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仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳   (IAB)     仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒     舒仆亠 舒亶亟亠仆仂于舒   亠亟亠亟舒亠仍 仆舒 丕仗舒于亳亠仍仆亳 弌于亠 仆舒  IAB 弌仂亳 ,  16  仄舒  2010   丼亠亳亳仆舒亟亠亠亳 亠从仍舒仄亠仆 仂仄
舒从于仂 亠 于亳亟亳亠 亳 亠亠 亠亞舒? 1.  IAB 仂 亠  IAB? 舒从于舒 亠 仄亳亳舒 ?  舒从 亠 仗仂亳亞仆亠仄 亠亰仍舒? 舒从于亳 舒 亠仍亳亠? 2.   亟亠 亠 仆舒仄亳舒 仍亞舒亳? 3. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 CTR  于亠亠 仆亠 亠 亳仆亟亳从舒仂   亰舒 亠亠从亳于仆仂舒 仆舒 从舒仄仗舒仆亳亳亠 Display  仂仄亳亠 仆亠 亠 亳亰仄亠于舒   CTR   仂仂礌亠仆, 舒 仆亠 亳从仍亳亠仆 亠   仗舒亟 仆舒  舒亟亳亳仂仆仆亳亠 仄亠亟亳亳 亠于仍礌亠 仆舒 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞  仂仄弍亳仆亳舒仆亠 仆舒  TV  亳 仆亠仆亠 亰舒 仗仂-于亳仂从舒 亠亠从亳于仆仂
仂 亠  IAB ? 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 ( IAB)  亠 亠亟亠仆舒 仆舒 05.08.2009 亞. 亠亰 仂弍亠亟亳仆亠仆亳亠 仆舒 仆舒亶-亞仂仍亠仄亳亠 从仂仆从亠仆亳 亳 于仂亟亠亳亠 仆亠仆亠 仄亠亟亳亳: 舒亳从 ミ撃 , 亳. , 从仂仆仂仄亠亟亳舒 , 仆于亠仂.  亳 亠仆仂.  .  仄 仄仂仄亠仆舒 仗亳亠亟亳仍亳亠 亠 仆仂于亳 仍亠仆仂于亠 舒:  Mail.bg ( 仗仍仆仂仗舒于亠仆) 亳  ABC Design & Communications  (舒仂亳亳舒仆). 丼仍亠仆仂于亠亠 仗仂从亳于舒 仆舒亟 90% 仂 仆亠仆亠 舒亟亳仂亳舒 于 仍亞舒亳 亳 舒从仄仍亳舒 仆舒亟 80% 仂 仂仆仍舒亶仆 亠从仍舒仄舒舒 于 舒仆舒舒 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 ( IAB ) 亠 仂亳亳舒仍亠仆 仗亠亟舒于亳亠仍 仆舒  IAB Europe  亰舒 仍亞舒亳
舒从于舒 亠 仄亳亳舒 ?  亳亳舒 仆舒  IAB  亠 亟舒 仗仂仗仍亳亰亳舒 仗亠亳仄亠于舒舒 亳 于亰仄仂亢仆仂亳亠 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 从舒仂 舒亞亠亳舒仆亠, 亳亰仄亠亳仄仂 于 亠舒仍仆仂 于亠仄亠, 于亳仂从舒 亠亠从亳于仆仂, 舒亰仆仂仂弍舒亰亳亠 仆舒 仂仄舒亳亠 亳 仗仂亟仂亟亳亠 亳 亟舒 于亟亳 仆亠仆亠, 从舒仂 亠亟亳仆 仂 仂仆仂于仆亳亠 从舒仆舒仍亳 亰舒 从仂仄仆亳从舒亳 于 仍亞舒亳!   弌仍仂亞舒仆: 仂于亠舒于舒仄亠 亠 仆舒 从仂磦舒仆亠 舒亰于亳亳亠仂 亳 舒 仆舒 亳仆亠舒从亳于仆舒舒 亳仆亟亳 于 仍亞舒亳  仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 仍亠仆仂于亠   仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 从仍亳亠仆亳  仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 仗舒仆仂亳   仆舒 亳仆亠舒从亳于仆亳 仗舒亰舒 于 仍亞舒亳
舒从 亠 仗仂亳亞仆亠仄 亠亰仍舒? 仂仍仍亳亰亳舒仆亠 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 仂弍亠仆亳亠 仆舒 弍亳亰仆亠舒, 亠从仍舒仄仆亳亠 亳 仄舒从亠亳仆亞 舒亞亠仆亳亳亠, 仄亠亟亳舒 仂仗仂于亠亠,亠仆仂仍仂亞亳仆亳亠 从仂仄仗舒仆亳亳, 亠从仍舒仄仆亳亠, 仄舒从亠亳仆亞 亳  PR  仗亠亳舒仍亳亳亠 亰舒 仗亠亳仄亠于舒舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亰舒 从仂仆从亠仆仆仂-仗仂仂弍仆仂舒 亳 舒亰于亳亳亠仂 仆舒 弍亳亰仆亠舒 弌仗仂亟亠仍礌亠 仆舒 亟仂弍亳 仗舒从亳从亳  弌亰亟舒于舒仆亠 亳 于亢亟舒于舒仆亠 从亳亠亳亳 亰舒 亠亟亳仆仆舒 亳亰仄亠亳仄仂 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 亳 仗仂亠亳仂仆舒仍仆亳 亳 亠亳仆亳 舒仆亟舒亳 亰于于舒仆亠 仆舒 仗仂于舒仆亳 于 仂弍仍舒舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 仗仂亟亠仍礌亠 仆舒 亠亰仍舒亳亠 仂亟仗仂仄舒亞舒仆亠 仆舒 仂弍亠仆亳亠仂 仆舒 从舒亟亳亠 于 亳仆亠舒从亳于仆亳亠 仄亠亟亳亳
舒从于亳 舒 亠仍亳亠? 舒 仗仂亟仗仂仄舒亞舒仄亠 舒亠亢舒 亳 舒亰于亳亳亠仂 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 亠从仍舒仄舒 于 仍亞舒亳 舒 仗仂仄舒亞舒仄亠 亰舒 于亠仍亳舒于舒仆亠 亟亠仍舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 亠从仍舒仄舒 于 仂弍亳亠 仄舒从亠亳仆亞 弍ミ莞勤却亳 舒 亞亠仆亠亳舒仄亠 弍亳亰仆亠 亰舒 仆舒亳亠 仍亠仆仂于亠 亳 亟舒 仍仂弍亳舒仄亠 亰舒 亠仆亳亠 亳仆亠亠亳 IAB  亠 仂于仂亠仆舒 亰舒 仍亠仆于仂 仆舒 仆亠仆亠 仄亠亟亳亳亠, 亠仆仂仍仂亞亳仆亳亠 从仂仄仗舒仆亳亳, 仄亠亟亳舒 仂仗仂于亠亠, 亠从仍舒仄仆亳亠 舒亞亠仆亳亳 亳 亠从仍舒仄仂亟舒亠仍亳亠 于 仍亞舒亳, 从仂亳仂 舒从亳于仆仂 亰亟舒于舒 亳 舒亰于亳于舒 仗舒亰舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒. 亳亠亟亳仆亠亠 亠 从仄 仆舒!  www.iabulgaria.bg
亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从:  IAB Europe, Gemius:  Interactive Overview of CEE Markets 2009
亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从:  IAB Europe, Gemius:  Interactive Overview of CEE Markets 2009
亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从:  IAB Europe, Gemius:  Interactive Overview of CEE Markets 2009
亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从:  IAB Europe, Gemius:  Interactive Overview of CEE Markets 2009
亟亠 亠 仆舒仄亳舒 仍亞舒亳? Bulgaria 亰仂仆亳从:  IAB Europe, Gemius:  Interactive Overview of CEE Markets 2009
仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒
仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 1  CTR  舒于舒 于亠 仗仂-仆亳从! / Hits, CTR  于亠亠 仆亠 舒 亳仆亟亳从舒仂亳   亰舒 亠亠从亳于仆仂舒 仆舒 从舒仄仗舒仆亳亳亠- 亠 舒 仄亠亳从亳 亰舒 1999 亞.!!! /  亰仂仆亳从:  comScore:  How Online Advertising Works: Whither the Click in Europe?
仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 2  Display  仂仄亳亠 仆亠 亠 亳亰仄亠于舒   CTR !   REACH FREQUENCY 亠 GRP  BRAND INTERACTION  ENGAGEMENT 舒 仄亠亳从亳亠 仆舒 弍舒仆亟仂于亠亠  Geoff Ramsey,   Co-Founder and CEO, eMarketer Inc.
仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 3  仂仂礌亠仆, 舒 仆亠 亳从仍亳亠仆 亠   仗舒亟 仆舒  舒亟亳亳仂仆仆亳亠 仄亠亟亳亳 /于亠仆亳亳, 仗亳舒仆亳, 舒亟亳仂.../于 于亠仂于亠仆 仄舒舒弍.
仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 4  亠于仍礌亠 仆舒 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞   7 0 %   仂 仄亠亟亳舒 仗仂亠亳仂仆舒仍亳亳亠 于 于亠舒 仂舒从于舒 亟舒 仗亠于仍 仆舒亟  1/4 仂 亠从仍舒仄仆亳亠 亳 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳亠 从仄  亟亳亞亳舒仍仆亳亠 仄亠亟亳亳  于 仍亠亟于舒亳亠 5 亞仂亟亳仆亳!
仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 4  亠于仍礌亠 仆舒 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞 仂 2012 亞.   仂仆仍舒亶仆 弍ミ莞勤却亳亠 亠 亟仂亳亞仆舒  $ 29 弍亳仍亳仂仆舒,  亳仍亳 17%  仂 仂弍亳亠 亠从仍舒仄仆亳 弍ミ莞勤却亳!
仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 5  仂仄弍亳仆亳舒仆亠 仆舒  TV  亳 仆亠仆亠 亰舒 仗仂-于亳仂从舒 亠亠从亳于仆仂     亰仂仆亳从:  comScore:  Cross Media Measurement
仂仆舒从亳: 舒仆亠 舒亶亟亠仆仂于舒 亠亟亠亟舒亠仍  仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 GSM: 0888 616 498 E-mail:  [email_address] http://www.iabulgaria.bg
仍舒亞仂亟舒 亳 !

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亠仆仆舒亟亳亶 仂仂弍仂于. 亳亞亳舒仍亠仆 仄舒从亠亳仆亞 于亰 仂仆仂于舒 仆舒 仆亳亳 亰舒 仗仂亟舒亢弍舒.亠仆仆舒亟亳亶 仂仂弍仂于. 亳亞亳舒仍亠仆 仄舒从亠亳仆亞 于亰 仂仆仂于舒 仆舒 仆亳亳 亰舒 仗仂亟舒亢弍舒.
亠仆仆舒亟亳亶 仂仂弍仂于. 亳亞亳舒仍亠仆 仄舒从亠亳仆亞 于亰 仂仆仂于舒 仆舒 仆亳亳 亰舒 仗仂亟舒亢弍舒.
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Iab presentation-ara-2010-2

  • 1. 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 (IAB) 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 舒仆亠 舒亶亟亠仆仂于舒 亠亟亠亟舒亠仍 仆舒 丕仗舒于亳亠仍仆亳 弌于亠 仆舒 IAB 弌仂亳 , 16 仄舒 2010 丼亠亳亳仆舒亟亠亠亳 亠从仍舒仄亠仆 仂仄
  • 2. 舒从于仂 亠 于亳亟亳亠 亳 亠亠 亠亞舒? 1. IAB 仂 亠 IAB? 舒从于舒 亠 仄亳亳舒 ? 舒从 亠 仗仂亳亞仆亠仄 亠亰仍舒? 舒从于亳 舒 亠仍亳亠? 2. 亟亠 亠 仆舒仄亳舒 仍亞舒亳? 3. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 CTR 于亠亠 仆亠 亠 亳仆亟亳从舒仂 亰舒 亠亠从亳于仆仂舒 仆舒 从舒仄仗舒仆亳亳亠 Display 仂仄亳亠 仆亠 亠 亳亰仄亠于舒 CTR 仂仂礌亠仆, 舒 仆亠 亳从仍亳亠仆 亠 仗舒亟 仆舒 舒亟亳亳仂仆仆亳亠 仄亠亟亳亳 亠于仍礌亠 仆舒 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞 仂仄弍亳仆亳舒仆亠 仆舒 TV 亳 仆亠仆亠 亰舒 仗仂-于亳仂从舒 亠亠从亳于仆仂
  • 3. 仂 亠 IAB ? 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 ( IAB) 亠 亠亟亠仆舒 仆舒 05.08.2009 亞. 亠亰 仂弍亠亟亳仆亠仆亳亠 仆舒 仆舒亶-亞仂仍亠仄亳亠 从仂仆从亠仆亳 亳 于仂亟亠亳亠 仆亠仆亠 仄亠亟亳亳: 舒亳从 ミ撃 , 亳. , 从仂仆仂仄亠亟亳舒 , 仆于亠仂. 亳 亠仆仂. . 仄 仄仂仄亠仆舒 仗亳亠亟亳仍亳亠 亠 仆仂于亳 仍亠仆仂于亠 舒: Mail.bg ( 仗仍仆仂仗舒于亠仆) 亳 ABC Design & Communications (舒仂亳亳舒仆). 丼仍亠仆仂于亠亠 仗仂从亳于舒 仆舒亟 90% 仂 仆亠仆亠 舒亟亳仂亳舒 于 仍亞舒亳 亳 舒从仄仍亳舒 仆舒亟 80% 仂 仂仆仍舒亶仆 亠从仍舒仄舒舒 于 舒仆舒舒 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 ( IAB ) 亠 仂亳亳舒仍亠仆 仗亠亟舒于亳亠仍 仆舒 IAB Europe 亰舒 仍亞舒亳
  • 4. 舒从于舒 亠 仄亳亳舒 ? 亳亳舒 仆舒 IAB 亠 亟舒 仗仂仗仍亳亰亳舒 仗亠亳仄亠于舒舒 亳 于亰仄仂亢仆仂亳亠 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 从舒仂 舒亞亠亳舒仆亠, 亳亰仄亠亳仄仂 于 亠舒仍仆仂 于亠仄亠, 于亳仂从舒 亠亠从亳于仆仂, 舒亰仆仂仂弍舒亰亳亠 仆舒 仂仄舒亳亠 亳 仗仂亟仂亟亳亠 亳 亟舒 于亟亳 仆亠仆亠, 从舒仂 亠亟亳仆 仂 仂仆仂于仆亳亠 从舒仆舒仍亳 亰舒 从仂仄仆亳从舒亳 于 仍亞舒亳! 弌仍仂亞舒仆: 仂于亠舒于舒仄亠 亠 仆舒 从仂磦舒仆亠 舒亰于亳亳亠仂 亳 舒 仆舒 亳仆亠舒从亳于仆舒舒 亳仆亟亳 于 仍亞舒亳 仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 仍亠仆仂于亠 仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 从仍亳亠仆亳 仆舒 弍亳亰仆亠舒 亰舒 仆舒亳亠 仗舒仆仂亳 仆舒 亳仆亠舒从亳于仆亳 仗舒亰舒 于 仍亞舒亳
  • 5. 舒从 亠 仗仂亳亞仆亠仄 亠亰仍舒? 仂仍仍亳亰亳舒仆亠 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 仂弍亠仆亳亠 仆舒 弍亳亰仆亠舒, 亠从仍舒仄仆亳亠 亳 仄舒从亠亳仆亞 舒亞亠仆亳亳亠, 仄亠亟亳舒 仂仗仂于亠亠,亠仆仂仍仂亞亳仆亳亠 从仂仄仗舒仆亳亳, 亠从仍舒仄仆亳亠, 仄舒从亠亳仆亞 亳 PR 仗亠亳舒仍亳亳亠 亰舒 仗亠亳仄亠于舒舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亰舒 从仂仆从亠仆仆仂-仗仂仂弍仆仂舒 亳 舒亰于亳亳亠仂 仆舒 弍亳亰仆亠舒 弌仗仂亟亠仍礌亠 仆舒 亟仂弍亳 仗舒从亳从亳 弌亰亟舒于舒仆亠 亳 于亢亟舒于舒仆亠 从亳亠亳亳 亰舒 亠亟亳仆仆舒 亳亰仄亠亳仄仂 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 亳 仗仂亠亳仂仆舒仍仆亳 亳 亠亳仆亳 舒仆亟舒亳 亰于于舒仆亠 仆舒 仗仂于舒仆亳 于 仂弍仍舒舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 仗仂亟亠仍礌亠 仆舒 亠亰仍舒亳亠 仂亟仗仂仄舒亞舒仆亠 仆舒 仂弍亠仆亳亠仂 仆舒 从舒亟亳亠 于 亳仆亠舒从亳于仆亳亠 仄亠亟亳亳
  • 6. 舒从于亳 舒 亠仍亳亠? 舒 仗仂亟仗仂仄舒亞舒仄亠 舒亠亢舒 亳 舒亰于亳亳亠仂 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 亠从仍舒仄舒 于 仍亞舒亳 舒 仗仂仄舒亞舒仄亠 亰舒 于亠仍亳舒于舒仆亠 亟亠仍舒 仆舒 亳仆亠舒从亳于仆亳 仄舒从亠亳仆亞 亳 亠从仍舒仄舒 于 仂弍亳亠 仄舒从亠亳仆亞 弍ミ莞勤却亳 舒 亞亠仆亠亳舒仄亠 弍亳亰仆亠 亰舒 仆舒亳亠 仍亠仆仂于亠 亳 亟舒 仍仂弍亳舒仄亠 亰舒 亠仆亳亠 亳仆亠亠亳 IAB 亠 仂于仂亠仆舒 亰舒 仍亠仆于仂 仆舒 仆亠仆亠 仄亠亟亳亳亠, 亠仆仂仍仂亞亳仆亳亠 从仂仄仗舒仆亳亳, 仄亠亟亳舒 仂仗仂于亠亠, 亠从仍舒仄仆亳亠 舒亞亠仆亳亳 亳 亠从仍舒仄仂亟舒亠仍亳亠 于 仍亞舒亳, 从仂亳仂 舒从亳于仆仂 亰亟舒于舒 亳 舒亰于亳于舒 仗舒亰舒舒 仆舒 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒. 亳亠亟亳仆亠亠 亠 从仄 仆舒! www.iabulgaria.bg
  • 7. 亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
  • 8. 亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
  • 9. 亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
  • 10. 亟亠 亠 仆舒仄亳舒 仍亞舒亳? 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
  • 11. 亟亠 亠 仆舒仄亳舒 仍亞舒亳? Bulgaria 亰仂仆亳从: IAB Europe, Gemius: Interactive Overview of CEE Markets 2009
  • 12. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒
  • 13. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 1 CTR 舒于舒 于亠 仗仂-仆亳从! / Hits, CTR 于亠亠 仆亠 舒 亳仆亟亳从舒仂亳 亰舒 亠亠从亳于仆仂舒 仆舒 从舒仄仗舒仆亳亳亠- 亠 舒 仄亠亳从亳 亰舒 1999 亞.!!! / 亰仂仆亳从: comScore: How Online Advertising Works: Whither the Click in Europe?
  • 14. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 2 Display 仂仄亳亠 仆亠 亠 亳亰仄亠于舒 CTR ! REACH FREQUENCY 亠 GRP BRAND INTERACTION ENGAGEMENT 舒 仄亠亳从亳亠 仆舒 弍舒仆亟仂于亠亠 Geoff Ramsey, Co-Founder and CEO, eMarketer Inc.
  • 15. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 3 仂仂礌亠仆, 舒 仆亠 亳从仍亳亠仆 亠 仗舒亟 仆舒 舒亟亳亳仂仆仆亳亠 仄亠亟亳亳 /于亠仆亳亳, 仗亳舒仆亳, 舒亟亳仂.../于 于亠仂于亠仆 仄舒舒弍.
  • 16. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 4 亠于仍礌亠 仆舒 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞 7 0 % 仂 仄亠亟亳舒 仗仂亠亳仂仆舒仍亳亳亠 于 于亠舒 仂舒从于舒 亟舒 仗亠于仍 仆舒亟 1/4 仂 亠从仍舒仄仆亳亠 亳 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳亠 从仄 亟亳亞亳舒仍仆亳亠 仄亠亟亳亳 于 仍亠亟于舒亳亠 5 亞仂亟亳仆亳!
  • 17. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 4 亠于仍礌亠 仆舒 弍ミ莞勤却亳 仂 舒亟亳亳仂仆仆亳 从仄 亟亳亞亳舒仍仆亳 仄舒从亠亳仆亞 仂 2012 亞. 仂仆仍舒亶仆 弍ミ莞勤却亳亠 亠 亟仂亳亞仆舒 $ 29 弍亳仍亳仂仆舒, 亳仍亳 17% 仂 仂弍亳亠 亠从仍舒仄仆亳 弍ミ莞勤却亳!
  • 18. 仂于亳亠 亠仆亟亠仆亳亳 于 亳仆亠舒从亳于仆舒舒 亠从仍舒仄舒 # 5 仂仄弍亳仆亳舒仆亠 仆舒 TV 亳 仆亠仆亠 亰舒 仗仂-于亳仂从舒 亠亠从亳于仆仂 亰仂仆亳从: comScore: Cross Media Measurement
  • 19. 仂仆舒从亳: 舒仆亠 舒亶亟亠仆仂于舒 亠亟亠亟舒亠仍 仆亠舒从亳于 仂亳亠亶仆 仍亞舒亳 GSM: 0888 616 498 E-mail: [email_address] http://www.iabulgaria.bg