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- 1. How Mc.Donalds run their business in China? s1170187 Daichi Kikuta
- 2. About Mc.donalds and china ¡ñ Jim Skinner set up the first McDonald's in China in Shenzhen in 1990. ¡ñ For 2008, China represents one third of all capital expenditures in the Asia- Pacific, Middle East and Africa region, where the fast-food giant is in 37 markets, according to Skinner.
- 3. About china ¡ñ There are 800 McDonald's restaurants in china and 200 more in Hong Kong. ¡ñ China is the No 1 growth market for McDonald's, with 960 restaurants and over 60,000 employees.
- 4. History in 1990 ¡ñ McDonald¡¯s first opened in China in 1990. ¡ñ the leading global fast food chain chose Shenzhen, a pioneer Special Economic Zone in Guangdong province bordering Hong Kong, to open its first 500-seat store in the developing market. ¡ñ When McDonald¡¯s opened its first mainland store in 1990, rival KFC had already been there for three years.
- 5. History in 1992?2002 ¡ñ The largest restaurant in terms of area for the fast-food behemoth was opened in 1992 at Beijing Wangfujing Street, the bustling commercial street of the capital city. ¡ñ By the first quarter of 2002, there were 460 McDonald's around China.
- 6. History in 2004?2005 ¡ñ There are 600 Mc.donalds at the end of 2004. At the same time, its arch rival in China KFC expanded its network to 1,200. ¡ñ The Mc.Donalds opened the first drive- thru in 2005.
- 7. History in 2006?2008 ¡ñ In 2006, McDonald¡¯s signed an agreement with the Chinese state oil company, Sinopec, granting it the right to open McDonald¡¯s stores at any of Sinopec¡¯s new and existing gas stations ? all 30,000 of them. ¡ñ McDonald's plans to have 1,000 stores in China by the end of 2008.
- 8. In summary ¡ñ Mc.Donalds are going to continue our growth at a faster rate in China, while it has little to do with the association with Olympics, China is a huge market with great opportunities for businesses around the world, and it's no different for McDonald's.
- 9. In summary ¡ñ With more than half of its store in foreign countries, McDonald¡¯s has long since given up trying to count how many burgers it¡¯s sold. What it is counting on is a future where the Golden Arches continue to spread across the globe, generating more French fries, income, visibility.
- 10. Reference ¡ñ http://www.chinadaily.com.cn/business/2008- ¡ñ http://www.msnbc.msn.com/id/26226387/ns/bus