world                 ? Economy is vulnerable.
? The economy is driven majorly by    ? Although being called a free
  its consumers                         market economy, the government
? Regulates on private sectors in       regulates certain sectors.
  order to prevent monopolies         ? Exchange rate is also being
? Advanced in technological             affected.
  systems; computers, medical, etc

? Opportunities                       ? Threats

? The major retailers cover the       ? Huge Competition
  entire market which gives product   ? High advertising and promotion
  exposure to more people               costs
? Getting your product endorsed by    ? Consumers have more choices
  a celebrity will open many doors    ? Products go bad
Thank you

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Global Marketing&Advertising Final Presentation

  • 2. Product Info Marinated and Cooked Multiple cooking methods: Grill, Broil, Fry Single Packages 10 or More in Vacuum Packages All kinds: Beef, Chicken, Pork, CH Wings and etc.
  • 3. Market: America A Large Country, Diversity Population: 311M Like BBQ: Popular throughout the country No Age Limit Particularly Young People: Simple, less work
  • 5. Go to Market Time: Spring, Summer, April ~ October Location: East Coast, and West Coast Manufacturing Company: Juans Corp. in NY Focus on supermarkets around universities Having Taste Test in supermarkets
  • 6. SWOT ? Strength ? Weakness ? Largest and the most important ? High labor payment market in the world ? Economy is vulnerable. ? The economy is driven majorly by ? Although being called a free its consumers market economy, the government ? Regulates on private sectors in regulates certain sectors. order to prevent monopolies ? Exchange rate is also being ? Advanced in technological affected. systems; computers, medical, etc ? Opportunities ? Threats ? The major retailers cover the ? Huge Competition entire market which gives product ? High advertising and promotion exposure to more people costs ? Getting your product endorsed by ? Consumers have more choices a celebrity will open many doors ? Products go bad