How Mc.Donalds run their business in China?
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McDonald's opened its first restaurant in China in 1990. It now has over 800 locations across China, focusing on large cities and eastern/central parts of the country. McDonald's strategic plan in China emphasizes its core menu, convenience through practices like drive-thrus and 24-hour service, and value options. Food safety is also a key part of McDonald's brand in China, where it conducts regular quality inspections. McDonald's has seen steady growth in China by providing quality, service, and value to customers.
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McDonald's first entered the Chinese market in 1990 by opening a restaurant in Shenzhen. Since then, McDonald's has expanded steadily across China by offering quality food and service at affordable prices. China is now McDonald's second largest market, with over 960 locations. McDonald's has adapted to local tastes in China, making changes to menus, ingredients, and management while maintaining standardized operations and quality. However, it faces competition from Chinese fast food chains as well as Yum Brands, which operates KFC, Pizza Hut, and Taco Bell in China. To succeed in China going forward, McDonald's will need to continue adapting to Chinese preferences for local and traditional foods.WEEK 7
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How Mc.Donalds run their business in China?
- 1. How Mc.Donalds run their business in China?
- 2. Outline McDonald's in China History of McDonald's McDonald's and KFC Strategy of McDonald's Safety of McDonald's Summary Reference
- 3. McDonald's in China There are 800 McDonald's restaurants and 26 drive-thrus in China. McDonald's are 24 hour services in China. In future, McDonald's in China focus on big cities and the eastern and central parts of China and add new variations in the combo meals.
- 4. History of Mc.Donalds (1/2) McDonald's first opened in China in 1990. The first and second big McDonald's outlet was opened in Beijing on April 23, 1992. McDonald's open the first drive-thru in November, 2005. In 2006, McDonalds agreed with the Chinese state oil company, Sinopec. It stipulated opening McDonalds stores at any of Sinopecs new and existing gas stations.
- 5. History of Mc.Donalds (2/2) In July, 2006, the first one of McDonald's at gas stations opened in neighborhood outside Beijing. In 2007, there are 240 stores that McDonald's are 24 hour services in China. In 2008, China was the largest market with 960 restaurants and over 60,000 employees.
- 6. McDonald's and KFC When McDonalds open store in 1990, KFC had already been there for three years. There are more than 1,900 KFC stores in China. Both McDonald's and KFC are convenient and cheap.
- 7. Strategy of McDonald's McDonald's strategic plan in China was concentrate on core menu extensions, convenience and value. Drive-thru is a brand new concept and the first trial of MacDonald's in China. It opened up a 'Dollar Menu' known as the 'Value menu' that offered sandwiches and other items at a lower price.
- 8. Safety of McDonald's Food safety is the strength of McDonalds in China. All Chinese McDonalds stores have hand washing stations and hand sanitizers in the main restaurant. McDonald's conducts quality control inspections without notice.
- 9. Summary McDonald's in China, the points are taste, convenience and price. McDonald's spread out steadily by providing outstanding quality, service, and value to customers. By gaining trust from customers, McDonald's can broaden out their stores.
- 10. Reference CNBC TV http://www.msnbc.msn.com/id/26226387/ns/business- cnbc_tv/t/mcdonalds-has-big-appetite-china/#.TtSiZ1HfRpg McDonald's in China http://www.icmrindia.org/casestudies/catalogue/Business%20S trategy/BSTR305.htm