How to evaluate the market
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This document provides guidance on evaluating the market potential of a business idea. It lists 12 factors to rate from 0 to 10, including urgency, size, pricing potential, costs, uniqueness, and potential for upsells and recurring revenue. A total score of 75 or above indicates a very promising business, 50-75 means the idea has potential to pay the bills, and below 50 suggests exploring other ideas.
How to evaluate the market
- 1. Score Urgency Size Pricing potential Cost of customer acquisition Cost of value delivery Uniqueness of offera Speed to market Up-front investment Up-sell potential Evergreen potential TOTAL 0 How to Evaluate the Market Rate each of the factors on a scale of 0 to 10, where 0 is unattractive and 10 is attractive, if you have a doubt, please be conservative in the estimate If the score is 75 or above, you have a very promising business, go ahead Anything 50 and 75, has the potential to pay the bills Below 50, move to another idea www.carloselopez.com