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Hippo GetTogether
 Usability Sidetrack
 20 Aug 2010, Amsterdam, Felix Meritis

 Rolf van der Steen ? r.vandersteen@onehippo.com




                                                                    About me
EUROPE ? AMSTERDAM    HIPPO B.V. ? OOSTEINDE 11 ? 1017 WT AMSTERDAM ? THE NETHERLANDS ? +31 20 5224466
USA ? SAN FRANCISCO   HIPPO USA INC. ? 185 H STREET, SUITE B ? PETALUMA CA 94952 ? USA ? +1 707 773 4646   WWW.ONEHIPPO.COM ? INFO@ONEHIPPO.COM ? SALES@ONEHIPPO.COM
Schedule
                                     13:30 - 14:00

         Brief introduction on usability

                                     14:00 - 15:30

                     Practical workshop
                                                     Your input is valuable here




Hippo GetTogether - Usability Sidetrack                               20 Aug 2010   2
What is Usability
  ¡°Usability really just means making
    sure that something works well¡±




                           Steve Krug - www.sensible.com



Hippo GetTogether - Usability Sidetrack                    20 Aug 2010   3
Usability = Ease of Use

¡°The ease in in which people can use a
  ¡°The ease which users can use Hippo
particular toolto achieve aaparticular goal¡±
 CMS/Portal to achieve particular goal¡±
                               en.wikipedia.org/wiki/usability




                                  Ease of Use




  Hippo GetTogether - Usability Sidetrack                        20 Aug 2010   4
What defines usability

Usability is defined by five quality components:
  ¡ñ   Learnability
  ¡ñ   Efficiency
  ¡ñ   Memorability
  ¡ñ   Error tolerance
  ¡ñ   Satisfaction
                                  Jakob Nielsen - www.useit.com




      Hippo GetTogether - Usability Sidetrack                     20 Aug 2010   5
Why is usability important
¡ñ   Usability increases conversion
¡ñ   Usability improves productivity
¡ñ   Usability reduces amount of support
¡ñ   Usability reduces training cost
¡ñ   Usability differentiates from competitors

                              Overall satisfaction:
                              returning customers,
                                 continued use

      Hippo GetTogether - Usability Sidetrack         20 Aug 2010   6
How to improve usability
 ¡°Usability is a quality attribute that assesses how easy user interfaces are to use.¡±


   ¡°The word usability also refers to
  methods for improving ease-of-use
     during the design process.¡±
                            Jakob Nielsen - www.useit.com




Hippo GetTogether - Usability Sidetrack                                        20 Aug 2010   7
User Centered Design




                     Anthony Colfelt - www.boxesandarrows.com




Hippo GetTogether - Usability Sidetrack                         20 Aug 2010   8
Methods for UCD
¡ñ   Persona's                                   ¡ñ   Heuristic evaluation
¡ñ   Mental models                               ¡ñ   Use cases
¡ñ   Prototyping                                 ¡ñ   Interviews
¡ñ   Scenarios                                   ¡ñ   Storyboarding
¡ñ   Usability testing                           ¡ñ   Design patterns
¡ñ   Expert reviews                              ¡ñ   Participatory design
¡ñ   Focus groups                                ¡ñ   etc
                                                          Many methods available
      Hippo GetTogether - Usability Sidetrack                        20 Aug 2010   9
Usability and User Experience




                      Peter Morville - www.semanticstudios.com

Hippo GetTogether - Usability Sidetrack                          20 Aug 2010   10
Usability at Hippo

Enough of the theoretical stuff
           How are we doing this at Hippo




    Hippo GetTogether - Usability Sidetrack   20 Aug 2010   11
Where we are coming from




                     Anthony Colfelt - www.boxesandarrows.com




Hippo GetTogether - Usability Sidetrack                         20 Aug 2010   12
Where we are going to




                     Anthony Colfelt - www.boxesandarrows.com

Hippo GetTogether - Usability Sidetrack                         20 Aug 2010   13
How do we do that

Integrating UCD into Agile development process
¡ñ   Usability testing
¡ñ   Persona's
¡ñ   Design patterns
¡ñ   User stories




      Hippo GetTogether - Usability Sidetrack   20 Aug 2010   14
Usability testing




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   15
Personas




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   16
Design patterns




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   17
User stories




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   18
Workshop
¡ñ   Introductions
¡ñ   Top 10 improvements
                                               untill time runs out
¡ñ   Persona's                                  or you get bored with me +
¡ñ   Today's design




     Hippo GetTogether - Usability Sidetrack                     20 Aug 2010   19
Introductions
¡ñ   Name
    What you do    Please include your experience
¡ñ
                        with Hippo products
¡ñ   Where you're from
¡ñ   Three tags




      Hippo GetTogether - Usability Sidetrack       20 Aug 2010   20
Workshop 'rules'
¡ñ   Focus on CMS 7
¡ñ   Focus on usability of the CMS UI
¡ñ   Hippo Go Green demo to demonstrate


                   Feel free to say anything!




     Hippo GetTogether - Usability Sidetrack    20 Aug 2010   21
Top 10 improvements
¡ñ   Usability method: Focus Group
¡ñ   Write down your most wanted improvements on
    post-its
¡ñ   Take a turn in presenting your improvements
¡ñ   Collectively cluster improvements
¡ñ   Collectively prioritize improvements




     Hippo GetTogether - Usability Sidetrack   20 Aug 2010   22
Break?




Hippo GetTogether - Usability Sidetrack    20 Aug 2010   23
Personas
¡ñ   Usability method: Personas
¡ñ   Create personas
¡ñ   In groups, one persona per group
¡ñ   Personal input is desired
¡ñ   Template is provided
¡ñ   Presentation in ¡°a day in the life of ...¡± scenario



      Hippo GetTogether - Usability Sidetrack   20 Aug 2010   24
Today's design
¡ñ   Usability method: Participatory Design
¡ñ   Select improvement (tab management)
¡ñ   Generate use cases
¡ñ   Rapid prototyping: wireframes / sketches
¡ñ   Presentation




     Hippo GetTogether - Usability Sidetrack   20 Aug 2010   25
Wrap up

Your questions

... ?

             My questions

             Opinion on sidetrack?
             Interested in participating in usability tests?




        Hippo GetTogether - Usability Sidetrack    20 Aug 2010   26
Hippo GetTogether - Usability Sidetrack   20 Aug 2010   27

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Hippo GetTogether Usability Sidetrack

  • 1. Hippo GetTogether Usability Sidetrack 20 Aug 2010, Amsterdam, Felix Meritis Rolf van der Steen ? r.vandersteen@onehippo.com About me EUROPE ? AMSTERDAM HIPPO B.V. ? OOSTEINDE 11 ? 1017 WT AMSTERDAM ? THE NETHERLANDS ? +31 20 5224466 USA ? SAN FRANCISCO HIPPO USA INC. ? 185 H STREET, SUITE B ? PETALUMA CA 94952 ? USA ? +1 707 773 4646 WWW.ONEHIPPO.COM ? INFO@ONEHIPPO.COM ? SALES@ONEHIPPO.COM
  • 2. Schedule 13:30 - 14:00 Brief introduction on usability 14:00 - 15:30 Practical workshop Your input is valuable here Hippo GetTogether - Usability Sidetrack 20 Aug 2010 2
  • 3. What is Usability ¡°Usability really just means making sure that something works well¡± Steve Krug - www.sensible.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 3
  • 4. Usability = Ease of Use ¡°The ease in in which people can use a ¡°The ease which users can use Hippo particular toolto achieve aaparticular goal¡± CMS/Portal to achieve particular goal¡± en.wikipedia.org/wiki/usability Ease of Use Hippo GetTogether - Usability Sidetrack 20 Aug 2010 4
  • 5. What defines usability Usability is defined by five quality components: ¡ñ Learnability ¡ñ Efficiency ¡ñ Memorability ¡ñ Error tolerance ¡ñ Satisfaction Jakob Nielsen - www.useit.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 5
  • 6. Why is usability important ¡ñ Usability increases conversion ¡ñ Usability improves productivity ¡ñ Usability reduces amount of support ¡ñ Usability reduces training cost ¡ñ Usability differentiates from competitors Overall satisfaction: returning customers, continued use Hippo GetTogether - Usability Sidetrack 20 Aug 2010 6
  • 7. How to improve usability ¡°Usability is a quality attribute that assesses how easy user interfaces are to use.¡± ¡°The word usability also refers to methods for improving ease-of-use during the design process.¡± Jakob Nielsen - www.useit.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 7
  • 8. User Centered Design Anthony Colfelt - www.boxesandarrows.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 8
  • 9. Methods for UCD ¡ñ Persona's ¡ñ Heuristic evaluation ¡ñ Mental models ¡ñ Use cases ¡ñ Prototyping ¡ñ Interviews ¡ñ Scenarios ¡ñ Storyboarding ¡ñ Usability testing ¡ñ Design patterns ¡ñ Expert reviews ¡ñ Participatory design ¡ñ Focus groups ¡ñ etc Many methods available Hippo GetTogether - Usability Sidetrack 20 Aug 2010 9
  • 10. Usability and User Experience Peter Morville - www.semanticstudios.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 10
  • 11. Usability at Hippo Enough of the theoretical stuff How are we doing this at Hippo Hippo GetTogether - Usability Sidetrack 20 Aug 2010 11
  • 12. Where we are coming from Anthony Colfelt - www.boxesandarrows.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 12
  • 13. Where we are going to Anthony Colfelt - www.boxesandarrows.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 13
  • 14. How do we do that Integrating UCD into Agile development process ¡ñ Usability testing ¡ñ Persona's ¡ñ Design patterns ¡ñ User stories Hippo GetTogether - Usability Sidetrack 20 Aug 2010 14
  • 15. Usability testing Hippo GetTogether - Usability Sidetrack 20 Aug 2010 15
  • 16. Personas Hippo GetTogether - Usability Sidetrack 20 Aug 2010 16
  • 17. Design patterns Hippo GetTogether - Usability Sidetrack 20 Aug 2010 17
  • 18. User stories Hippo GetTogether - Usability Sidetrack 20 Aug 2010 18
  • 19. Workshop ¡ñ Introductions ¡ñ Top 10 improvements untill time runs out ¡ñ Persona's or you get bored with me + ¡ñ Today's design Hippo GetTogether - Usability Sidetrack 20 Aug 2010 19
  • 20. Introductions ¡ñ Name What you do Please include your experience ¡ñ with Hippo products ¡ñ Where you're from ¡ñ Three tags Hippo GetTogether - Usability Sidetrack 20 Aug 2010 20
  • 21. Workshop 'rules' ¡ñ Focus on CMS 7 ¡ñ Focus on usability of the CMS UI ¡ñ Hippo Go Green demo to demonstrate Feel free to say anything! Hippo GetTogether - Usability Sidetrack 20 Aug 2010 21
  • 22. Top 10 improvements ¡ñ Usability method: Focus Group ¡ñ Write down your most wanted improvements on post-its ¡ñ Take a turn in presenting your improvements ¡ñ Collectively cluster improvements ¡ñ Collectively prioritize improvements Hippo GetTogether - Usability Sidetrack 20 Aug 2010 22
  • 23. Break? Hippo GetTogether - Usability Sidetrack 20 Aug 2010 23
  • 24. Personas ¡ñ Usability method: Personas ¡ñ Create personas ¡ñ In groups, one persona per group ¡ñ Personal input is desired ¡ñ Template is provided ¡ñ Presentation in ¡°a day in the life of ...¡± scenario Hippo GetTogether - Usability Sidetrack 20 Aug 2010 24
  • 25. Today's design ¡ñ Usability method: Participatory Design ¡ñ Select improvement (tab management) ¡ñ Generate use cases ¡ñ Rapid prototyping: wireframes / sketches ¡ñ Presentation Hippo GetTogether - Usability Sidetrack 20 Aug 2010 25
  • 26. Wrap up Your questions ... ? My questions Opinion on sidetrack? Interested in participating in usability tests? Hippo GetTogether - Usability Sidetrack 20 Aug 2010 26
  • 27. Hippo GetTogether - Usability Sidetrack 20 Aug 2010 27