How CMOs Should Use Service Innovation To Break Out In Saturated MarketsOdem Global, Inc.
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CMOs should look to service innovation to stand out in saturated markets. Service innovation is the first attempt to carry out, improve on, or make a significant contribution to an existing product, process or service. It enables companies to focus on their ultimate goals of cross-selling, upselling and retention to build deep lifetime value. Companies that plan for new growth by determining their service innovation goals and required resources are more likely to succeed, while those that treat it as an afterthought risk costly overhead and failure to create new revenue streams.
For many large brands item number two or three listed on the company’s Capex sheet says ‘Media’. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMO’s charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
e-learning involves using electronic technologies to create learning experiences. It includes delivering content digitally and providing learning support services. Broadly defined, any use of electronic technologies for learning purposes can be considered e-learning. The most popular modality is online or web-based learning, which allows learners to access resources, activities, and interact with others from a computer connected to the internet. Communication can occur synchronously in real-time or asynchronously through forums and messaging. E-learning provides many benefits such as flexibility, eliminating barriers of time and distance, and facilitating collaborative and self-paced learning.
DCA 75% of M&As fail or add no value. Here are 10 steps that make them work.Odem Global, Inc.
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75% of M&As fail or add no value. This discussion guide is based on extensive research and looks at the hurdles, how to avoid them and a check list to assure a successful approach.
The document discusses strategies for managing change and people through change. It provides tips for communication, scheduling, and using email effectively. These include holding regular staff meetings to share information, walking with executives between meetings, compiling a daily "top 5" email, and sending an end-of-day email to avoid interrupting employees. The goal is to help executives and their teams adapt to change, build rapport, and ensure everyone stays informed and on the same page.
The document provides 6 ways for a company's office to encourage growth fast. It suggests having client service teams engage clients and vendors to generate opportunities. It also recommends sending handwritten notes to influential people, demonstrating expertise by emailing articles to clients, writing provocative articles and pitching them for publication, hosting informal discussion groups with important contacts, and creating a competitive initiative that promotes the business through persistence and determination. The overall goal is to inspire teams to seize opportunities and win new business through hands-on collaboration and real world growth strategies.
Breu introducció al bloc a la seva estratègia digital per a la promoció de la Farmacologia ClÃnica.
Curs d'actualització en Farmacologia ClÃnica (Fundació ICF). 13 de gener de 2015.
Sessió Farmacologia (Hosp Vall d'Hebron) sobre el projecte Dr. Third (MQD AGAUR 2010) sobre l'útilització de Facebook per als alumnes de 3er de medicina.
La web evolucionó hacia las redes sociales, permitiendo a las personas conectarse e interactuar entre sÃ. Las redes sociales como Facebook, Twitter y LinkedIn se han vuelto omnipresentes en la vida cotidiana de las personas y las organizaciones, ofreciendo nuevas formas de comunicación y colaboración. Estas plataformas han transformado la manera en que las personas se relacionan y comparten información.
El documento describe el entorno de aprendizaje en lÃnea, incluyendo cómo acceder, la estructura de los cursos, los módulos temáticos, las herramientas de comunicación y planificación, y los tipos de actividades como cuestionarios, encuestas, entregas individuales y foros de discusión.
Sessió Farmacologia (Hosp Vall d'Hebron) sobre el projecte Dr. Third (MQD AGAUR 2010) sobre l'útilització de Facebook per als alumnes de 3er de medicina.
La web evolucionó hacia las redes sociales, permitiendo a las personas conectarse e interactuar entre sÃ. Las redes sociales como Facebook, Twitter y LinkedIn se han vuelto omnipresentes en la vida cotidiana de las personas y las organizaciones, ofreciendo nuevas formas de comunicación y colaboración. Estas plataformas han transformado la manera en que las personas se relacionan y comparten información.
El documento describe el entorno de aprendizaje en lÃnea, incluyendo cómo acceder, la estructura de los cursos, los módulos temáticos, las herramientas de comunicación y planificación, y los tipos de actividades como cuestionarios, encuestas, entregas individuales y foros de discusión.