Goldstar в Одноклассниках. Кейс от агентства Red Keds
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Документ описывает новый бренд Goldstar в социальной сети Одноклассники, ориентированный на мужчин 25–40 лет с низким и средним доходом, которые ценят практичность и комфорт. Продвижение бренда включает контент с экспериментами и весельем, а также взаимодействие с подписчиками через комментарии и видео. Основные мероприятия включают публикацию полезной информации и проведение онлайн-викторин для привлечения аудитории.
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Goldstar в Одноклассниках. Кейс от агентства Red Keds
- 1. GoldStar в Одноклассниках Креатив, который выстреливает
- 2. Бренд новый, только начал продаваться. Без истории, ценностей, брендбука, без каких-либо активов изацепок. Можно сказать, что с «Le Tour de Ok»иначалось его продвижение вИнтернете…
- 4. мужчины 25–40 истарше; Преимущественно жители регионов; Доход средний и ниже среднего; Занятые семейные люди, укоторых есть работа, теща, гараж, собака, машина; Вынуждены экономить исчитать деньги; Бережливы, рациональны, практичны, хозяйственны, аккуратны; Ценят комфорт ипорядок вдоме; непереплачивают забренд, ненуждаются всуперфункционале.
- 5. Сообщество для хозяйственных и практичных, в котором можно пошалить!
- 6. ГАЛЯ STARЦЕВА Милая симпатичная девушка, которая любит пошалить (в отличие от жены и тещи). В сообществе публикуется полезная и практичная информация, а ГАЛЯ вносит в него немного иррациональности и веселья, предлагая пользователям немного поэксперементировать и реализовать свои иррациональные желаниЯ.
- 7. ПОДПИСЧИКИ + общается в комментариях публикует видео экспериментов публикует основной контент СТРАНИЦА GOLDSTAR ГАЛЯ
- 8. 1 Попробовать приготовить «быстрый омлет» 2 подогреть диск стаса михайлова 3 Увеличить запасы мыла в хозяйстве
- 9. Понедельник Объявляем, с какой техникой проводим эксперимент Вторник Среда Собираем голоса Четверг Пятница Снимаем видео Выкладываем видео
- 10. 2 эксперимента 1 вечеринка в Одноклассниках 1 онлайн-викторина 900+ друзей
- 13. НЕДЕЛЯ 1 РАБОТАЕМ НА ОХВАТ
- 30. это диво! то да! Вот Вот э лом чтиво. т с кримина Не дружи волта Джон. а Джон, Тра Траволт он вооружён. Бумбоксом из ГУМа час пришла К нему тот рман Ума! босу ногу Ту На
- 31. это диво! то да! Вот Вот э лом чтиво. т с кримина Не дружи волта Джон. а Джон, Тра Траволт он вооружён. Бумбоксом из ГУМа час пришла К нему тот рман Ума! босу ногу Ту На
- 33. 5000
- 40. Больше кейсов и информации про SMM в одноклассниках на ok.ru/smm