How to Craft Your Origin Story

Jan 20, 20171 like366 views

This document provides guidance on crafting an effective origin story for entrepreneurs and businesses. It discusses how stories are wired into the human brain and how origin stories can help create intimacy and understanding with audiences. A basic structure for an origin story is outlined, including key events and turning points. The document also discusses developing an "inner world" question and testing the story. The goal of an origin story is to suggest where a person or business came from and where they are going, while illuminating their values.

Origin
Story
HOW TO CRAFT YOUR
http://jordanbower.com
@jordan__bower

The greater the extent of neural
coupling between a speaker and
listener, the better the understanding.
STEPHENS, SILBERT & HASSON, NEUROSCIENCE INSTITUTE, PRINCETON

The Immersion Effect
“The more people feel immersed
in a story, the more likely they are
to change their beliefs to be more
consistent with those expressed
in the world of narrative.”

“Reading stories activates neural
representations of visual and motor
experiences.”
WASHINGTON UNIVERSITY

The Simulation Heuristic
We determine the
likelihood of an event
based on how easy it is
to picture the event
mentally.
DANIEL KAHNEMAN

what’s the largest
inhibitor of
imagination?

the most important
rule of storytelling:
show, don’t tell.

Aristotle’s Rhetorical Triangle
Storyteller (Ethos)
Content (Logos)Audience (Pathos)
CONTEXT
STORY

the most important
rule of storytelling
(part ii):
your story is the dynamic
relationship between you, your
audience and your content.

which story should
you tell are you
telling?

2. strategic storytelling
for entrepreneurs

An Origin Story suggests your
future by explaining your past.
NOW
ORIGIN STORY FUTURE

spiderman’s origin story:
• bookish geek orphaned as a child
• raised by Aunt May and Uncle Ben
• bit by a radioactive spider
• builds webbing devices
• becomes wrestler + entertainer
• ignores a thief
• later, the same thief murders Uncle Ben
• learns “with great power comes great
responsibility

Basic Origin Story Structure
• Once upon a time…
• Every day…
• But, one day…
• Because of that…
• Because of that…
• Because of that…
• Until ﬁnally…
• And, ever since then…

an origin story:
1. tells us where you’ve come from
2. suggests where you’re going
3. illuminates your values
4. answers why?
5. creates more memorable, relatable and
personal sales and marketing

most importantly:
6. an origin story is a
gateway to intimacy with
prospects, colleagues
and employees.

Intimacy helps you better
understand a problem for more
valuable results.

intimacy helps you be more
productive.
• reframes “what should I be doing?”
to “what could I be doing?”
• improves satisfaction, creativity
and collaborative trust

02STEP
Understand the basics
of storytelling.

Stories are made of waves of
emotional tension and release.

Stories function in
character triangles.

Stories are based on emotionally
compelling dilemmas.

Stories pose questions at three
levels of our reality.

03STEP
Develop your “inner
world” question.

06STEP
Experiment with style,
tone, voice and creative
approaches.

Freud’s Universal Dilemma:
Freedom and Belonging
COLLECTIVE INDIVIDUAL
YOU
FAMILY
CULTURE
WORK
TECHNOLOGY

What’s the result of
forced individuation?
• Loss of Identity
• Loneliness
• Alienation
• Anger
• Hopelessness
• Sarcasm/Irony
• Violence
• Addiction

The growth of the
Internet will put
jobs into three
categories:
1. People who tell computers what to do.
2. People who do what computers tell them to do.
3. Storytellers who help people cope.

Storytelling
Training
Storytelling
Consulting
• Leaders
• Sales Teams
• Entrepreneurs
• Data Scientists
• Branding
• Strategic Planning
• Vision/Mission/Values
• Cultural Development

Don’t bore
your audience
with the facts.

Tell a story that
is happening
in time and
space.

Focus on a
choice or
turning point.
Create clear,
relatable
characters.

Focus on a
choice or
turning point.
Create
clear,
relatable
characters.
Structure your
story in the
order your
audience learns
and feels things.

Include the
part of your
story you’re
scared to tell.

http://jordanbower.com
me@jordanbower.com
@jordan__bower

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How to Craft Your Origin Story

1. Origin Story HOW TO CRAFT YOUR http://jordanbower.com @jordan__bower

2. 1. why storytelling?

3. Our brains are wired for story.

4. How Storytelling Works

5. The greater the extent of neural coupling between a speaker and listener, the better the understanding. STEPHENS, SILBERT & HASSON, NEUROSCIENCE INSTITUTE, PRINCETON

6. The Immersion Effect “The more people feel immersed in a story, the more likely they are to change their beliefs to be more consistent with those expressed in the world of narrative.”

7. “Reading stories activates neural representations of visual and motor experiences.” WASHINGTON UNIVERSITY

8. The Simulation Heuristic We determine the likelihood of an event based on how easy it is to picture the event mentally. DANIEL KAHNEMAN

9. what’s the largest inhibitor of imagination?

10. Data!!!

11. the most important rule of storytelling: show, don’t tell.

12. Aristotle’s Rhetorical Triangle Storyteller (Ethos) Content (Logos)Audience (Pathos) CONTEXT STORY

13. the most important rule of storytelling (part ii): your story is the dynamic relationship between you, your audience and your content.

14. which story should you tell?

15. which story should you tell are you telling?

16. 2. strategic storytelling for entrepreneurs

17. An Origin Story suggests your future by explaining your past. NOW ORIGIN STORY FUTURE

19. spiderman’s origin story: • bookish geek orphaned as a child • raised by Aunt May and Uncle Ben • bit by a radioactive spider • builds webbing devices • becomes wrestler + entertainer • ignores a thief • later, the same thief murders Uncle Ben • learns “with great power comes great responsibility

20. Basic Origin Story Structure • Once upon a time… • Every day… • But, one day… • Because of that… • Because of that… • Because of that… • Until ﬁnally… • And, ever since then…

21. an origin story: 1. tells us where you’ve come from 2. suggests where you’re going 3. illuminates your values 4. answers why? 5. creates more memorable, relatable and personal sales and marketing

22. most importantly: 6. an origin story is a gateway to intimacy with prospects, colleagues and employees.

23. Intimacy helps you better understand a problem for more valuable results.

24. Intimacy helps you better understand a problem for more valuable results.

25. intimacy helps you be more productive. • reframes “what should I be doing?” to “what could I be doing?” • improves satisfaction, creativity and collaborative trust

26. 3. how do i craft my origin story?

27. 01STEP Create source material.

28. 02STEP Understand the basics of storytelling.

29. Stories are made of waves of emotional tension and release.

30. Stories function in character triangles.

31. Stories are based on emotionally compelling dilemmas.

32. Stories pose questions at three levels of our reality.

33. 03STEP Develop your “inner world” question.

34. 04STEP Design a storytelling prototype.

35. Basic Origin Story Structure • Once upon a time… • Every day… • But, one day… • Because of that… • Because of that… • Because of that… • Until ﬁnally… • And, ever since then…

36. 05STEP Test & evaluate results.

37. 06STEP Experiment with style, tone, voice and creative approaches.

38. 4. questions?

39. 5. why now?

40. Freud’s Universal Dilemma: Freedom and Belonging COLLECTIVE INDIVIDUAL YOU FAMILY CULTURE WORK TECHNOLOGY

41. What’s the result of forced individuation? • Loss of Identity • Loneliness • Alienation • Anger • Hopelessness • Sarcasm/Irony • Violence • Addiction

42. The growth of the Internet will put jobs into three categories: 1. People who tell computers what to do. 2. People who do what computers tell them to do. 3. Storytellers who help people cope.

43. Storytelling Training Storytelling Consulting • Leaders • Sales Teams • Entrepreneurs • Data Scientists • Branding • Strategic Planning • Vision/Mission/Values • Cultural Development

44. Origin Story Summary HOW TO CRAFT YOUR

45. 6. summary

46. Don’t bore your audience with the facts.

47. Tell a story that is happening in time and space.

48. Focus on a choice or turning point.

49. Focus on a choice or turning point. Create clear, relatable characters.

50. Focus on a choice or turning point. Create clear, relatable characters. Structure your story in the order your audience learns and feels things.

51. Include the part of your story you’re scared to tell.

52. Flex your empathy muscles.

53. http://jordanbower.com me@jordanbower.com @jordan__bower