HootUp Training
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The document outlines the process and roles for organizing HootUp events to promote the HootSuite platform, including filling out an application, coordinating with HootSuite staff, finding venues and speakers, promoting the event, submitting documentation after the event, and getting reimbursement. The goals are to educate people about HootSuite, build connections in the community, and spread positive messaging about the brand. All resources for organizing HootUps can be found on the HootUp tumblr page.
HootUp Training
- 2. Agenda Introduction to HootUp Goals Roles and Expectations Priorities Communication h oo etiu st Scenarios
- 3. HootUp Group of 3 or more talking about HootSuite Sharing tips and tricks Most importantly, spreading the #HootLove
- 4. Casual Educational Post-Event Fun and informal Structured Held during or after a Can be held anywhere Talk about a specific topic conference sometimes as Networking OR introduce our features the official or unofficial Exchanging stories and Invite brands OR other afterparty tips about HootSuite speakers Attendance by HootSuite 3 - 500 people Must go through HootSuite employee(s) attending or Organized by Envoy / University first speaking at the conference Ambs, Coordinators. Get in touch with HQ Planned by HQ Budget: $4/pp Budget: $4/pp Budget: $7/pp
- 5. Goals Everything you need to know about HootSuite Educate, share tips about Get friendlies HootSuite and social media on the ground Spread the Get insights & strategize HootSuite love our next steps one hug at a time
- 6. 10 15 10 5 5
- 7. Roles Strategize w/ Celebratoire Work with the Community Encourage Amb to hold & set deadline Manager, Coordinator, Oversee execution Manager and HootUp Organizers Do 1-on-1 call with the Identify events, conferences, fairs etc HootUp Organizer to get Find and encourage Amb to help them prepped and a monthly Oversee planning and execution Coordinator Celebratoire conference call as to wrap up Identify events, conferences, fairs, etc Schedule HootUp on Google Find venue and speakers Cal, MeetUp, and @HootUp Brainstorm topics and themes Encourage attendees to fill in Feedback Form Make sure promotions are Amb/Orgz Submit reimbursement form after event all up and on brand Write a blog post and/or encourage attendees
- 8. Steps Pre-HootUp Fill in the Application Form Receive a templated Hello! email from MailChimp Skype / Google+ Hangout chat with Community Celebratoire Follow up / reminder templated MailChimp email Pre-scheduled tweets At HootUp Pre-scheduled tweets Post-HootUp Congratulations tweets Templated Congratulations email from MailChimp Reminder to fill in Feedback Form Storify log Reimbursement form
- 9. Steps Pre-HootUp Fill in the Application Form HootUp Organizer Receive a templated Hello! email from MailChimp Celebratoire Skype / Google+ Hangout chat with Community Celebratoire Celebratoire Follow up / reminder templated MailChimp email Celebratoire Pre-scheduled tweets Celebratoire, HootUp Organizer, Coordinator At HootUp Pre-scheduled tweets Celebratoire, HootUp Organizer, Coordinator Post-HootUp Congratulations tweets Celebratoire, Coordinator Templated Congratulations email from MailChimp Stephanie Reminder to fill in Feedback Form HootUp Organizer, Coordinator Storify log HootUp Organizer Reimbursement form HootUp Organizer
- 10. Laura, Scenario #1 I want to hold a HootUp! ho ots u ite 1 Laura directs him to HootUp.tumblr.com for application 2 Stephanie follows up w/ Mailchimp after receiving application 3 Stephanie and HootFan connect via email/skype 4 HootFan finds venue, speaker, date, time 5 HootFan reports updates to Stephanie 6 Stephanie creates MeetUp and schedules tweets for the HootUp 7 Stephanie congratulates and does wrap-up call w/ other Organizers 8 HootFan sends pictures, storify and blog links 9 HootFan sends reimbursement form & receipts 10 Coordinator reminds HootFan about feedback form 11 Stephanie and Destin approve reimbursement form
- 11. Theres an event Scenario #2 in my neighbourhood and we should hold a HootUp! 1 Ileana fills in application form from HootUp.tumblr.com 2 Stephanie follows up w/ email and Skype 3 Ileana finds Ambassadors that can help 4 Ambassador suggests venues and speakers, date, time 5 Ileana reports updates to Stephanie 6 Stephanie creates MeetUp and schedules tweets for the HootUp 7 Stephanie and Ileana congratulate 8 Ambassador sends pictures, storify and blog links 9 Ambassador sends reimbursement form & receipts 10 Ileana reminds HootFan about feedback form 11 Stephanie and Destin approve reimbursement form
- 12. Success # of HootUp we host (Total HootUp we held in 2012: | People: ) # of attendees and the virality of the event Do people continue the conversation? Did anyone express interest to hold the next HootUp? Collaterals produced: photo, blog post, tweets New interest in the translation project / envoy / HootClub
- 13. Alll HootUp resources can be found on HootUp.tumblr.com Application Form Tips for Promoting HootUp Talking Points Owl Masks: Colour and B&W Feedback Form: Physical & Online Map of Past HootUps
- 14. Priorities Train all Managers, Ambassadors, Envoys re: HootUp process Strategize on which communities and cities we should target Identify target countries Reach out to current HootClub members and HootSuite University Certified professionals Create a list of festivals and events we can participate in Make moves in the community