Guerilla Networking

Jan 21, 2014Download as PPTX, PDF1 like581 views

Dokumen tersebut membandingkan pendekatan tradisional dan guerilla dalam networking. Pendekatan guerilla menekankan strategi proaktif seperti menjadi pakar, menulis buku, menawarkan bantuan, dan menjadi terkenal agar orang lain tertarik untuk berhubung.

STARTUP
ABS

Guerrilla
Networking
Jay Conrad Levinson & Monroe Mann



TRADISIONAL: Membaca buku seseorang yang
anda berharap akan berjumpa suatu hari nanti



GUERILLA: Menulis buku akan menjadikan anda
seseorang yang orang ingin bertemu

STARTUP
ABS

1 Menulis Buku yang Berjaya



TRADISIONAL: Cuba berjumpa dengan dan
menjadi rakan dengan pakar dalam bidang
anda.



GUERILLA: Berusaha menjadi pakar dalam
bidang anda.

STARTUP
ABS

2 Menjadi Pakar dalam Bidang
Anda Kuasai



TRADISIONAL: Berangan-angan mahu berjumpa
dengan orang yang terkenal.



GUERILLA: Menjadi orang terkenal, supaya
ramai orang mahu bertemu anda.

STARTUP
ABS

3 Menjadi Terkenal



TRADISIONAL: Mahu mendapatkan duit orang.



GUERILLA: Menjadi pelabur (Khadijah) dalam
projek orang lain. Menaikkan reputasi.

STARTUP
ABS

4 Menjadi Pelabur (Khadijah)



TRADISIONAL: Bertungkus-umus mencari
siapakah mereka yang menjadi network hub
agar dapat berhubung dengan mereka.



GUERILLA: Menjadi network hub, agar orang
mahu berhubung dengan anda.

STARTUP
ABS

5 Menjadi Network Hub



TRADISIONAL: Cuba mendapat perhatian
media.



GUERILLA: Membuat sesuatu yang ‘cool’ agar
media yang mahu membuat liputan tentang
anda.

STARTUP
ABS

6 Mendapatkan Perhatian Media



TRADISIONAL: Menunggu-nunggu untuk
dipimpin.



GUERILLA: Mengambil peluang untuk memimpin
dan membuat perubahan walaupun kecil.

STARTUP
ABS

7 Memimpin



TRADISIONAL: Cuba mendapatkan bantuan
orang untuk membantu kita.



GUERILLA: Menghulurkan bantuan kepada
orang lain.

STARTUP
ABS

8 Tawarkan Pertolongan



TRADISIONAL: Orang akan melupakan anda
sebaik sahaja mereka meninggalkan bilik.



GUERILLA: Setiap orang bercakap tentang anda
sebaik sahaja anda melangkah keluar.

STARTUP
ABS

9 Memperkenalkan Diri dengan
Cara Tidak Dapat Dilupakan.



TRADISIONAL: Senyum apabila suka, atau
mebghilangkan kesedihan.



GUERILLA: Menarik orang untuk berkawankawan dengan kita.

STARTUP
ABS

10 SENYUM



TRADISIONAL: Mengharapkan ada orang yang
kenal dan akan menegur anda.



GUERILLA: Fikir seperti tiada orang mengenali
kita dan mengambil jalan berkenalan.

STARTUP
ABS

11 Memulakan Perbualan

Senarai �ݺ�ߣ Startup ABS
 Membina

Keyakinan & Kesetiaan
Pelanggan KLIK!
 Faktor-Faktor Penting yang Perlu
Diambil Kira Sebelum Kita Mula
Berbisnes KLIK!
 Strategi Masuk Pasaran KLIK!

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summarySpeakerHub

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next Tessa Mero

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The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

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2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal

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Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta

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Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs

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How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp

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2024 State of Marketing Report – by HubspotMarius Sescu

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Everything You Need To Know About ChatGPTExpeed Software

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Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

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How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

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AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

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Skeleton Culture CodeSkeleton Technologies

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PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

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Content Methodology: A Best Practices Report (Webinar)contently

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How to Prepare For a Successful Job Search for 2024Albert Qian

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Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

��

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

��

5 Public speaking tips from TED - Visualized summarySpeakerHub

��

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

��

Getting into the tech field. what next Tessa Mero

��

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

��

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

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