How to Craft Your Origin Story
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This document provides guidance on crafting an origin story. It explains that stories are how our brains are wired to communicate and that stories create connections between storytellers and audiences by eliciting emotions like empathy and sympathy. It recommends that origin stories tell where you've come from, suggest a roadmap for where you're going, illuminate your values, and answer why you do what you do. The document advises to focus on a key choice or turning point in the story, create clear and relatable characters, and structure the story in the order that the audience learns and feels things.
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How to Craft Your Origin Story
- 1. Origin Story HOW TO CRAFT YOUR
- 8. We know that people are substantially more motivated by their organizations transcendent purpose (how it improves lives) than by its transactional purpose (how it sells goods and services). PAUL ZAK, WHY YOUR BRAIN LOVES STORIES HARVARD BUSINESS REVIEW
- 9. whose vision and values? People as a competitive advantage Ethics Whats right for customers Diversity and inclusion Leadership
- 11. 01 MAXIM OF STRATEGIC STORYTELLING Every act of communication is an act of storytelling.
- 13. Our brains are wired for story.
- 14. During successful communication the listeners brain responses become similar to the speakers brain responses. This implies that people understand each other by mirroring each others brain responses. URI HASSON, NEUROSCIENTIST, PRINCETON
- 15. Aristotles Rhetorical Triangle Storyteller (Ethos) Content (Logos)Audience (Pathos) CONTEXT STORY
- 16. 02 MAXIM OF STRATEGIC STORYTELLING Stories create connections between tellers and audiences.
- 23. Sympathy Empathy I understand what you're feeling. I feel what you're feeling.
- 24. The evolutionary function of storytelling is to reveal the immaterial. MASLOWS HIERARCHY OF NEEDS
- 27. why strategic storytelling? set a vision say why now improve the impact of case studies build trust and uncover pain create alignment within teams anticipate and celebrate change
- 28. 03 MAXIM OF STRATEGIC STORYTELLING Stories have a setting in time and space.
- 31. Stories are made of waves of emotional tension and release.
- 32. 04 MAXIM OF STRATEGIC STORYTELLING Character relationships raise dramatic intensity.
- 33. Joseph Campbells Heros Journey
- 34. Margaret Murdocks Heroiness Journey
- 35. every origin story has an inciting incident a reaction according to the old pattern a loss a sense of spiritual aridity a new discovery a sense of being the only one who understands a process of returning to the world a spark of universal wisdom
- 37. 05 MAXIM OF STRATEGIC STORYTELLING Great stories are built upon universal themes.
- 38. an origin story: tells us where youve come from suggests a roadmap for where youre going illuminates your values answers why? is more memorable than a biography is more relatable than a CV avoids the passionate about problem
- 39. 06 MAXIM OF STRATEGIC STORYTELLING We need storytellers more than ever.
- 40. MAXIM OF STRATEGIC STORYTELLING The growth of the Internet will put jobs into three categories: 1. People who tell computers what to do. 2. People who do what computer tell them to do. 3. Storytellers who help people cope.
- 41. Storytelling Training Storytelling Consulting Leaders Sales Teams Data Scientists Entrepreneurs Branding Strategic Planning Vision/Mission/Values Cultural Development
- 42. Origin Story Summary HOW TO CRAFT YOUR
- 43. Dont bore your audience with the facts.
- 44. Tell a story that is happening in time and space.
- 45. Focus on a choice or turning point.
- 46. Focus on a choice or turning point. Create clear, relatable characters.
- 47. Focus on a choice or turning point. Create clear, relatable characters. Structure your story in the order your audience learns and feels things.
- 48. Include the part of your story youre scared to tell.